Brian Anand Soans

PROFESSIONAL SYNOPSIS

Executive strategist adept at designing and launching powerful marketing & operational plans cross borders.
Track record includes leading strategic Operational and Marketing initiatives to catapult per annum revenue, penetrate new markets, and capture opportunities to accelerate expansion, increase revenues and improve profit contributions.
Experienced in the UK, US, APAC and EMEA Markets with key communication skills that close and tamp up deals. Grew headcount of a multi-domain BPO start-up from 0 to 250 in 12 months and to 500 with strategic alliances over 2 years.
Managed Marketing for a Cryptocurrency and Blockchain Decentralized Exchange that raised about US$ 29 Million.

CORE COMPETENCIES

Digital Marketing Strategies Social Media, Messaging & Vlogs Soft Skills & Language Training, Content Management & Blogs Public Relations & Branding, IT & ITeS Migrations & Operations, Hospitality

INDUSTRIES

PROFESSIONAL EXPERIENCE

Company: COFFEE CUP VENTURES

From: Dec 18, 2015 To: Date
Job Title: Chief Operating Officer
Location: Bangalore & Cochin, India
Industry: Marketing, Digital Strategy, Content, Branding, Blogging and Vlogs KEY AREAS: IT, FMCG, Auto, Food, Cryptocurrency, Blockchain, Education & Events

Role:

Serve as a key member of the executive team of Group Companies, which sets the company’s strategic direction in the areas of Marketing Strategy, Digital Marketing, Branding, PR and Communications and Activations for 3rd party clients.
Use platforms like Reddit, Medium, Vlogs and sites like Telegram, WeChat, Line and Discord for non-conventional industries like Blockchain and Cryptocurrency.
Managed Marketing for a Cryptocurrency and Blockchain Decentralized Exchange
that raised about US$ 29 Million.
Oversee the Content Marketing Calendar/ Content Relevance for a mix of pertinent
Social Media Marketing material across continents. Also managing a relevant mix of technical and creative writers Nationally and Internationally.
Involved in the Initial setting up of the Marketing Department for a Start up and new Industry including PR Strategy,.
Whitepapers, Blogs, Vlogs & Infographic marketing.
Use blogging platforms across markets in Russia, Korea, China, Vietnam, Nigeria and Turkey across the Cryptocurrency and Blockchain Markets.
Serve as a key member of the executive team of Group Companies set up mainly EduForth (in Overseas Education), Wedding Banns (in the Destination wedding space) and The Crafter’s HUB (promoting handcraft).
Look at various business opportunities in promoting a very different space with different audiences.

Company: AOM EVENT CONSULTANCY (P) LTD

From: Dec 01, 2008 To: Dec 15, 2015
Job Title: Chief Operating Officer
Location: Bangalore, India
Industry: Market Research, Execution, ATL / BTL, Corporate Event Execution KEY AREAS: FMCG, Auto, Food, Motorsports, Tobacco

Role:

Set up 5 branches in the country – Chennai, Hyderabad, Kolkata, Pune and Bangalore. Bangalore was the Head Office and focal point of operations.
Spearhead business development initiatives and reached a turnover of 8 crores.
Forayed into Motor Sports by introducing the INAC (Indian National Autocross Championship 2012)
Worked closely with companies like ITC, HP, Samsung, TATA Motors and many more for implementation of marketing concepts and execution across varied markets.
Model management across India and from abroad to feature in events across India.

Company: WALCHAND DALE CARNEGIE FINISHING SCHOOL

From: September 13, 2007 To: November 14, 2008
Job Title: Talent Trainer
Location: Bangalore, India
Industry: Training and Development, Soft Skills / Skill Enhancement

Role:

Accredited by Trainers from the United States to be a certified Dale Carnegie Trainer in the modules suggested by them.
Trained in the Dale Carnegie approach to enhancing a person’s self-confidence and to move to higher levels of personal and job satisfaction and performance.
Modules that were used are Sales Advantage for Professionals, High Impact Presentations and Generation Next (for teenagers and college students).
Was trained by PerformanSe of France on Psychometric Evaluations (both cognitive and behavioral) and interpretation of assessment reports of individuals.

Company: PERRY JOHNSON (MICHIGAN, USA)

From: June 20, 2005 To: February 28, 2007
Job Title: Director of India Operations
Location: Bangalore, India
Industry: BPO & KPO, IT, CDM , Mortgage Sales & ISO

Role:

Implemented systems, policies and procedures for controlling the operations of the company from start.
BPO Services were for Mortgage Sales, Renewable Energy Initiatives, ISO Certifications, CDM (Clean Development Mechanism), Medical Billing, Coding and Software Programming Areas.
Grew the Annual turnover of the company from ground zero to Rs. 70 Million
Planned and executed comprehensive business development strategies aimed at increasing market share, growth and profit.

Company: HSBC – EDPI

From: March 26, 2001 To: October 23, 2004
Job Title: Assistant Manager Operations
Location: Hyderabad / Bangalore, India
Industry: Banking-BPO,KPOinBankingMigrations

Role:

Responsible for team productivity & performance against contractual service levels and the operational excellence model across Service Centers internationally.
Involved in more than 15 projects over 4 years. These were a mix of processes from Data to critical Call Center negotiations with defaulters.
Accredited as a Fraud and Money Laundering expert.
Liaison with the Tech Team to move projects from the OS to the NT browser version for HSBC Plc, UK.
Resolved & escalated enquiries and complaints, taking responsibility and action required where necessary.
Managed the MI and Resource Planning for a project that had 4 teams across borders.

Company: GULF CONSUMER CORPORATION

From: March 15, 1997 To: Feb 10, 2001
Job Title: Branch Manager
Location: Dubai, UAE
Industry: Restaurant & Fast Food Franchised Operations

Role:

Full responsibility for the commercial management of the 4 FastFoods – including strategic & tactical planning, financial, marketing, business development, human resources and administration management, operations, customer service, quality control management, and P & L performance functions.
Fast Foods were 2 Japanese, 1 Italian and 1 Mexican Speciality Outlet located at different locations in the UAE.
Planned and executed comprehensive marketing strategies to successfully ignite growth and profits in a very aggressive commercial market.
Managed staffing of 8 Nationalities and a headcount of 40.

Company: THE TAJ GROUP OF HOTELS

From: June 08, 1994 To: February 21, 1997
Job Title: Hotel Operations Management Trainee Location: Chennai, India
Industry: Hotels, Resorts & Flight Catering Operations

Role:

Control of operations of the various Food and Beverage Outlets at the Hotel.
Planning Food Festivals at regular intervals for the Restaurant.
Managing various International Groups and Celebrity party requirements.
Managing Staff and Rosters as per requirements.
Staff Training and Cross Training for optimum utilization of the resource.
Management of specialized niche Outdoor catering requirements.

ACADEMIC QUALIFICATIONS

Bachelor of Hotel Management (BHM) – Christ College, Bangalore INDA | Digital Marketing Certified Associate (DMCA)

TECHNICAL, ASSOCIATIONS AND TRAINING SKILLS

Consultant to KFDC (Karnataka Fisheries Development Corporation),
Listed as one of the Trainers on The Talent Spirit, Geneva – Switzerland
Short Project at Pu’er, China with the Coffee Growers in the region.

PERSONAL DETAILS

Brian Anand Soans | Email: [email protected]
Countries Travelled: UK, Switzerland, France, Thailand, China, South Africa, UAE, Qatar and Bahrain

Languages known: English, Hindi, Tamil, Telugu, Malayalam, Tulu, Kannada, French (Basic)

COMMUNICATE & SOCIAL MEDIA

Brian Anand Soans Growth Hacker and Operations Leader