Khurram Shahzad

Date of Birth: 12-12-1985

Address: Karachi – Pakistan

Mobile No:  +923212116997

Email: [email protected]

Profile:

Sales and Marketing professional with +14 years of experience in Trade Marketing, Brand management and Sales. Managing the team, led initiatives/projects working with multi-functional teams across geographical business units exceeding targets on many occasions with senior management recognition. Key strengths endorsed by ‘End to End ownership’ and ‘Operating with Discipline’ i.e. on time with ROI mindset

Experience:

Jan 2018 to date                  Assistant – Trade Category Manager

Ismail Industries Limited

Key Skills: Trade Marketing

Oct 2013 – Jan 2018                Assistant – Market Strategy & Planner

(4 Years 2 months)                 Procter & Gamble Pakistan

Key Skills: Sales & Marketing

Nov 2011 – Apr 2013              Team Leader – Trade Marketing

(1 Year 6 months)                   British American Tobacco Group

Key Skills: Distribution Handling, Sales and Business Development

Jan 2010 – Oct 2011                Communication Coordinator

(1 Year 10 months)                 British American Tobacco Group

Key Skills: BTL Activation, Consumer Engagement, Brand Promotions

July 2006 – Dec 2009              Assistant Coordinator – Sales & Distribution

(3 Year 6 months)                   Fluid System International (Pvt) Ltd

Key Skills: Sales Operations, Distribution & Procurement

Achievements

·         Best performance certificate rewarded by CEO and GM sales at IIL (FY1718)

·         Received Best Contribution Certificate from P&G for Passion, dedication, agility and services provided during financial year (FY1516)

·         Received Best Initiative Holistic Execution Award from P&G hair care shampoo brand project (FY1314)

·         Appreciation letter rewarded by British American Tobacco Group on excellent performance in sales & trade marketing (FY1213)

·         Appreciation letter rewarded by British American Tobacco Group on best performance in BTL activities (FY1011)

·         Appreciation letter rewarded by Fluid System International (Private) Limited by Managing Director on best performance (FY0809)

Projects

·         At P&G, designed and deployed Trade Channel strategies, customer Incentives, visibility programs including innovative category solutions

·         At P&G, successfully driven the project for Hair care promotions and execution of ‘Head & Shoulder and Pantene’ shampoo across all channels

·         At BAT, HORECA channels had been developed in ‘Karachi’ Metro city for BAT premium brands

Education – Masters (16 Years)

MBA – Marketing (CGPA 3.3) – Sep 2013

B. Com – (Second Division) – Dec 2009

ECA (IQAS) – BBA (Marketing)

Valid till Oct-2024

Professional Skills & Expertise

Professionally work experiences in:

·         Sales

·         Trade Marketing

·         Trade Analysis

·         Brand Management

·         Product Supply & Demand Planning

·         Sales Promotions & Executions

·         Project Management

·         CRM

·

·         Advance and excellent Microsoft Office skills with hand on experience:

·         MS Excel

·         MS Word

·         MS PowerPoint

Conceptual and working knowledge:

·         SAP

·         Oracle V.12.1.1

Trainings

·         QA/QI training session attended at (P&G)

·         Team work & Leadership attended at (BAT)

Languages

English and Urdu

(Read, Write and Speak comfortably)

IELTS (Test Date 18-Jan-2020):

Listening: 6.0