BRIAN HATANO

3730 West 224th Street, Torrance, CA 90505   |   310.634.6015   |   [email protected]

Qualifications

·     Experienced print editor and content creator

·     Experienced online editor and website manager

·     Experienced social media content specialist

·     Experienced with social media post scheduling

·     Experienced with SEO, keywords, hyperlinks and writing for web

·     Experienced with video, still and action photography

·     Car and motorcycle customization and mechanical experience

·     Lifelong enthusiasm for motorsports and performance vehicl

Professional Experience

Bonnier Corporation | 2013-2018

Bonnier Motorcycle Group Social Media Specialist

Under the company’s restructure, I was chosen to manage the social pages (Facebook, Instagram, Twitter, YouTube) for all BMG brands including Cycle World, Motorcyclist, Hot Bike, Sport Rider, Dirt Rider, Baggers, ATV Rider, UTV Driver, and Super Streetbike. Created unique photo/video posts and shared links to brand websites, created paid and sponsored post content, and engaged followers in comments.

Motorcyclist Magazine Online Editor

I was hired by Editor-In-Chief Marc Cook to write for Motorcyclist and to produce the MotorcyclistOnline.com website. My duties included representing the magazine at press functions, testing new motorcycles at new-model press launches, writing road test reviews, testing new riding gear, and writing a monthly update on long-term project bikes. My daily digital duties included uploading print-to-web content and creating text, photo and videos posts to all of the social media pages. During this time I singlehandedly grew the Motorcyclist Facebook page from 40K followers to over 1,000,000.

Super Streetbike Magazine Senior Technical Editor

Generated sportbike-specific technical content for the first nationally distributed monthly magazine and its social networks that actively explored modified sportbikes and the accompanying lifestyle in a deadline-oriented environment. Work closely with industry leaders, advertorial accounts and editorial team to assist in content creation for a total audience of 285,000. Coordinate build projects and oversee logistics. Develop and create features. Work closely with the editor to develop themes, story ideas, cover lines, and determine the overall look of the magazine. Install long-term test bike modifications. Produce social media content and companion website blog posts.

Motorcycle Customizing

DIA Motorsports, Torrance, CA |January 2010 – April 2011

Trying something different in between publishing jobs. I built custom motorcycles, installed mechanical upgrades, serviced and repaired motorcycles of all kinds. Managed the company’s web and social media presence.

F+W Media/KP Books, Iola, WI | March 2006 – December 2008

Customizing and How-To Books Technical Writer

Wrote and copy-edited a series of technical books that are currently distributed and sold nationwide.

EP Industries, El Segundo, CA | 1997-2008

Customizing, Fabrication, and Build Team Manager

I was the lead fabricator and custom paint specialist known for producing high-profile vehicles and prototypes under extreme deadline. Extremely diverse range of one-of-a-kind projects include cars from movies and TV shows, custom motorcycles, studio special effects and props, vehicles for Fast and Furious and 2Fast 2Furious, the GTO in XXX, Jay Leno’s Boss Hoss motorcycle, the Scooby Doo Mystery Machine attraction on the Universal Studios Tour, the World’s Biggest Beer Barrel for Deschutes Brewery, off-camera fabrication for Discovery Channel’s Shark Week and Monster Garage, the ultimate chopper SEMA feature bike for Snap-on Tools, and Travis Pastrana’s X-Games stunt bike.

Ford Motor Company, 1993-1995

Factory-certified Diagnostic Technician

Editor-in-Chief

Sport Compact Car Magazine | McMullen Publishing, Anaheim, CA | 1991-1992

Senior Editor

Car Craft Magazine | Petersen Publishing, Hollywood, CA | 1984-1991

Editor-in-Chief

Drag Racing Magazine | Peterson Publishing, Hollywood, CA

Editor In Chief

Custom Rodder/Popular Cars Magazine, McMullen Publishing, Anaheim, CA | 1983-1984

Contributing Editor

Popular Hot Rodding | Argus Publishing, Los Angeles, CA | 1981-1982

My references in the automotive and motorcycle industries can be provided upon request. I can also provide a more detailed description of my past editorial accomplishments and responsibilities including published samples of my writing and photographic work.

Education

LA Harbor College, Los Angeles, CA | Major in Communications
Cal State University, Dominguez Hills, CA | Major in Journalism