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Sylvia MARKETING & COMMUNICATIONS SPECIALIST

Zimbabwe

 

PROFILE A highly driven and innovative Marketing Executive and Ecommerce Graduate who has acquired vast experience in delivering key marketing, designing and customer care duties. An individual with technical competence who is adept at building and managing key relationships with key stakeholders, utilizing excellent communication skills to bridge the gap between the technical and business arenas. Areas of expertise include; digital marketing, graphic designing, customer care. A self-motivated and hardworking professional looking forward to grow his expertise in a technology, marketing and customer care role.

KEY SKILLS AND EXPERTISE
● Digital Marketing: Facebook, Twitter, LinkedIn, Youtube ● Excellent communication skills (verbal & written) Instagram ● Coaching, training and development ● Website Designing and Engineering ● Complex problem solving ● Graphic Designing (Adobe Photoshop, Paint.net) ● Analytical and forward thinking ● Customer Relationship Management ● Good time management ● Company Rebranding ● Good team player ● Managing Campaigns ● Innovative ● IT and programming skills ● Microsoft Office: Outlook, PowerPoint, Word, Excel ● Google Analytics ● Presentation skills ● WordPress ● Business to Business Marketing ● Social media Content Strategy ● Web content writing PROFESSIONAL EXPERIENCE Role: Marketing Executive
Company Name: Frolgate Technology Group
Dates Employed: Mar 2019 – Present
Key Duties
• Generating sales leads
• Produce and manage the Groups Digital marketing strategy
• Manage corporate reputation
• Market analysis that help the business make decisions
• Manage client communication
• Arrange client workshops and events to achieve brand and product awareness
• Support business development and sales
• Identify potential opportunities
• Manage the brand
• Spearhead software renewal initiatives
• Actively engage, cultivate and manage vendor relationships and effectively communicate all opportunities to the sales team (Cisco, VMware, Veeam, HP, HPE, IBM, Oracle, Dell, Genesys, NetApp, Lenovo)
• Research on current industry trends and formulating strategy for adoption in line with the company’s vision •
Updating company’s website • Seeking new marketing ideas, service improvements and enhancing client relations
• Communicate and coordinate with internal departments
• Provide feedback on the efficiency of the customer service process
• Direct requests and unresolved issues to the designated resource
• Rebranding activities
• Graphic Designer
• Market Sensing
• Bulk Emailing
• Spearheading Internal Marketing and Relationship marketing

Role: Marketing Executive
Company Name: Rubiem Solutions
Dates Employed: November 2018 – March 2019
Key Duties
• Identifying and developing strategies per target market
• Aligning segments to overall strategy
• Aligning segments to products and services
• Aligning segments to sales and profit
• Setting and achieving targets for engagement
• Daily, weekly and monthly content plan and execution
• Social Media Content Generation – Caption/pictures, Videos, Audios, Write-ups

Role: Business Development/ Software Development Intern
Company Name: Afrosoft Holdings Pvt Ltd
Dates Employes: August 2016- August 2017
Key Duties
• Writing of minutes in meetings
• Product and services re-branding
• Join project teams as may be necessary
• Identifying gaps and innovative idea generation for products
• Responding promptly and professionally to reports
• Engage in sales and marketing related activities
• Develop and update product proposals and product write-ups
• Identify and engage prospective clients
• Identify areas of improvement in company products and services
• Creating weekly reports on sales and marketing activities
• Digital marketing
• Website redesigning
• Querying and Reporting product sales using MSSQL Server 2012 Database
QUALIFICATIONS, PROFESSIONAL TRAINING AND AFFILIATIONS Academic Qualifications
Bachelor of Technology Honors Degree in Electronic Commerce
Degree Class: Upper Second Class
Awards • Awarded the Harare Institute of Technology Book Prize for the Best Graduating student in Technopreneurship Honor date: Nov 2018
Honor issuer: Harare Institute of Technology

• Awarded the ZIMSWITCH Prize for the Best Graduating student in E-Payments Honor date: Nov 2018
Honor issuer: ZIMSWITCH

Professional Qualifications: • Automation at work for partners Genesys : Issued Jun 2019

• VMWARE VOP-SE (Subscriptions Expert 2019) VMware: Issued May 2019

• Digital Sales for Partners Genesys: Issued Jun 2019

• Become your customers’ security advisor Cisco: Issued May 2019

• FUNDAMENTALS OF DIGITAL MARKETING with Google Digital Garage: Issued November 2019
• Business Area Alignment in campaign selection- Cisco • New Paradigm from Marketing plans to campaign works- Cisco • Omnichannel Marketing- Cisco • Currently doing Content Marketing Course with Hubspot

ADDITIONAL INFORMATION Interests: Reading, Travelling, Technology, Photography, Cooking, Volleyball
IT Proficiency: Windows, C#, Microsoft PowerPoint, Visual Basics, PHP, Adobe Photoshop, Content Management Systemes
Licence: Clean Class 4 Drivers License
Date of Birth: 02-08-1994
Gender: Female

REFERENCES AVAILABLE UPON REQUEST