Rommel B. Rivera
Smart 09995276620 Globe 09669103187
PLDT 3560277
No. 10 Rock Crystal St., Las Pinas Royale Estates, Pulanglupa 2
Naga Road, Las Pinas City, Metro Manila, Philippines
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Objective
An accomplished automotive professional manager with extensive expertise in a broad suite of operations especially in Car dealership’s general administration, human resource management, sales, marketing, service planning, workshop management, spare parts management, inventory & logistics, credit management and procurement particularly in the Philippines, Sudan & Cambodia automotive markets. Proven track record as a visionary with awareness of selected industry domains to facilitate development and implementation of strategies targeting market share, business expansion and customer satisfaction; proficient at full business unit management with reputation for leading teams towards peak performance; seeking a challenging position to drive realization of business objectives with adept management of organizational diversity while maintaining a firm focus on assured financial bottom line and company core business performance.
Key Skills
· Sales Management, Service Marketing, Business Development, Operations Management,
· Supply Chain Management, Branch Ops Management, Procurement, Workshop Management
· Budget Planning, Strategic and Business Planning/Implementation
· Management Reporting, Resource Allocation, Market Research, Competitive Analysis
· Negotiations, Proposal Development, Formulating Policies and Procedures
· Logistics Planning, Forecasting, Time Management, Risk Assessment, Cost Control
· Crisis Management, Customer Relationship Management, Tactical Promotions, Quality Control
· HR Selection, Development and Training, Performance Management, Retention
· Leadership, Team Building, Decision Making, Communication, Measurable Deliverables
Professional Experience
June 2018 – October 2018 HGB CV Co., Ltd. Phnom Penh, Kingdom of Cambodia General Manager
Over-all management of the Commercial Vehicle portfolio of the Company (Hino, Scania & UNIC Furukawa Crane)
HGB Motors Co., Ltd.
Aftersales Manager
In-charge of the Parts and Service operation of Volkswagen Cambodia. Full knowledge of ElsaPro and ETKA software application to all VW Group brands. Area Manager of VRAS to the Cambodia market.
Oct 2012 – May 2018 MIG Motors Co., Ltd Khartoum, Sudan
GM – Aftersales Operations
This company is the exclusive importer and dealer of Skoda, Renault and
Iveco vehicles (PC & CV) in Sudan market. Reporting to the Vice
Chairman of the Group and managing various operating and back-end
support departments of more than 90 personnel. I am responsible for:
– Profit and Loss
– Annual business planning
– Strategy and development settings
– Analyzing market trends and competition
– Lead, motivate and train my aftersales staff
My main achievements in this job includes:
– Over-all Corporate revenue growth of 15% annually (year-on-year)
– NIBT achievement of 120% vs target
– Customer service retention of 95%
– Workshop Utilization of 80%
Jan 2011 – Oct 2012 Chevrolet EDSA Manila, Philippines
Division Manager – Aftersales
This company is a 3’s dealership of Chevrolet passenger cars and
commercial vehicles owned and operated by Chevrolet Philippines (the
National Sales Company of General Motors). This company serves as the
model dealer, hence, spearheads all GM and Chevrolet initiated brand
image and operational upgrades and innovations. Reporting to the
General Manager, I was responsible for the following;
– Management of Parts and Service Departments of Chevrolet brand.
– Handles service needs of other brands in the body and paint business.
– In-charge of Corporate marketing function of the company, institutional and fleet & corporate sales and aftersales business
My main achievements in this job includes;
– Setting-up the aftersales business process and system being the pioneer in the company
– Able to cover almost 90% absorption of the Company’s OPEX by developing innovative aftersales strategies to attract new business
Oct 2006 – Sep 2010 Elnefeidi Group of Companies Khartoum, Sudan
Deputy General Manager – Automotive Division
This company is a huge conglomerate in Sudan involve in many industries.
The automotive division is responsible to oversee the different importer
of the group that deals with Nissan, BMW, Hyundai, Infiniti, Yutong and
Styer brands. Reporting to the Managing Director, I was in-charge of
the Corporate affairs of the different companies and ensure that the
brand marques are implemented. I was responsible to the following;
– Profit and Loss of the different importers
– Product study and market development of the different brands
– Marketing and tactical campaigns
– Aftersales retention
My main achievements in this job includes;
– Overwhelming re-launch of Nissan and Infiniti brands in this market in 2006, resulting to double digit growth of market share year by year
– BMW brand was cemented as the number 1 premium product in the market by being the market leader from 2007 to 2009.
– Hyundai CV (Light trucks) was positioned at the top beating Mitsubishi Canter in terms of sales volume to fleet clients.
Apr 2006 – Oct 2006 Nissan Shaw Center Manila, Philippines
Operations Manager
This company was an emerging Nissan 3’s dealer in the Northwestern
part of Metro Manila. Reporting to the Dealer Principal, I was tasked to
handle more than 100 personnel and responsible for the following;
– Profit and loss
– Annual business planning
– Tactical campaigns
– Sales productivity of my team
– Direct bank negotiations
– Customer satisfaction both Sales and Aftersales
My main achievements in this job includes;
– Vehicle sales increased by 150%
– Service intake increased 200%
– CSI & SSI rating increased by 50%
Jul 2004 – Apr 2006 Nissan Manila, Inc. Manila, Philippines
General Manager (Concurrent)
This company was a 15-year-old business taken-over by Mantrade Makati in 2004 – a 3’s Nissan dealer located in Western part of Metro Manila. A financially struggling company that needs a quick turn-around. On a concurrent function, I was reporting to the Dealer Principal and was responsible for the;
– Revival of the company by improving its financial situation
– Profit and loss
– Re-orientation of the employees
– Revamp and re-organization of the staff
My main achievements in this job includes;
– Vehicle sales increased by 40% in comparison to the same period of previous years. (2004 vs. 2005)
– After-sales business (parts & service) posted 48% increase.
– Customer Satisfaction Index (CSI) Rating improved by 15% over the last 12 months.
Dec 2003 – Apr 2006 Nissan Mantrade Makati, Philippines
Manager, Parts and Supply
This company is a century old Ford and Nissan 3’s dealership tagged as Nissan Philippines best dealer of all time. Located at the heart of Makati – the financial district of the Philippines. I was reporting to the Dealer Principal – and tasked to;
– Direct the over-all functions of the Parts & Supply Department.
– Develop the parts business and manages the inventory at desired turn-over level.
– Supervises all the Parts personnel to get maximum productivity.
– Promotes & maintains company image.
– Set goal and achieve CTO of the company
My main achievements in this job includes;
– 2005 Parts Dealer of the Year by Universal Motors Corporation (1st ever-award in the history of Mantrade)
– Awarded 2004 Parts Dealer of the Year by NMPI. 2004 Most Improved UMC Dealer.
– Registered all time high sales of 95M (YTD 2004) over the past 20 years.
– Significantly improved the warehouse operation by implementing cycle count that resulted to +.00007% discrepancy rating during the year-end inventory taking.
– Significantly reduced the inventory level from 3-month supply to 1.75 month supply the past 12 months.
– Improved service fill-rate form daily VOR of 5 units to 3.5 units the past 12 months.
– Increased market-share by 11% (among Metro Manila Nissan Dealers).
Mar 2001 – Dec 2003 Nissan Motors Philippines, Inc. Sta. Rosa, Philippines National Parts Manager
This company is a multi-national entity owned and operated by Nissan Motors – Japan. NMPI is responsible for the assembly and distribution of Nissan vehicles in the Philippine market composed of 30 3’s dealers nationwide. Reporting to the VP for Sales and Marketing, I was responsible for the;
– Management of total parts operation of NMPI and dealer network nationwide.
– Total operation of spare parts involves procurement (imported & local), inventory control, warehousing, pricing and distribution.
– The job includes development of strategies, planning of sales and sales promotions;
– Development of programs for inventory minimization and disposal of obsolete parts; development, review and analysis of NMPI and dealer systems and procedures; training of dealers on parts operations; as well as promulgation of policies for dealer parts operations.
– The function also includes Service Planning that handles development of After Sales business activities of Nissan dealerships’ Service Department.
My main achievements in this job includes;
– Development & successful implementation of Total Fleet Management Solution Program
– Responsible in the development of co-branding marketing activities for after sales such the Repair Now Pay Later Plan in cooperation with BPI Credit Cards, Citibank Paylite Charge Right Promo and Caltex & PMS 40+ Promo tied up with Caltex.
– Development of incentive package for dealers such as the Premium Service Incentive Program, the After Sales Achiever’s Club, the Refer, Retain and Earn Program and the After Sales Merit Program
– Development of marketing strategy to dispose obsolete parts known as Get Back Dear Old Buddies Promo
– Development of Stockiest/Jobber Push plan to enhance volume sales to wholesalers
Sep 2000 – Mar 2001 Nissan Motors Philippines, Inc. Sta. Rosa, Philippines Area Manager
Part of the job rotation of NMPI
– Over-all supervision of dealers in all functional areas of vehicle sales, spare parts, service operations and CRD administration.
– Enforcement of policies, standards and procedures on dealers.
– Coordinates the development of business plan of dealers.
– Implementation of NMPI sales and marketing plans at dealer level.
– Promulgate necessary disciplinary measures as defined in existing policies of NMPI to dealers.
May 1997 – Sep 2000 Nissan Motors Philippines, Inc. Sta. Rosa, Philippines Various Positions in Parts Logistics
– Manage the total operations of spare parts (procurement, receiving, warehousing, pricing and distribution).
– Development of strategies, planning of sales and sales promotions.
– Development of programs for inventory minimization and disposal of obsolete parts.
– Development, review and analysis of NMPI and dealer systems and procedures; training of dealers on parts operations.
– Develop policies for parts operations.
My main achievements in this job includes;
– Won the 1999 World Parts Progress Club Award of Nissan Motor Ltd, Japan
– Achieved Sales target by 104.7%
– Reduction of Parts Inventory by as much as 35% but was able to achieve Fill Rate target of 95% for both line items and quantity
– Re-designed Parts Delivery program that reduces delivery lead-time to Visayas-Mindanao area, hence, improved the availability of Service parts to dealer workshop and contributed to cost saving activity of NMPI as well, in terms of freight expense.
– Achieved the all-time low annual physical inventory discrepancy result of positive .0008% discrepancy rating.
Jul 1990 – Apr 1996 Various Entry level jobs from the following
– Mantrade Dev’t. Corp – Sales Executive
– Pilipinas Bank – Collection Staff
– Department of Trade and Industry – MTIO
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Education
June 1986 – May 1990 Bicol University Legazpi City, Philippines
Business Management (BScBA)
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Other Certificates
Nov 1999 Advanced Warehouse Management Seminar Legend Hotel, Manila
SSSR Consultant’s/DMAP Technical Committee
Sep 1999 Supply Chain Strategy: A Vital Tool for Survival Westin Phil Plaza, Manila DMAP Technical Committee
Jun 1999 Performance Coaching Workshop Sta. Rosa, Laguna
Andersen Consulting, Inc.
May 1999 Supervisory Dev’t. Program Sta. Rosa, Laguna
Learning Alliances Asia
Jun 1997 Sales & Service Excellence Program Sta. Rosa, Laguna
LSM HRD & Management Consultants, Inc.
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IT Skills
Windows and Office Tools Advanced
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Languages
English Fluent
Filipino Native
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Personal Information
Birthdate: August 5, 1969 Marital Status: Married
Gender: Male Number of Dependents: 0
Nationality: Filipino (Philippines)
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