Education

June 2011 to April 2015 Bachelors Degree in Advertising and Public Relations at Polytechnic University of the Philippines

June 2007 to April 2011 Secondary Education at Bacoor National High School

Experience

July 2015 to May 2016 Telemarketing Executive at Directories Philippines Coporation

Job Description

1. Sell advertisement to potential advertisers in accordance with the policies, rules, and regulations of DPC.
2. Achieve the target sales set by DPC.
3. Attend to the needs of the advertisers and/or communicate the said needs with the appropriate personnel of DPC.
4. Plan an effective media placement of client’s advertisements.
5. Design creative proposals, present it to the client, and close a deal.

August 2016 to February 2018 Digital and Social Media Marketing Specialist at Ramesh Trading Corporation

Manages the Social Media sites of the Company Brands:
• Plan the social media contents every week.
• Layout and Design the contents varying for each social media sites of each brands.
• Conceptualize the copies for all posts and makes sure that the tone to be used for the different social media accounts are met.
• Make sure that the contents are scheduled properly for posting to meet right engagement to the target market.
• Engage to the market by making sure that they are replied or answered.
• Engage to the market by leveraging to the contents provided from bloggers, celebrities, and regular customers.
• Conceptualize marketing campaign for the new products being launched in social media.

Manages the Websites of the Company:
• Research on the company’s product stocks and make sure that the products are published in the website.
• Publish the products online along with its complete details which the target market might warrant on the website.
• Design the pages and contents to be published on the website.

Markets the Brands through Below-the-Line Advertising Activities:
• Review and approve the sponsorship of the brand to partners.
• Make sure that the media mileage for the brands are met.
• Assist and Spearhead events such as Media Camp, Joining of Expos, and Facebook Live.
• Reach out to known bloggers to make PR articles and posts about the brand and product.
• Reach out to Chefs and related organization to ask for contents for the brand and product.

Manages Merchandising Efforts:
• Designs and layouts merchandising materials, such as infographics, standees, and display strategies, to help boost the sales in the stores.

January 2018 to June 2018 Brand Manager at Ramesh Trading Corporation

Marketing Research & Strategy
– Conduct a marketing research in developing an Integrated Marketing Communications
– Conduct Market Check and Competitors for the brand
– Identify the target market of each brand.
– Monitor the promotional efforts of competitors.

Social Media Management
– Conceptualize weekly content posts for Masflex, Cascade, and other brands for posting
– Creation of Digital Artworks for social media posting
– Replying in comments and questions from page followers
– Conceptualization of Social Media Campaign and Preparation of Boosting Budget
– Research and study trends to adapt for the development of the contents

Website Development and Management
– Design and Develop the Brands’ Website
– Execute plans according to the approved direction
– Liaising with the supplier for the maintenance and support for the website
– Answer emails sent through the website

Online Store Management
– Design and Development of the Online Stores
– Create Graphical images for the development of the online store
– Suggest products to be sold online

Product Research and Marketing Support Management
– Conduct a product research with the supplier, users and the management team
– Collect and summarize the information needed for the creation of marketing collaterals such as packaging, infographics, banner, flyer, catalogue and etc.

Product Packaging Content and Design Conceptualization Management
– Support the Graphics Team by providing them the required contents for the packaging
– Provide the design direction for the packaging while still following the brand manual of the concerned brands.
– Do the initial proof-reading of the materials and advice the GA Team for the necessary revisions and corrections

Branding and Design Management
– Provide the direction of the brands handled, its design and uses.
– Pre-approved collaterals and direct designs to meet the required consistency of the materials.

Events Conceptualization, Execution and Management
– Planning and managing marketing events and evaluating their success.
– Event Documentation and Reporting
– Document the events to be covered with Photos and Videos.
– Create Report and Narrative of the event.
– Post the photos on social media and website along with the feature copy of the event.
– Make a summarized video of the event covered for social media and website posting.

Marketing Sponsorship and Partnership Building
– Establish good relationship with partners specifically food companies for strong brand tie-ups.
– Work with the company’s external contacts or supplier such as media, online media management, advertising and PR companies to ensure that campaigns are completed in a timely manner and that they are being carried out based on the contract.

Customer Service Management
– Make a prompt reply to all customer queries, comments, and complaints sent through the brand social media accounts, email address and text messages.
– Evaluate all customer complaints and send a report to the supplier of the affected products.
– Do the end-to-end support to the customer complaint – from replying, sending of replacement item/s, and sending the report to the supplier.

June 2018 to Present Sales & Marketing Officer at Star Click Marketing Corp.

Social Media Management
– Created and plan posts for the week. Final schedule will be forwarded to the graphics department for their help in the creation of online marketing materials.
– Wrote copies for the posts, content design, and other marketing materials.
– Replies to the comments and private chats on handled Facebook pages.

E-commerce Management
– Managing a number of Lazada stores to effectively drive sales and more traffic to meet expected sales and other expectation.

Brand Management
– Created several integrated marketing communication plans for brands like Romoss (power bank) Yi Cameras, and our company’s own store brand, the HelloTronics
– Plans include PR campaign, social media campaigns, search and display ad campaigns, event, live stream, and discount and special deals campaign in Lazada.

Digital Marketing
– Used Google Search Ads and Google Display Ads to effectively communicate my Romoss Launch campaign in the world wide web.
– Used effective SEO keywords for Google Ads to effectively reach our expected target market on the Google platform.
– Used Facebook Ads Manager in creating ads for several marketing campaigns.
– Created and used UTM links to keep track of the effectiveness of the Ads I made to run online.

PR Management
– Liaison with tech-inclined and travel-inclined bloggers and influencers to ask them in promoting the brands I am handling in the company.
– Negotiates and haggles to several individuals to make sure alloted budget (cash and product exdeal) and media mileages are met as per approved campaign.

Events Management
– Create and plan events for several marketing campaigns in the company. Some of which are, Romoss Product Launch, Hellotronics Store Opening, Trade Show Participations (World Travel Expo & World Bazaar Festival)

Hosting and Presentation
– Co-hosted an FB live to present Romoss Power Banks thru Lazada’s Facebook Page.
– Studied the product specifications, technicalities before the online presentation