Kellien Henderson

628 Sumatra Place, Henderson, NV 89011; (216) 308-7893; [email protected]

PERSONAL SUMMARY

I believe in a holistic approach to event planning and project management; as I work with a big picture in mind and constantly keep the experience for the recipients the priority. I believe relationships are the cornerstone of successful businesses, whether it is working with clients, vendors, colleagues, supervisors or subordinates; open and effective communication is vital to the process. I pride myself in being able to anticipate problems, devise solutions quickly and maintain composure under pressure.  Moreover, I am excited to work with diverse populations, learn from those around me and embrace challenges as opportunities for growth.

PROFESSIONAL SKILLS

Event Planning

·         Assure client goals and needs are priority from conception through execution of an event

·         Thorough project management, checklists and communication records kept in detail

·         Ability to manage many people and multi-task simultaneously to meet time demands

·         Coordination of all parts to create the masterpiece, understanding the importance of each detail

Marketing

·         Proficient in social media platforms and effective utilization for exposure and promotion

·         Ability to create marketing campaigns, establish target audiences, and produce a strategic plan

·         Coordinate a comprehensive approach with tangible and electronic materials for publicizing

·         Create engagement opportunities for participants and fans to be involved and participating

Budgeting/Negotiating

·         Accomplished in maintaining and working within budget to deliver desired product

·         Prioritize client or campaign needs, assure priorities are met through appropriate allocations

·         Collaborate with vendors, negotiate lower costs based on size, or frequency of vendor use

·         Establish relationships with go-to vendors to ensure most desirable costs and reduced rates

Managing Time/People

·         Create full event itineraries and keep large parties, to include travel, on-time and together

·         Establish communication protocol, ensure all parties involved are informed accordingly

·         Delegate tasks and supervise event staff to ensure all areas are covered and executed

·         Hire, train and manage staff to ensure quality and procedures are met with customer service

EDUCATION

Master of Business Administration – 2009

University of Phoenix / Beachwood, Ohio

Bachelor of Science, Marketing – 2006

Alabama A&M University / Huntsville, Alabama

Event and Meeting Planning Certificate – 2012

Cuyahoga Community Corporate College / Cleveland, Ohio

EMPLOYMENT HISTORY

Events Manager, Heartland Division – July 2017 to May 2018

American Liver Foundation / Independence, OH

·         Manage events from planning phase to post event reporting for 3 Liver Life Walks in multiple states, Flavors of Northeast Ohio Gala and 10 annual Educational Program events

·         Coordinate, plan and execute over 45 meetings per year; including Planning Committee meetings, Medical Advisory Committee meetings and Board of Director meetings

·         Direct strategy that resulted in an increase in attendance and sales at events in 2017, generating over $310,000 in revenue

·         Maintain meeting and event budgets throughout the entire planning process, propose recommendations to budgets where needed and reconcile invoices post-event/meeting

·         Promote events through social media platforms including Facebook, Twitter, and Instagram to increase sales and traffic

·         Conduct research and outreach to secure in-kind donations locally and nationwide

·         Manage and update content on company and event website

·         Organize the production of all materials; such as invitations, flyers, brochures, and fundraising materials

·         Attend site visits to source prospective hotels and vendors

·         Recruited volunteers to staff events in multiple states

·         Delivered presentations to a wide range of groups on various Liver Wellness topics

Director of Operations, Women’s Basketball – September 2012 to July 2017

Cleveland State University / Cleveland, OH

·         Coordinate 12 annual events for the women’s basketball program, including banquets,  golf outings, coach/team appearances, community service,  camps and annual season kick-off event

·         Coordinate all team travel for party of 28+ people; to include flights, negotiate hotel rate and accommodations, ground transportation and meals

·         Create itineraries for team travel, meal locations, activities and practice times in 16 cities yearly

·         Arrange event details, including venues, determine layout and theme, menu selection, entertainment, audio-visual equipment, local press notification and security arrangements

·         Manage event registration, RSVP’s, guest inquiries, inventory and equipment

·         Supervise 10+ student employees, interns, and game staff in areas of events  and operations

·         Develop and manage travel and equipment budgets for basketball program each fiscal year

·         Manage purchase requisitions, check requests, purchase orders, and travel vouchers

·         Enhance game day with fan engagement, pre and post-game events and giveaways

·         Increase social media following (Twitter) 16%; utilize to create exposure for basketball program

Special Events Assistant, Office of the President – June 2011 to September 2012

Cleveland State University / Cleveland, OH

·         Served as point person for event vendors and participants, ensured completion of daily tasks

·         On-site leader at commencement ceremonies, provided in-time communication and direction

·         Designed and produce brochures, flyers, ads, inserts, and exhibits to promote events/programs

·         Managed client database, sponsorships, event attendees, accounts and all administrative tasks

Marketing Administrative Assistant, Office of Advancement – April 2010 to June 2011

Cleveland State University / Cleveland, OH

·         Ensured administrative organization with timeliness and accurate record keeping

·         Promoted a fun and engaging atmosphere, greeting guests and directing people

Public Speaker/High School Recruiter – March 2008 to April 2010

Bryant & Stratton College / Cleveland, OH

·         Established and maintained relationships with 40+ public and private high schools in Ohio

·         Delivered engaging presentations on a wide-range of topics to promote enrollment

Motivational Speaker, Monster.Com – May 2006 to March 2008

Southern Region (AL, TN & GA)

·         Educated and empowered students through presentations, online tools and printed resources

·         Engaged all audience types in a high energy presentation with meaningful content

Marketing Internship, fbi – January 2006 to May 2006

Event Marketing Internship, Chevrolet – August 2005 to December 2005

Huntsville, Alabama

·         Developed marketing strategies to introduce FBI career opportunities to minority community

·         Coordinated an awareness campaign event to introduce The Chevy Cobalt to the community