As a media relations executive, Joanna is responsible not only in maintaining the relationship with media but also she is responsible for maintaining relationship with celebrities, big networks, and social media influencers.

She is responsible in pitching and seeding stories to various media outlets, and also seeking out interview opportunities to clients.

When it comes to influencer relationship management, Joanna is responsible in seeking, locking out influencers and coming up with influencer strategy to clients.

Accounts she is currently handling revolves around consumer-lifestyle accounts. These accounts are Maybelline, Honor Phone, Ocean Park Hong Kong, NBA Philippines, Unilever Food Solutions and Magnolia Ice Cream.

Accounts she handled were Tokyo Tokyo, Sony Playstation, Sony PH, Yellow Cab, Krispy Kreme, Zalora, Milo, AMA Online Education, Carrier, Adobomall, and UFC Manila