Profile Statement

A Ryerson Global Management student with a passion for problem-solving and driving outcomes. Currently a business development representative for TypeSift and a former management consultant intern for PwC Vietnam with additional non-for-profit sales experience in AIESEC Canada. Seeking to gain valuable work experience in supply chain & operations with a combination of project management experience and strong cross-cultural communication.

Summary of Skills

·        Proficient in B2B & B2C sales through managing retail accounts and international exchange students.

·        Experienced in project management from marketing strategy to people & organization consulting.

·        Bilingual: fluent in oral and written English and Vietnamese; clear communicator who builds productive relationships through consultative selling and adding value.

·        Proficient in E-CRM tools (Mixmax and Airtable).

·        Advanced knowledge in Google Suit, Microsoft Office (Word, Excel, Powerpoint), and Adobe Creative Suite (Illustrator, Lightroom).

Education

·        Bachelor of Commerce, Ryerson University, Toronto, ON.                           Expected graduation 2020.

Professional Experience

Business Development Representative

TypeSift //  September 2018 – Present

·        Build, execute and manage 6 sales campaigns involving emails and follow-up sales calls.

·        Analyze email/engagement metrics and improve outreach process from 1.5% response rate to 6%.

·        Prepare data research and presentation materials to execute product demos with clients.

·        Implement an inbound marketing process using content and email marketing.

Management Consultant Intern

PwC Vietnam // June 2018 – August 2018

·        Performed market analysis, contacted leads and attended sales meetings with prospects.

·        Directly involved in developing 5 project proposals that resulted in 3 multi-phase consulting projects.

·        Executed strategy & implementation that involved organizational design, compensation & benefits, and KPI development for clients in IT, banking, and supply chain & operations.

·        Supported the People & Organization team with translation work, research, and data analysis.

Marketing Strategy Consultant

Amplify Solutions Inc. //  March 2018 – September 2018

·        Consulted for Lyft Canada as an on-campus marketing strategist

·        Designed & executed 2 marketing campaigns with events collaboration, social media, and word-of-mouth that target the student demographic to increase Lyft’s activation and retention.

·        Achieved a total of 1900+ activations by constantly measuring metrics and gather student feedback to improve the effectiveness of on-going campaigns.

Experience Support Ambassador

Sandbox by DMZ // October 2016 – June 2017

·        Planned and executed 3 student and community building programs through brand collaborations (RedBull, Royal Bank of Canada, Google, etc.).

·        Performed administrative duties as the brand’s front-of-the-line ambassador to 80+ guests and students on a daily basis (i.e. email and phone inquiries).

·        Assisted with event operations through schedule planning and providing technical support that drastically reduced events’ set up time.

·        Kick-started a survey and analyzed data from 2000+ students using a sign-in tracking system. Outlined solutions to utilize peak hours that resulted in a 20% increase in workshop attendance.

Extracurricular Activities

Director of Outgoing Exchange

AIESEC Ryerson //  September 2016 – December 2017

·        Achieved 18 B2C sales through conducting 58 consultations with leads for long-term and short-term opportunities abroad.

·        Formed Asia-Pacific international partnerships to facilitate the exchange process that reduced matching time by 40% and improved the conversion rate by 25%.

·        Provided Exchange Participants with one-on-one support for the duration of their time abroad to ensure customer satisfaction.

·        Managed a team of Exchange Participants Managers through conducting team meetings, sales training, and measuring performance based on monthly goals.

o   The team collectively facilitated 50 B2C sales – a 200% growth compared to 2016 and the highest result that AIESEC Ryerson has achieved.

Breakthrough Program Mentee

Ted Rogers Students’ Society // September 2016 – May 2017

·        Among the top 50 first-year students chosen out of 200 applicants for the leadership development program within the Ted Rogers School of Management.

·        Attended workshops that focus on case analysis, business etiquette, and personal branding.

·        Received mentorship from an upper year student mentor for professional growth.

o   Received the Best Student Group Leader award upon completion of the program.