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Brenda Deina Hunter-Hanson Communications Manager

Minneapolis HHC

 

A highly dynamic and innovative business leader with extensive communication and marketing experience in healthcare technology, non-profit organizations and Fortune 500 companies. Extensive experience in relationship management, fundraising and strategic projects motivated to leverage excellent business development skills, stellar communication and marketing expertise with a thriving and innovative organization. Reputation for being a proactive and collaborative leader with a passion for creating successful brands that evoke consumer loyalty and drive shareholder value.

SKILLS
·        Project Management Office                                                     •  Bilingual – Spanish

·        Data Analysis                                                                                 •  Growth Strategy Development

·        Governance/Quality Standards                                                •  Salesforce/CRM

·        Public Relations/Marketing                                                      •  Product Launches (SaaS)

·        Non-Profit Communications Consultant                                • Demonstrated Fundraising Experience

·        Experience Working w/Virtual Teams/Remotely                 • Extremely Detailed/Stellar Organizational Skills

Work Experience
HUNTER-HANSON

CONSULTING

MPLS, MN

2017 – PRESENT
MANAGER, MARKETING & BUSINESS DEVELOPMENT

We are a strategic communications company specializing in marketing, event planning and public relations with extensive experience developing growth strategies and launching new products and services for companies ranging from Fortune 50 to SaaS startups and non-profit organizations. We believe in working with clients and projects that resonate with our high values and strong beliefs. In doing so, we are able to engage our client’s objectives with integrity, conviction and excellence, as well as exceed their expectations.

·        Locate, develop, define and negotiate business relationships with non- profit organizations and businesses

·        Identifies and proposes business deals by connecting with potential partners; discovering and consistently exploring opportunities

·        Develops negotiating strategies and positions by analyzing integration of new ventures with company strategies and operations

·        Examines risks and potentials; estimating client’s needs and goals

·        Consistently analyzing industry and related events, publications, and announcements

·        Identifies, creates, organizes and plans all aspects of fundraising goals/events, logistics, donations

·        Consistently networking, connecting and communicating with potential clients or partnerships

·        Evaluate, organize, generate communication/marketing strategies and approaches for business success

·        Stellar communication and organization skills at all organizational levels

·        Generation of press releases, media alerts, special event planning and coordination, press kits, media lists and extensive outreach and media relations

Work Experience
DELL/NTT DATA

DALLAS, TX

2012 – 2017
SALES OPERATIONS ADVISOR, CHIEF SALES OFFICE

This is a key role in leading Deal Certification intake process working directly with sales operations, development, maintenance and implementation, best practices for new business, risk assessment and mitigation.

·        Streamlined use of Salesforce and Governance Evaluation Matrix to generate more profitable sales to the organization

·        Manage sales pipeline to mitigate risk for qualifying sales opportunities

·        Develop Deal Certification Risk Analysis tool utilized by Finance, Legal, LOB technical teams to identify, classify, qualify degree of risk for new business

·        Develop, implement a highly recognized Deal Governance Review process w/Sales Leadership assuring sales viability. Process rated #1by Gartner

·        Collaborate with Steering Committee and cross business units meetings

·        Develop Lessons Learned, Risk Analysis and Resource Management data to assure quality of process integrity

·        Develop/Manage Deal Certification SharePoint site ensuring appropriate access to information, sales data, templates, tools, reports

·        Evaluate/Advise Technical Certifications/Delivery Solution Review

·        Successfully conduct Value Review Board meetings

·        Lead and successfully completed external ISO audits
PEROT SYSTEMS CORPORATION

LOS ANGELES, CA

2004 – 2012
QUALITY & STANDARDS ADVISOR, BUSINESS OPERATIONS

BUSINESS ANALYST, PROVIDER HEALTHCARE

Work in close partnership with western region healthcare system account teams on overall account management and to develop, present and implement quality improvement initiatives and programs to customers.

·        Provide oversight, education, implementation of quality practices,  Governance, Project Management, Disaster Recovery, Risk Assessments, Associate Transition, Communications, Contract Management, Contract Compliance, Compliance Track tools, Resource Management and Cost Mgmt

·        Execute plans to achieve region/business unit targets

·        Extensive travel required
WEBER

SHANDWICK WORLDWIDE

CENTURY CITY, CA

2002 – 2004
ACCOUNT EXECUTIVE

Collaborate with several divisions simultaneously –Hispanic Practice, Consumer Products, and Public Affairs-with generation of strategy analysis, press releases, media alerts, special event planning/coordination, press kits, media lists and extensive outreach and media relations.

·        Clients include Federal Reserve Bank, Oroweat, Avon Walk for Breast Cancer, Mattel, Azteca America, CKE/Carl’s Jr., Beverly Hills Conference & Visitors Bureau, CALCASA, California Science Center, Electrolux, Oneida, Noritz, Vital Express, Levi’s, Toshiba

·        Extensive travel required

entrepreneurial Experience
PROJECT 55

MINNEAPOLIS, MN

2009 – 2012
 

 

 

FOUNDER

Created, organized and developed a professional networking group for women transplants to the Twin Cities.

·        Strategized, collaborated and negotiated event planning, strategy analysis, press releases, media alerts, special event planning, press kits, media lists and varied public relations on behalf of the organization Membership Development-Grew membership from  25 members at inception to 275 members by month 6

·        Established many long-term business and personal relationships

·        Recognized as decisive leader and influencer in the community

·        Passionate about coaching, mentoring and developing membership
EDUCATION
University of Southern California, BA: Communication Public Relations/Marketing

American International University, London, House of Parliament Intern

Lambda Pi Eta Honors, Hispanic Scholarship Fund Recipient, Ebell of Los Angeles Scholarship, University of Southern California Grant Recipient

 

Organizations
Standpoint Minnesota, Ragamala Dance Company Gala Committee, Santa Monica Meals on Wheels, Avon Walk for Breast Cancer, Joint Educational Program of Los Angeles, League of Women Voters, Project 55 Minneapolis (Founder)

 

 

Education

8/200 - 5/2003 CA, Communication/Marketing at University of Southern California (USC)