William D. Wesley

“Adding Value through Connecting, Collaborating, and Executing Headline Assignments”

Email: [email protected]                                                           Phone: (404) 955- 7622
SUMMARY

Dynamic entrepreneur and marketing professional with over 10 years 0f kick a** experience in the areas of social media, broadcasting and event activation. Exceptional listening and engagement skills with a natural ability to win over folks with candor, humor and charm. Legit basketball fanatic and news junkie; expert conversationalist. Seeking an opportunity to contribute my writing and campaign execution skills with a sports organization dedicated to customer service and community.

HIGHLIGHTS

·         Trained and managed 500+ staff and 350+ campaigns in 48 states nationwide for diverse corporate clientele.

·         Coordinated 9 markets, 71 venues, and 6,000 consumers. Earned 2.5mil twitter impressions (NBCSports Network)

·         Planned and projected funding needs, raising over 5k using online crowd-funding and increased donor rolls by 50% for tech start-up.

·         Confident, creative and collaborative, with stakeholders at multiple organizational levels, synthesizing and summarizing project specific concepts into layman’s terms.

PROFESSIONAL EXPERIENCE

Bella Joie Salon                                                                                                                            Atlanta, GA

Social Media Manager                                                                                              July 2015- Present

Understand business needs and adapt answers that align with goals. Analyze audience data and create cohesive brand content. Build and manage social media and email marketing campaigns. Drive consistent, relevant traffic and leads from social network presence.

Havas Impact                                                                                                                    Chicago, IL

Brand Activation Manager                                                                           July 2014- June 2016

Exceeded program activation goal by consistently executing projects and brand management campaigns at 15% below budget. Measure and analyze ROI of marketing programs.

·         Managed 40 + events per quarter with budgets totaling more than $300,000.

·         Primary point of contact. Develop and service portfolio of accounts

·         Increased consumer engagement 10% by implementing diverse field strategies

·         Accounts: Keurig-Green Mountain, 3M Scotchgard, Amope

Ignition, Inc.                                                                                                                                 Atlanta, GA

Marketing Manager  (Freelance)                                                           January 2011- June 2016

Earned the EX award with BP for facilitating the biggest campaign tour in 2012, delivering the “Campaign of the Year.” Managed three accounts including BP Global, Delta Airlines, and Mitsubishi.

·         Increased Mitsubishi branding for new electric cars by 14%

·         Directed team of 5 assistant managers to perform project marketing and promotion

·         Led operations for 100 events in 45 cities and achieved a 96% success rate

·         Increased consumer engagement by 14% through expanding Mitsubishi’s marketing program

·         Accounts: BP Global, Delta Airlines, and Mitsubishi

The Marketing Arm                                                                                                              Los Angeles, CA

Marketing Manager (Freelance)                                                 February 2010- December 2015

Directed logistics and staff implementation for Chicago, Orlando, & Boston, achieving a 91% success rate and bringing 60 staff and 75 events. Recognized for outstanding communication with stakeholders and client interface at all levels.

·         Hired, trained staff, and onboarded staff to manage events

·         Administered on-site tech support and problem solving strategies 100+ devices

·         Managed full service marketing campaigns including project timeline, launch date, budget, and staffing

·         Accounts: Nintendo, US Air Force

4.0 EMC, LLC                                                                                                             Los Angeles, CA

Owner/Project Manager                                                                 January 2005- January 2010

Provided project direction including app development, sponsorships, marketing execution, campaign management, and market research for self-run marketing company. Developed internship program for 10 engineering students to build mobile application.

·         Directed application development project in Drupal

·         Managed 300+ national branding and advertising campaign events

·         Crafted, pitched and won 2-year marketing research contract with USC to address safety

·         Clients: US Navy, Toyota, USC

EDUCATION

General Assembly                                                                                                                         Atlanta, GA

Digital Marketing                                                                                                     November 2017

·         Coursework: CRM, Google AdWords and Analytics, SEO, SEM,

DePaul University                                                                                                                         Chicago, IL

Human-Computer Interaction                                                                                December 2007

·         Coursework: HTML, UX/UI, CSS