FERNANDO MA. O. CERDENIA
Licensed Mechanical Engineer (PRC #0033730)

E: [email protected], [email protected]
T: +63 2 478-1087 / M: +63 908 213-3583, 956 935-6983
Residence: B12 L41 Austria St., Mandarin Homes, GMA, Cavite, 4117
EMPLOYMENT HISTORY

Owner, Motofor Enterprises

Retail, Wholesale-Distribution of parts, accessories, riding gears, oils and lubricants, power tools and equipment.

Product/Tooling Design-Manufacturing-Fabrication of various automotive steel products.

Units Restoration, Design and Customization works.

Manager, Production – Engineering – (Managing Consultant) Se Young Precision (Nov 2016 – Aug 2017)

Manufacturing management, systems and product design, development and instituting. Improvement of quality management procedures, improvement activities.

Manager, Project Management Group – Rapid Forming Corp. (August 2015 – October 31 2016)

Specialization: Project planning, operations and management

Established Project Management Department: Set up operating systems, organization, operations, developmental plans, inter department synchronizations, departmental/project sites management.
Attained effective and efficient project execution, timely completion and profitability.
Executed QMR responsibilities for business process improvements and expansion plans.

Plant Manager, Mitsukoshi Motors Phils., Inc. (February – May 2015)

Specialization: Plant Management,[Managing Consultant Capacity] in systemizing, operation, production, developments.

Trained and developed OIC Plant Manager on management and operational needs. Enhanced operating systems and control.
Initiated approach for TQM systems infusion, production, inventory management and control activities.
Started plans for ISO step internal proceedings in preparation for ISO accreditation application.

Sales Manager [Managing Consultant Capacity], CPM Trading (September 2014 – February 2015)

Specialization: Sales, product development, systems design, establishment and execution.

Company take over, assisted GM in company operations. Analyzed clientele conditions; collectibles, strength, expanded plans for wholesale/retail of construction materials in the CALABARZON region.
Provided technical and operations support in the company’s systems/procedures re-establishment.

Enhanced sales/product expansion on project-based management with contractors’ project management activities.

Chief Engineer / TQM Consultant / Country Manager for Philippines, Triwin Motorcycles Company Ltd., Beibei, Chongqing, PR of China (March 2013 – November 2014)

Specialization : Engineering – Mechanical/Automotive
Industry : Automobile / Automotive Ancillary / Vehicle

Instituted management and quality systems, policy formulation.
Assigned as Chief Engineer for all product developments. Launched new models; implemented major and minor model changes on existing products.
Provided technical development programs for all product lines to increase product conformance to world standards.
Assigned as Country Manager to the Philippines to develop new clientele.

Plant / Production Manager, Blaze Motortech Corp. (July 2006 – January 2013)

Specialization : Manufacturing / Production Operations
Industry : Automobile / Automotive Ancillary / Vehicle

Set up company operations.
Ensured all government registration requirements: BOI, Customs, LTO, etc.
Plant set up and operations.
Established policies and procedures.
Product development and extensive technical collaboration with China-based suppliers.
Developed and established after-sales service tie-ups; dealer and service center development.
Overall plant management, control and attainment of required directions.
Responsible for plant/aftersales-service administration, revenue development, execution of basic TQM, Kaizen activities for manufacturing development programs.
Policies and procedures development for company and execution.

Plant Manager, Grace Park International, Inc. (February 2005 – July 2006)

Specialization: Manufacturing / Production Operations
Industry : Manufacturing / Operations

Assigned to the main plant, responsible for the production of furniture for US-based Pottery Barn (furniture products).
Managed overall plant operations.
Expanded operations by implementing process review.
Enhanced personnel skills that resulted in leaner-reduction in manning [<45%] and increased export output by 70~85%.
Conducted and implemented basic TQM philosophies to ensure continuity of operations.
Extensive product and process research to attain quality performance of foreign clientele, production efficiencies.
Initiated, institutionalized QMS procedures to augment company directions.

Production Manager, SK Industry, Inc. (March 2004 – September 2004)

Specialization: Manufacturing / Production Operations
Industry : Manufacturing / Operations

Partial establishment of integrated systems for production, inventory and quality control procedures.
Contributor in project management activities in the Company’s accreditation for ISO 9001:2000, 14001:1996, OHSAS 18001, which was successfully attained.
Initialized the re-establishment of engineering quality procedures; QCDM programs, Kaizen activities efficiency programs.
Effective management of overall production operations.

Production/Aftersales Manager (FT Consultant), SK Industry, Inc. (November 2003 – August 2004)

Formulated feasibility studies on the assembly, distribution and marketing of China-brand motorcycles in the Philippines.
Established total business plans, cost planning, operating structures of the company.
Established product development plans and programs.
Supervised technical, product launch procedures and standards, documentation, operating flows and systems, production, quality, inventory and distribution control, registration.
Aftersales – Service systems and networks; Service Center development, network development, management.
Spare parts planning, management and control.
Distribution and network development.

Vice President / Plant Manager, Jianshe Motorcycle Industries Phil. Corp. (July 2001 – October 2003)

Specialization: Corporate Strategy / Top Management

Established second plant at the Laguna International Industrial Park (LIIP).
Set up operating standards, manpower complement, equipment, cost structuring systems and procedures.
Increased production capacity.
Instituted quota system, incentive programs, multi-tasking/manpower complementation.
Increased production output, QCDM programs.
Set up product development system, design and specification control, inventory monitoring and control to improve product quality level at par with leading brands in the market.
Administered quality and productivity planning, and quality and specification flexibility, to address market demands.
Managed cost planning and structuring.

Honda Philippines, Inc. (1989 – 2001)

Purchasing and Materials Services Manager (2000 – 2001)
Decreased parts inventory levels by 40%.
Reduced damage / rejection parts system development near zero level.
Controlled QCDM on makers for stable production performance.
Managed 63 personnel in Purchasing and Logistics.
Engineering and Quality Control Group Manager (1999 – 2000)
Re-established engineering quality procedures.
Enhanced quality control structures and standards management.
Conducted tools and equipment development planning.
Established quality assurance contracts and procedures.
Engineering and Planning Manager (1989 – 1999)
Established cost structure for all manufacturing operations as basis for development of new parts and processes.
Established all operating standards; Revisions-MMC’s, new model launch.
Launched new models such as C-100’s, XLR-200, XRM and various major and minor model changes.

Planned, simulated and established the low-, medium- and long- term Future Operations
Growth [FOG] plans encompassing overall business plans and manufacturing concerns, that paved the way for the establishment of the new plant facility in Batangas.
Increased local parts content to 65%, local development of suppliers and parts; attainment of cost merit thereto.
Constructed/infused designs/new tooling, equipment and facilities for plant operational requirement.

Process Engineer, Pilipinas Nissan, Inc. (1987 – 1989)

Established parts and process standards of production lines.
Conducted time and motion studies for productivity analysis and manning.
In charge of load analysis and line balancing planning.
Provided technical supervision of the lines.

Project Engineer, Atlantic Gulf & Pacific Co., Ltd. (1985 – 1987)

Prepared master and individual work schedule of projects and budgets
Generated reports on manpower and equipment performance
Prepared periodic revenue / cost reports, forecasts, project billings
Planned, monitored projects’ logistics requirement
Project Mobilization, Construction, Demobilization
Provided technical supervision.

EDUCATION

BS Mechanical Engineering, Major in Manufacturing, After-Sales Service
University of Sto. Tomas (graduated 1985)

Units in Masters in Business Administration (1992 – 1993)
Ateneo de Manila, Makati City

Automotive Maintenance and Trouble Shooting ITC Graduate [1 yr Course]
Samson Technical School, Pasay City (1984)

Elementary, High School (1970 ~ 1979)
Paco Catholic School, Paco, Manila

TRAININGS

Honda Motors Management Seminar2 – HMCL (2001)
Honda Motors Management Seminar1 – HMCL (1993)
GenbaKaizens Seminars – Honda Motors Co., Ltd.[HMCL 1994]
QC tools / Quality Management Systems – HMCL
Basic Niponggo – HMCL(1990)
Head Quality Circle Programs – HMCL (1998)
Genba Kaizen Programs – HMCL(In-house continuous programs)
Systems Management Audit Programs – HMCL
Project Management Seminar (1987) – Atlantic Gulf & Pacific Co., Ltd.

PERSONAL DATA

Born 8 September 1961 (55 years old)
Married
Tax Identification No.: 104-417-995
SSS No.: 03-8766948-1

INTERESTS

Motorcycling, swimming, cycling, weight lifting, computers
MS Office, Autocad

REFERENCES

Angel P. Sio, Manufacturing Director, Rapid Forming Corp., (0919) 424-1915
Ager B. Kiocho, Former colleague – Honda Philippines Inc. / Blaze Motortech Corp., (0917) 862-7819

I am a seasoned manufacturing, businessman, honed with various facets of manufacturing, business design and development, technical matters from automotive, furniture, product development and other ancillaries. I should be more than equipped to manage business operations with my aforementioned edge.