ASIF.T. DURWESH

Mobile: +971(0)521488322.E-Mail: [email protected] Skype: asif.durwesh2

Meticulous Senior Analyst with 11 years of GCC experience in Qatar Airways serving Corporate, Commercial, Customer care, Marketing, Finance, Information Technology and Internal Audit. Expertise includes Reports and Insights, Team Building, ERP Campaigns and Segmentation, Business System Analysis, Planning and Strategy, Statistical and Predictive Modeling, Fraud Prevention, Application System Development, Program Launch, Product Support and Development, Data Governance and Integration, UAT and User Training.

Lead a team of business data analysts that use business data and statistical methods to provide insight into business performance and suggest area and methods of improving operations.

AREAS OF EXPERTISE
Business Analysis                     MIS Reports Development                 Data Analysis

Data Science                            CRM Strategy                                     Market Research

Data Management                    ERP Solutions                                     Process Management

EMPLOYEMENT HISTORY
 

Data and Business Analysis Manager at Mc Coy and Associates since Feb-16

Act as internal consultant, providing business process expertise and technical guidance on the most complex projects or researching strategic planning.

v Develop the report, predictive and statistical modelers in filtering, segmenting, and normalizing data sets for reports & analytical models.

v Partner with IT as appropriate on more sophisticated integrations, as well as partner with business rules owner

v Identify opportunities for continuous improvement in the Company Data ecosystem and to ensure rules are built into appropriate reporting layers.

v Provide training on the data model/ERP system, MIS reports available to new users. Build and monitor departmental KPI’s and Dashboards.

v Monitor and resolve data quality issues in partnership with Data and business stakeholders.

v Identify opportunities to tune/ improve complex data analysis, run queries to pull data extracts, analyses, and interpret trends and variances.

v Develop Policies, Procedures, and assist in Data governance and audit.

Specialist Investigation (Data & Business analysis) at Qatar Airways since May-12 until Dec-15

Present insight and recommendations to management for decision making and strategic planning. Typically reports to the head of a unit/department.

v Develop and communicate key insights to partners and leadership in verbal and presentation form.

v Handling all fraud related functions in accordance with established procedures and agreed service standards.

v Implement and configure procedures to capture change and ensure compliance with internal policies for better business continuity.

v Review and implement internal change procedures for optimum business management and continuity.

Specialist Investigation (Data & Business analysis) at Qatar Airways since May-12 until Dec-15

v QA/QC of Data and verify configuration changes and related documentation to monitor compliance with internal processes.

v Developing MIS reports, KPI and Dashboards.

v Appraises adequacy of internal control systems by completing audit questionnaires.

v Prepares special audit and control reports by collecting, analysing, and summarising operating information and trends.

Senior Business/Data Analyst at Qatar Airways since Feb-09 until May-12

v Identify new concepts and revenue opportunities through analysis of internal and external data and demographics through web and applications.

v Act as Subject Matter Expert for the development of analytical insights and recommendations for business decisions related to Customer strategy and Customer Life cycle.

v Developing and executing Email and SMS Digital Marketing strategy for 150+ destinations and 3 million loyalty club customers and 100 million ecommerce overall customers records.

v Data analysis, extraction and uploading for email campaigns. Around 60 email campaigns per year.

v Working on developing earn/burn/churn ratio through insights and analysis.

v Pre and Post marketing campaign analysis, ROI analysis.

v Setting system rules for targeted email campaigns and bonus distribution of mile/points.

Data Mining & Fraud Analyst at Qatar Airways since July-05 until Feb-09

v Use data mining and analytics techniques to help identify, prioritize, and solve complex problems actively work to improve the role by driving out defects and data variability.

v Build daily reporting and operational metrics for Customer Loyalty.

v Collect stakeholder requirements and translate those requirements into operational dashboards metrics.

v Responsible for the setup of Fraud detection and Card transaction monitoring system.

v Handling all fraud related functions in accordance with established procedures and agreed service standards

v Contact cardholders on suspicious activities on their card accounts and take necessary action as per procedures. Resolve customer queries, channel feedback into process improvements.

Data Application Officer at CCIL (Clearing Corporation Of India LTD.) July-02 until Jan-05

v Performing & administering 24×7 data center support i.e. BOD to EOD activities.

v Solving Client Queries, Interacting with Clients, System monitoring.

v Taking various kind of backup, restoration, log file maintenance, FTP uploads.

v Preparing daily activities report.

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SCHOLASTICS
Bachelor of Science major in Computer science and Mathematics Karnataka University India –2002.

HDSE (Higher Diploma in Software engineering) Aptech India Ltd. Microsoft certified U.S.A.

CISA Certified Information System Auditor – In Progress.

COMPUTER LANGUAGES KNOWN
Operating System: Windows and LINUX

Database System: PL/SQL, SQL Server 7 and MS- Access

Others: Microsoft BI analytics stack, Big Data, R, Hadoop, Sabre, Amadeus, Crystal reports, BO, SAP, Team Mate, Qlik View and MS-Office.

PERSONAL DOSSIER
Date of Birth:               21st January 1980

Languages:                 English, Hindi and Marathi

Nationality:                  Indian

Marital Status:             Married