RAMIL M. DEL ROSARIO

Social Security System

Media Affairs Department

7/F, SSS Building, East Avenue

Diliman, Quezon City

Philippines 1100

+63908-8726276 | (02) 435-9870

[email protected]

PROFESSIONAL SUMMARY:

Experienced public relations professional and communication practitioner with at least 10 years of performing corporate communications, social marketing and public relations for the Philippine government. Have been handling media monitoring teams for the Philippine government. Served as Editor of a government newsletter for four years. Completing Master of Business Administration, Major in Organizational Development with focus on the implementation of ISO 9001 Quality Management System in state-owned institutions.

WORK HISTORY:

2019–present
OIC-TEAM HEAD

Media Monitoring Team

Social Security System

Quezon City, Philippines

Duties and Responsibilities:

·        Developing and recommending for approval the team’s objectives, strategies, policies, plans, and budgets;

·        Directing and supervising the following activities of the Team:

o   Monitoring of newspaper and online article/s comments on the SSS and other related issues as well as radio and TV commentaries on the SSS;

o   Analyzing effectiveness of PR activities and reports these through a monthly PR monitoring report and quarterly content analysis of news articles on SSS;

o   Content analysis of news articles on the SSS and reports these through a quarterly media report;

o   Responding to issues raised through media;

o   Responding to letters from members;

o   Monitoring of implementation of communication plans;

o   Dissemination of SSS media releases;

o   Transcription of interviews;

o   Systematic filing of all news clippings, audio and video recordings of interviews and other PR activities;

·        Overseeing administrative activities in convening the SSS Crisis Communication Team, whenever necessary;

·        Monitoring the team’s performance against plans, analyzes deviations from plans, pinpoints areas for improvement, and directs appropriate courses of action to ensure prompt and proper solution to problems;

·        Establishing linkages with the members of the media and monitors their perception of the organization’s performance;

·        Maintaining good working relations with colleagues in the System as well as with external entities regarding any matter affecting the operations of the team;

·        Ensuring that necessary processes are in place and that authorities and responsibilities are properly delegated for efficient and effective operations of the team, subject to adequate   control;

·        Ensuring strict compliance with the System’s policies and internal control procedures while maintaining the highest level of service quality;

·        Composing internal reports required by the section and/or department head;

·        Initiating the hiring, filing of administrative cases, promoting, and disciplining of staff directly supervised;

·        Directing, guiding, developing, and motivating staff directly supervised and evaluates their performance;

·        Coordinating with concerned organizational units to ensure the continuous training and skills upgrading of the team’s employees;

·        Reviewing and signing correspondence, memoranda, and reports pertaining to the team’s activities;

·        Identifying opportunities for the continuous improvement of processes and procedures of the section.

2015–present
JUNIOR COMMUNICATIONS ANALYST

Social Security System

Quezon City, Philippines

Duties and Responsibilities:

·        Monitoring and analyzing issues on the organization and other related issues in print and broadcast media and online news;

·        Advising SSS executives on the public relations implications of policies and programs based on people’s sentiment on the organization coursed through media;

·        Informing SSS executives on media perception on programs/policies through the formulation of news summary that outlines relevant articles;

·        Managing the daily updating of news summaries in the organization’s intranet;

·        Responding to negative issues and commentaries on organization monitored in different media platforms through letters to editors;

·        Preparing and controlling the issue of media releases;

·        Undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns;

·        Planning and tracking the progress of communication activities based on the tactical external communication plans for new programs/policies;

·        Analyzing public relations activities at the regional level;

·        Formulating Public Relations Monitoring Report that reflects the trends on public relations activities at the regional level every month;

·        Reporting the issuance of letters to editors and tracking the publication of the letters in the concerned media platform;

·        Developing and recommending for approval the team’s objectives, strategies, policies, plans, and budgets;

·        Directing and supervising the various activities of the Team;

·        Analyzing effectiveness of PR activities and reports these through a monthly PR monitoring report and quarterly content analysis of news articles on SSS;

·        Overseeing administrative activities in convening the SSS Crisis Communication Team;

·        Monitoring the Team’s performance against plans, analyzes deviations from plans, pinpoints areas for improvement, and directs appropriate courses of action to ensure prompt and proper solution to problems;

·        Establishing linkages with the members of the media and monitors their perception of the organization’s performance;

·        Instructing members on their queries received over the telephone, through text message and e-mail by providing relevant information on their concerns;

·        Preparing news releases on SSS programs and services;

·        Preparing memoranda, letters, reports, presentations and other written materials pertaining to the operations of the department;

·        Writing for the SSS Newsletter, the official publication of the organization.

Secretariat

Task Force on Internal Communication

·        Providing meeting support and assist the Chair in developing agendas and collate inputs from the members of the Task Force;

·        Facilitating the conduct of meetings of the Task force;

·        Preparing and circulates minutes of meetings and other documents of members of the Task Force;

·        Keeping records such as minutes of meetings, documents and other materials relevant to the function of the Task Force;

·        Assisting in the formulation the internal communication plan;

·        Assisting in monitoring the progress of drafting the guidelines on internal communication;

·        Collating the inputs and comments of members of the Task Force on documents on internal communication.

2008–2015
INFORMATION OFFICER

Department of Social Welfare and Development

Quezon City, Philippines

Duties and Responsibilities:

·        Planning and organizing publicity campaigns and communication strategies for programs and services of the Department of Social Welfare and Development (DSWD);

·        Reviewing and monitoring the implementation of the Regional Social Marketing and Communication Plans;

·        Preparing proposals and concept paper on communication activities;

·        Assisting in the development of tools to monitor and evaluate effectiveness of communication activities;

·        Preparing presentations and infographics on updates of DSWD programs and services;

·        Managing the media monitoring of social welfare and development issues in different media platforms;

·        Developing and maintains media monitoring database using web-based platform;

·        Analyzing public sentiment on social welfare and development issues coursed through media and identifies appropriate response;

·        Advising executives on the public relations implications of the organization’s programs and services;

·        Formulating of Media Monitoring Report that reflects the frequency, prominence and tonality of DSWD issues and recommends to Executives communication strategies to further promote the DSWD brand;

·        Preparing and controlling the issue of news and press releases;

·        Undertaking internal public opinion research, analyzing the findings and planning public relations and promotional campaigns;

·        Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favorable publicity;

·        Representing the organizations and arranging executive interviews with publicity media;

·        Attending business, social and other functions to promote the organization;

·        Commissioning and obtaining photographs and other illustrative material from regional counterparts;

·        Selecting, appraising and revising material submitted by publicity writers, photographers, Illustrators and others to create favorable publicity;

·        Providing comments and recommendations on draft policies and guidelines;

·        Overseeing the preparation of the performance assessment of Regional Offices on social marketing and communication activities;

·        Managing the updating and appropriateness of content of assigned webpage;

·        Uploading of media releases, speeches, photos and policies on the organization’s website;

·        Drafting media release, feature stories, correspondence, fact sheets and other media materials useful for public relations;

·        Setting up photo exhibits on DSWD programs and services.

Managing Editor

Infolink, the official newsletter of the Department Social Welfare and Development

2008 – 2011

·        Managing the quarterly development and production of the newsletter;

·        Performing as the Managing Editor of the newsletter;

·        Making decisions about the specific content of the publication in conjunction with other management and in accordance with editorial policies and guidelines;

·        Reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content;

·        Collecting and analyzing facts about newsworthy events from interviews, printed matter, activities and submission from regional writers;

·        Writing news reports, articles and feature stories for the publication on topics of interest of the its audience;

·        Researching and writing technical, information-based material and documentation for manuals, text books, handbooks and multimedia products;

·        Preparing the story line-up for each issue;

·        Copy editing the articles, news stories or feature stories sent by Regional Information Officers and other offices;

·        Preparing mock up layouts;

·        Supervising the drafting of page layouts;

·        Proofreading page proof and final digital proof;

·        Facilitating the distribution of the publication to intended recipients.

2001-2008
CHECKER

SM Store

Market Strategic Firm, Inc.

Quezon City, Philippines

Duties and Responsibilities:

·        Checks all consummated sales transactions based on established systems and procedures;

·        Ensures that the customer got the right item with the exact amount and exact quantity;

·        Maintains efficient and effective customer service at all times;

·        Wrap and seals the items in appropriate plastic bags and attaches customers’ copy of the tape receipt;

·        Provides safety and security control measures relative to counter checking functions;

·        Compiles all documents properly and forwards the same to concerned areas;

·        Adheres to the guidelines and policies relative to the store’s campaign on customer service.

EDUCATION:

2014–present                                    MASTER IN BUSINESS ADMINISTRATION

MAJOR IN ORGANIZATIONAL DEVELOPMENT

New Era University, Quezon City

39 units earned

1998–2002                BACHELOR OF ARTS MAJOR IN MASS COMMUNICATION

New Era University, Quezon City

March 2002

CERTIFICATION:

International English Language Testing System

Academic Module

Test Report Form Number: 18PH001607DELR009A

Overall Band Score: 7.5

CEFR Level: C1

Master Project Manager

American Academy of Project Management USA

SEMINARS/TRAININGS:

·        “Qualitative Research Writing and Data Analysis Workshop” – December 9, 2018 held at the Proctor and Gamble Room, College of Engineering, University of the Philippines, Diliman, Quezon City

·        “34th Master Project Manager Program” – September 20 to 21, 2018 held at The American Academy of Project Management Philippines, Ortigas, Pasig City

·        “Excel Analytics Ninja” – September 13 to 14, 2018 held at Joy Nostalg Hotel & Suites Manila, Ortigas Center, Pasig City

·        “Certificate Program in International Relations and ASEAN Studies” – November 25, 2017 to March 17, 2018 held at ASEAN Studies Center New Era University

·        “Orientation Course on ISO 9001:2015 Quality Management System” – May 30 to 31, 2017 held at Social Security System, East Avenue, Quezon City

·        “Statistical Data Management and Analysis Using MS Excel” – February 20 to 24, 2017 held at the Philippine Statistical Research and Training Institute, Diliman, Quezon City

·        “Crisis Management and Communications Training” – December 12 to 13, 2016 held at Y2 Residence Hotel, Makati City

·        “Issues and Crisis Management: Responding to Media in Times of Crisis” November 24 to 25, 2016 held at Inquirer Academy Building, Makati City

·        “Orientation Course on ISO 9001:2008 Quality Management System” – March 31 to April 1, 2016 held at Social Security System, East Avenue, Quezon City

·        “Seminar on Research Basics” – February 6, 2016 held at New Era University, Quezon City

·        “2015 Communication Planning Workshop for the DSWD Communication Officers” – March 16 to 21, 2015 held at Brentwood Suites, Quezon City

·         “2014 Communication Review and Evaluation Workshop (CREW) for the DSWD Information Officers” – November 30 to December 5, 2014 held at AIM Conference Center Manila, Legaspi Village, Makati City

·        “Seminar-Workshop on News and Feature Writing” – August 14 to 15, 2014 held at Asian Institute of Journalism and Communication, ICTV Building, Sampaloc, Manila

·        “Legislative Advocacy Skills Development” – July 9 to 11, 2014 held at the BSA Twin Towers, Ortigas Center, Mandaluyong City

·        “Knowledge Sharing and Dissemination of Geo-tagging for National Government Agencies” – June 2 to 3, 2014 held at the World Bank, Bonifacio Global City, Taguig City

·        “Seminar-Workshop on DSWD Website Management” – May 19 to 22, 2014 held at Subic International Hotel, Subic, Zambales

·        “All-Hazards Disaster Response Subject Matter Expert Exchange” – March 19 to 21, 2014 held at Crowne Plaza Manila Galleria, Quezon City

·        “National Communication Review and Evaluation Workshop for DSWD Information Officers” – February 16 to 19, 2014 held at Summer Place Hotel, Baguio City

·        “Annual Planning Workshop for CY 2013 – 2014 of the Inter-Agency Council Against Child Pornography” – March 18 to 20, 2013 held at Hotel Stotensberg, Clarkfield, Pampanga

·        “Communication Review and Evaluation and Performance Governance System’s Strategic Communication Planning Workshop” – February 20 to 21, 2013 held at Summer Place Hotel, Baguio City

·        “Consultation Workshop for the Development of Convergence Framework for Social Protection Programs and Five-Year Social Protection Plan” – July 17, 2012 held at Hotel Rembrandt, Quezon City

·        “Trainers Training on Performance Governance System-Balanced Scorecard (PGS-BSC)” – December 06 to 08, 2011 held at Gems Hotel and Conference Center, Antipolo City

·        “Kabataan, Tulay sa Pagbabago: Boses ng Bata sa Edukasyon at Kalusugan” (Capability Building for Information Officers of the Pantawid Pamilya Program of DSWD) – October 24 to 28, 2011 held at Hotel Stotsenberg, Clarkfield, Pampanga

·         “Management of Change in Organizational Transition” – February 4, 2010 held at the DSWD Auditorium, Quezon City

·        “Training of Risk Communication Advocates and Partners for Emerging Infectious Diseases” – September 21 to 23, 2009 held at Orchid Garden Suites, Malate, Manila

·        “National Risk Communication Planning and Policy Guidelines Development Writeshop” – August 18 to 21, 2009 held at Kimberly Hotel, Malate, Manila

·        “National Household Targeting System for Poverty Reduction Marketing Message Development and Planning Workshop” – May 18 to 22 held at Gardens of Malasag Eco-Tourism Village, Sitio Malasag, Cugman, Cagayan De Oro City

·        “Training on IEC Materials Production, Public Relations and Advocacy” – November 24 to 28, 2008 held at Bohol Plaza Resort and Restaurant, Panglao Island, Bohol

REFERENCES:

ANA MARIE P. DAEP

Division Chief

Department of Social

Welfare and Development

Social Marketing Service

Quezon City, Philippines

Contact No.: (02) 951-7440

Mobile No.: +63999-7357080

MAY ROSE DL. FRANCISCO

OIC-Department Manager III

Social Security System

Media Affairs Department

Quezon City, Philippines

Contact No.: (02) 924-7295/920-6401 local 5053

GENALOR DV. FISCHER

Information Officer IV

Department of Social

Welfare and Development

Social Marketing Service

Quezon City, Philippines

Contact No.: (02) 951-7440

Mobile No.: +63917-7215471