cheryl greta d’souza

FEMALE, 31 YRS

Master’s in Business Administration (Marketing and Retail Business Management)

Contact no – +971  54 323 7471

AREAS OF INTEREST

Account Management & Client Relations, Marketing, Communications and Advertising,

CAREER OBJECTIVE

A job profile that will give me an opportunity to use my skills for the best of the organization and enhance my personal career growth prospects. A job, which involves creativity and communication.

PROFESSIONAL EXPERIENCE AND SUMMER INTERNSHIP /ASSIGNMENTS

 
Group Account Manager, Ogilvy India, Mumbai                                                                          Jan 2015 – May 2016

Brand: Vodafone Business Services – B2B vertical for Vodafone India Ltd.

Awards: EFFIES 2015 BRONZE Direct Marketing for Ready For The Big League Campaign and Ready Business Campaign

Achievements: Launched a successful campaign targeted to the Family Businesses in the Small  Medium Business audience segment through ATL and Digital media. Campaign featured 3 films of real Vodafone customers sharing their business stories along with Print ads.

Responsibilities:

·         Integral part of Campaign strategy and propositions development for the various target segments

·         Maintaining client relations for smooth functioning of work and generating additional billing

·         Collating and tracking latest trends, insights and developments in the Telecom and IT category

·         Competitive mapping and analysis for the Enterprise Telecom & IT category

·         Undertaking qualitative and dip stick customer research for campaign strategy

·         Delegate and streamline work for the team on day-to-day account activities / miscellaneous marcomm requests from the client

·         Tracking the financials and billings to the clients

·         Evaluating the effectiveness of campaigns in order to better future campaigns

·         Co-ordination with the internal departments and external vendors to meet the client’s requirements

Account Supervisor, Young Media, Mumbai                                                                                      Oct 2011 – Jan 2015

·         Creating and updating the agency website and social media accounts

·         Strategy design and product positioning for clients

·         Maintaining client relations for smooth functioning of work and generating additional billing

·         Individually managing day-to-day account activities / miscellaneous marcomm requests from the client

·         Understanding the client’s business objectives and project requirements and develop media strategies to suit them

·         Handling media operations and coordinating efforts with publications and other associates

·         Developing client websites and social media accounts

·         Developing a good understanding of the category, market and competitors

·         Evaluating the effectiveness of campaigns in order to better future campaigns

·         Co-ordination with the internal departments and external to meet the client’s requirements

·         Clients handled: Zee TV International syndication,  Chatur Group of Companies (Kenya), Chintamanis Jewllwers, Ekta World & Acuron Group

Management Trainee, M/s Western Miles, Mumbai                                                                       May 2010 – June 2010

·         Project Title: Market Analysis of magazine “Dazzle”

Associate Client Servicing, OriginBeanstalk Thinkers Communications, Mumbai                       Feb 2008 – Sept 2008

·         Co-ordination with the creative team and other internal departments to meet the client’s requirements

·         Co-ordination with various external sources

·         Generating more business and revenues for the firm.

·         Clients handled: Nick TV :Viacom18, Jammin’ Entertainment Center, Podar Education Group

Client Servicing Exec., Strings Advertising, Mumbai                                                                   August 2007 – Feb 2008

·         Co-ordination with the creative team and other internal departments to meet the client’s requirements

·         Co-ordination with various external sources

·         Generating more business and revenues for the firm.

·         Clients handled: ICICI Bank, Crompton  Greaves, Val Paint, Plethico Pvt Ltd. Countrywide Finances

Jr. Films Exec., Triton Communications, Mumbai                                                                           June 2006 – May 2007

·         Handling Pre and Post production activities for TVCs & Radio Spot

·         Editing mute credit titles for TVCs.

·         Updating the films chief on progress of various projects.

·         Coordinating between various departments of the agency

Intern Copywriter, McCann Erickson, Mumbai                                                                               April 2005 – May 2005

·         Worked on creative for Tata internet broadband, DSP, Tsunami relief fund, Big Babool, Radio Mirchi.

Intern Editing & Scripting, Star NEWS, MCCS Pvt. Ltd., Mumbai                                               April 2004 – May 2004

·         Managed news desk for updates.

·         Assisted on news reports scripts

·         Edited headline promos

POSITIONS OF RESPONSIBILITY

President of the MITCOM E – Cell (entrepreneurship club) 2010 – 2011

Member of the MITCOM magazine editorial committee, cultural committee and core organizing committee

Compeered and organized many events for the college such as Induction and orientation programmes, Faculty Development Programme, Seminars and Guest Lectures

EDUCATION

Master’s in Business Administration –                                 2009 -2011          MIT , Pune                                                      61.20%

(Marketing & Retail Business Management)

Bachelor in Mass Media (Advertising)                             2003-2006    K.C College, Mumbai                                 66.75%

Higher Secondary Certificate                                       2001-2003    T.B. Jr.College, Mumbai                                   67.33%

Secondary School Certificate                                       1991-2001    Carmelite Convent High School, Mumbai        60.00%

EXTRACURRICULAR ACTIVITIES

·         Represented MITCOM and participated in Brilliant Brigade Competition by SIMCA, Pune.

·         Represented MITCOM and participated in the Business Idea Challenge Competition by IAME College Bangalore.

·         Represented MITCOM and presented a case study and Book review at the International AEDGE Conference by HK College, Oriental College and Uttara University Malaysia held in Mumbai.

·         Volunteered for the MITCOM Annual College Festival ‘Pratibimb’

·         Volunteered for the Annual College Festival ‘Kiran’ and also the BMM Annual Festival ‘Blitzkrieg’ in K.C. College.

·         Participated in school sports like shot put and throw ball etc

LANGUAGES KNOWN

English, Hindi, Marathi and Konkani

OTHER INTERESTS

Reading, Music and Movies

PERSONAL INFORMATION

·         Date of birth   :  04/06/1985

·         Nationality   :  Indian

·         Father’s Name   : Anthony D’souza

·         Occupation: Retired officer, Income Tax Dept.

·         Mother’s Name: Regina D’souza

·         Occupation: Self Employed