ANUFORO.E. JUSTIN

3 CHRIS IGWE STREET TRANSEKULU NEW GRA ENUGU

PHONE – 08065680210

Email – [email protected]

Date of Birth – May 10, 1976

State of Origin – Imo State

Marital Status – Married

Place of Birth – Lagos

Religion – Christianity

Summary

Ø  Demonstrated admirable insight and good judgment.

Ø  Strong analytical sense and highly motivated to achieve set goals.

Ø  Skilled at learning new concepts and procedures quickly

Ø  Enthusiastic and committed to optimal customer service delivery.

Objective

A bilingual professional of immense career qualities resolute to consolidate human resource capacity for professional practice and development through sustainable operational activities: utilizing exceptional communication and presentation skills, field experience and IT skills to objectively stimulate a demand-driven output with underlying demonstration of disciplined hard work.

Profile

An accomplished and agile Market Strategy Executive with proven experience in identifying, analyzing and exploiting market opportunities within various organizational structures. A results-driven business partner and team builder with demonstrated, repeated success in developing successful teams and organizations. Proven team player with outstanding relationship building skills, strong communication abilities and exceptional emotional intelligence that excels in matrix and hierarchical structures with a flair for solid Competition Intelligence Gathering.

Philosophy

There’s only one real boss – The Customer. He can fire everyone from the Chairman down to the last man by simply walking away and spending his money elsewhere.

People Skills

I am a great team player and can communicate at the highest level

Good negotiation skills

Excellent leadership qualities

Excellent interpersonal and team building skill

EDUCATION

HND Marketing – Federal Polytechnic Nekede Owerri Imo State. – 2003

Courses Attended

¨     Team Building, Communication and Interpersonal Skill,

¨     Customer Relationship Management

¨     Marketing Excellence Series {MXS}

¨     ABC Training

¨     POSITIVE Training

PROFESSIONAL EXPERIENCE

Key Account/Channels  Development   Executive

To date South East Region (Enugu)

Built/ increase share of Shelf , grow the Global Drive Brands and to delivering on trial, awareness and stimulating organic growth in line with strategy for the brands.
Build and maintain excellent relations with outlet owner/managers in the area, in order to become benchmark supplier within the category.
Attain visible distribution of a strategic product assortment and general POS Management Monitor contract compliance through quarterly reviews especially for non-compliant customers
Re-enforce benefits of adhering to Trade Loyalty Programs
Make monthly presentations at Cycle briefing meetings showing updates of progress against strategy
Make periodic presentations at Trade forums to share Market & Consumer Insights gathered from the monthly Retail audit and other marketing research conducted
Monitor that International Marketing Standards (IMS) are being adhered to by stakeholders.
Responsible for the management of all activation teams in the Area.
Responsible for the Brand Building and awareness across the Area
Responsible for the Sales of NPI’s across the 3 states in the Area (Enugu, Anambra and Ebonyi) by closingly interacting with a cross section of stakeholders.
Introduced and expanded tobacco category into wine shops which previously do not handle tobacco thus increasing numeric and weighted distribution for own brands which resulted in increased visibility, availability, reduced OOS and above all a resultant 25% contribution to total HoReCa sales from the wine shops alone.
Developed retail clusters in high traffic areas most especially around superior quality outlets thus reclaiming the sales volumes lost in the superior quality outlets due to pricing.( This alone increased channel sales volume by 71% vs. previous year)
Expanded HoReCa coverage to other important semi-urban area where competition had a strong hold thus gaining back 5% market share from competition.
Expanded HoReCa business into local gin spots “Paraga joint’’ previously neglected channel. This channel contributes 15% to total HoReCa sales volume.
Achieved Net Turnover of Over 70million via Direct Sales from Dss Operations.
Reduce Total Debt Portfolio of Area KA by 7% Venus SPLY.
Championed the implementation and flawless execution of the RC Activity without any downtime recorded.
Exceeded H1 Key Account Target by 16% Vs SPLY.
Executed and Championed the 121 Agent advocacy Programs whish resulted into 20% consumers awareness of NPI’s and 100% Target achievement for KA
Supported the Wholesale Executive in Qtr1 and Qtr 2 2019 to achieve a net turnover of over 1.5bn total Brand Portfolio for Enugu Area Wholesales.
Responsible for all Competition ,market and channel Activity Reports in the Area.
Channel Development Representative /RTM Manager

Key Roles and Functionalities

• Effectively managed over 20  Key distributors sales team using measurable sales metrics in  Makurdi , Uyo, Delta  and Enugu territories.
• Develop fixed route to market to ensure effective distribution for BAT brands which led to effective call rate by distribution rep and an increase in drop size from 3rolls to 5rolls based on the RTM model
• Effectively manage 6 brands in Abakaliki which led to an increase in direct sales contribution to total territory volume by 12% in 2014 against 9% in 2015.
• Effectively introduced London brand into Abakaliki with total acceptance by consumers and trade through effective consumer sampling and merchandising of retail outlets thereby enhancing acceptability and brand visibility.

•        Carryout specific merchandising strategy for various brands through placement at strategic points.

•         Developed and deploy display unit within a cluster of NQ outlets displaying own products and thereby increasing demand and share of handling and share of shelf for own brand.

•         Liaise with relevant government agencies to ensure smooth business operation for BAT.

•         Field Training of BAT new hire to the region which enhanced speed to market for new hire and equally developing self.

•        Make monthly presentations at Cycle briefing meetings showing updates of progress against strategy

•        Make periodic presentations at Trade forums to share Market & Consumer Insights gathered from the monthly Retail audit and other marketing research conducted.

•        Monitor that International Marketing Standards (IMS) and TCA requirements are being adhered to.

•        Reduce incidence of OOS in strategic key accounts from 10% to 0.4% by developing and deploying daily sales tracker and inventory monitor and improving the order taking Mechanism which resulted in 15% growth in sales volume and 18% growth in value compared to PP

•        Deployed and managed of Key Account Loyalty Program (KTLP) with a resultant 48% growth in sales volume. This also encouraged full product listing and RRP compliance which were part of the KPI’s

•        Recruit, manage, train, and deploy brand ambassadors/merchandisers in strategic key accounts for increased brand visibility and WoM buzz that encouraged trial and off take with a positive impact on sales.

•        Exceeded marketing and sales objectives by 30% by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans, implementing quality and customer-service standards.

•        Created unique marketing materials specific to the End market to increase brand awareness, drive daily Trial, and secure and lock down events.

•        Led HQ outlet contract negotiations for 2015-2019, and provided financial, strategic and process leadership for Key HoReCa Outlets thus raising the Bar for competition Entrance.

TRADE MARKETING EXECUTIVE (Benue)

BRITISH AMERICAN TOBACOO NIGERIA (2010 TO 2015

•        Negotiate retail touch points based on communication strategy following guidelines set by TM&D communications Manager.

•        Maintain ongoing relationships with HoReCa outlets in my territory

•        Recce for new HoReCa outlets (SQ, NQ)

•        Responsible for the organization of retail trades forum in my territory

•        Wholly responsible for the management of key accounts in my territory

•        Driving all sales, marketing and business development functions including new product rollout.

•         Provide effective customer services to all ranges of customer through customer relationship selling, thereby creating result for customer, company and self.

•        Engaging with relevant external partners thereby increasing the distributors’ base to produce continuous quality pipeline and reseller.

•         Checking and monitoring the activities of competition in my Area and passing necessary market intelligence to the management.

•        Managing and training distributors’ sales team for effective redistribution of company products.

•        Participated in the implementation of the RTM scheme.

SALES SUPERVISOR

NIGERIAN FOUNDRIES LIMITED (2009 TO 2010)

•        Report to the Marketing Manager on all matters relating to the Sales/Marketing Department

•        Authorized to receive enquiries, Local Purchase Orders and payments from customers

•        Authorized to raise Job Costing Packages, Sales Quotations, Acceptance of Order and Sales Orders to Production, and Invoices

•        Responsible for active liaison between the production and customer with the aim of effecting trouble free customer service.

•        Liaison between construction company and design department on projects on renewable energy sources and aluminum road lighter

SALES REPRESENTATIVE (SOKOTO/BRINI KEBBI, ABEOKUTA, AKURE BRANCH) (2004 to 2009)

West African Tobacco Distribution Company

¨       Responsible for the implementation of sale strategic

¨       Ensuring achievement of sales targets

¨     Discovery of new Markets

¨     Reporting to the marketing supervisor on the status of brands in the market

¨     Responsible for the successful launch of a new product (GOLD BOND)

¨      Ensuring clear visibility of our POSM at all sales points

¨       Monitoring of competitors activities and reporting on them

¨        Maintaining zero level of bad debts

MARKETING OFFICER

Sokoto Tobacco Distribution Company (NYSC)

¨     Performed general clerical duties

¨     Execution of sales promotion campaign strategies

¨     Responsible for customer service

¨     Prepared/Reconciled monthly sales book

Hobbies.

¨     Football, Basketball, Reading, Traveling and Dog lover

Language Profile.

¨     Igbo, Yoruba, Hausa

Referees.

¨     Available on request.