Rushee Ramchuran Digital Marketing Manager
Abu Dhabi, UAE Personal Website CV/ResumeA South African digital marketing strategist specialising in areas of inbound marketing, social media and SEO. A qualified graduate in marketing research & communications, brand management and economic analysis. Six years of experience in brand marketing strategy and managing paid digital advertising campaigns. Strong skills in web & graphic design, CMS and CRM. A start-up entrepreneur in the space of online technology, currently servicing over 30 clients globally in marketing, branding, advertising and SEO.
WEB DESIGN & DEVELOPMENT
– WordPress (custom design & development)
– PHP, HTML, CSS, MySQL, JavaScript
– On-page Search Engine Optimisation (SEO)
– WooCommerce (eCommerce & payment integration)
– Shopify (eCommerce platform)
– Buildfire (mobile app integration)
– Zapier (web automation & integration)
GRAPHIC DESIGN
– Adobe Creative Cloud Suite
– Photoshop, Illustrator, InDesign, After Effects
– Canva for Work
LEAD GENERATION, SALES & CONVERSION
– HubSpot Sales (CRM)
– Salesforce (CRM)
– Intercom (engagement and aquisition)
– Typeform (lead generation)
– MailChimp (email marketing)
– WordPress & Medium (blogging)
SOCIAL MEDIA MARKETING & WEB ANALYTICS
– Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, YouTube Ads
– Google Adwords & Analytics
– Off-page SEO & SEM
– Hootsuite (social media management)
– Swydo (social media tracking, analytics & reporting)
COMMUNICATION AND DOCUMENTATION
– G Suite (previously Google Apps for Work)
– Slack
– Skype for Business
– Dropbox Business
– Microsoft Office 365
FINANCIAL, BUDGETING & PLANNING
– Xero (accounting, invoicing and financial tracking)
– LivePlan (business planning, budgeting and forecasting)
– PayPal Business (payment gateway)
For more informaton, contact:
+971 56 958 4988
[email protected]
www.connectwithrushe.com
Education
- 2015 Bachelor of Commerce (Marketing & Economics) at University of KwaZulu-Natal, South Africa
Experience
- Aug 2015 - Dec 2016 Digital Marketing Director at Rushecorp Enterprises
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Rushecorp Enterprises (Pty) Ltd is a registered company in the digital and creative space that aims to pioneer technological development and innovation in the African continent. The company looks to promote technology driven products and services in each unique market and industry, to both catalyze growth and develop sustainable solutions on a commercial and social basis.
Find out more at www.rushecorp.globalResponsibilities & Duties:
– Executive strategy and vision in alignment with company objectives.
– Designing and developing MVP’s under the Rushecorp Global brand.
– Global market data research, collection and analysis.
– Digital marketing, advertising campaign and SEO management.
– Inbound marketing implementation.
– Driving cost minimization and profit margin maximization across service delivery.
– CMS, Social Media, Web & Graphic Design.
– CRM systems deployment and lead generation management.
– Brand copywriting and blogging. - Jan 2015 - July 2015 Digital Marketing Conusltant at Digital Marketing Conusltants (Connect With RRushe)
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Facilitated web & graphic design, hosting & domain management, CMS, SEO and paid advertising services for the SMME client market in South Africa. Provided consulting and outsourced design services to achieve client objectives. Engaged in social media paid advertising across Facebook, Twitter, LinkedIn and Instagram. Provided on-page and off-page SEO services with continued maintenance & expansion through Google Adwords & Analytics. Managed email campaigns and client database deployment.
• Serviced 12 clients in areas of web and graphic design over 6 months
• Managed 5 Social Media Marketing Campaigns (via Facebook, Twitter, Instagram and LinkedIn) and 4 recurring Google Adwords Campaigns
• Grew income generation by 35% over 6 months
- 2011 - 2014 Senior Marketing Manager at Tease Your Tastebuds
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Propelled greenfield FMCG business from start-up phase to commercialization. Initiated new business development through strategic sales and marketing efforts, and client referrals. Providing market research, brand development and marketing strategy. Manage day-to-day business operations from sales and marketing to customer care. Engaged in Paid Digital Advertising and localized SEO. Appointed Quality Management Systems (QMS) Auditor for the organization.
• Successful product expansion in two major retail chains (SPAR GROUP NATAL – 185 retail stores and FOOD LOVERS MARKET KZN – 20 retail stores)
• Successful listings in two major hospitality groups (THREE CITIES GROUP – 5 regional hotels and 2 restaurants, TSOGO SUN GROUP – 2 regional hotels)
• Managed a team of 6 in-field sales reps and 2 marketing co-ordinators
• Developed training content and facilitated training of reps and staff