Business Development Manager
11FTC Enterprises Inc. – Quezon City January 2019 to Present

•  Conceptualize, Create and manage the entire marketing progression; sourcing products that brings brand to life.

• Advertising & Promotions

•  Collateral’s/In-Store POS Materials

•  Effective marketing, sales and other promotional initiatives.

•  Negotiated and closed long-term agreements with new clients in assigned territory. – Created reports and sales pitch detailing business development activities.

Regional Sales Manager
IDEAL MACARONI & SPAGHETTI FACTORY INC. – Malabon
February 2018 to December 2018 FMCG – Modern Trade Account

•  Formulation of annual sales projections and sales budget for the enre group.

•  Cascade these to the team, and manage for the optimum performance of the entire team towards hing set objectives.

• Achievement of sales volume as well as distribution targets, ensuring the organic growth of existing business while also driving for the development of new accounts or national key accounts.

•  Delivering profitability targets by ensuring the cost effectiveness of his team’s sales activities and programs.

•  Developing sales targets for the group by designing sound account management policies, sales force incentive programs, strategic sales plans, and effective methods of monitoring and control.

•  Submission to Top Management of sales performance monitoring reports that document the plan, periodic evaluation

results and recommendations for plan calibration or best practices adoption.

•  Selecting, training, motivating and leading the sales force towards the full realization of group objectives, as well as of the individual potentials of each team members.

Sales Director
HAIER ELECTRICAL APPLIANCES PHILIPPINES INC – Pasig
June 2017 to February 2018

•  Sells products by implementing national sales plans.

•  Supervises Team – Determines annual unit and gross-profit plans by implementing marketing strategies, analyzing trends and results.

•  Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories and projecting expected sales volumes and profit for existing and new products.

Implements national sales programs by developing field sales action plans. Maintains sales volume by tracking changing trends, economic indicators, competitors and supply and demand.

•  Contributes to team effort by accomplishing related results.

Business Development Manager
11FTC Enterprises – Quezon City July 2012 to June 2017

•  Conceptualize, Create and manage the entire marketing progression; sourcing products that brings brand to life.

• Advertising & Promotions

•  Collateral’s/In-Store POS Materials

•  Effective marketing, sales and other promotional initiatives.

•  Negotiated and closed long-term agreements with new clients in assigned territory. – Created reports and sales pitch detailing business development activities.

Sales & Operations Manager
Daily Doughnuts Corporation Inc. – North Luzon April 2011 to July 2012

Area Coverage: Baguio City, La Union & Pangasinan

•  Lead the Operations & provide overall direction with the goal of maximizing sales & achieving profit targets of all Store Branch.

•  Responsible for Managing and Controlling OPEX & Review PNL, Ensure 85% of Store Visits Regional.

•  Ensure effective inventory and warehouse management and stock distribution.

•  Review and analyze stock and sales reports of Managers.

•  Ensure all stores are in compliance with store operating and customer service standards.

•  Ensure all stores portray the company image in all aspects of personal presentation and adheres to company.

•  Ensures all stores sales, promotions are planned and executed effectively and efficiently.

•  Ensure standards for all Retail, Marketing, Visual Merchandising, training and other store related activities.

•  Manage/Supervise Area and Branch Managers.

•  Provide coaching and feedback to Managers to assess performance & Build Talent pool for Higher Operations Roles.

•  Review area of Operations to identify Problem and Opportunities for Improvements.

•  Suggest improvements based on benchmark practices and share best practices with peers.

Sales Manager
Sawasdee – Quezon City February 2007 to March 2011

Regional Account: SM Supermarket, SM Hypermarket, SAVE MORE & WATSON & HOME WORLD

•  Develop Sales Plans and budgets to achieve or exceed the annual sales objectives for the Regional Account.

•  Conduct regular Trade visits to check route coverage, competitor activity and continuously search.

•  New Opportunities in order to increase sales per Region.

•  Provide distributors and customers in the region with information about new or improved SKUs.

•  Develop and maintain an efficient distribution network, ensure the comprehensive availability of company.

•  Establish and ensure that all sales administration procedures relating are properly implemented.

•  Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and Promotions is available in the region in order to provide brand visibility and promote sales in the region.

•  Develop the necessary Regional Sales Management organization structure and ensure the right Caliber of staffing and appropriate training to meet all job requirements.

•  Team Player so that staff are well motivated and Engaged, stay and contribute effectively to the Organization

•  Ensure Sell-IN and Sell-OUT are achieve

Store Manager
Robinsons Handyman Inc – Central Luzon September 2003 to February 2007

•  Plans and directs the day-to-day operations of the store.

•  Develop strategies to improve customer service.

•  Drive store sales, increase profitability, create store policies and marketing programs that will increase sales and grow the existing customer base.

•  Maintain high store standards and conditions and foster a positive environment.

•  Ensure customer needs are met, complaints are resolved and service is quick and efficient.

•  Ensure all products and displays are merchandised effectively to maximize sales and profitability.

•  Forecast staffing needs and develop a recruiting strategy to provide optimal staffing in all areas

•  Determine Sales vs. EBIT

•  Field – Opening Corporate Accounts

•  Boosting of Sales, Manpower monitoring, Suppliers Coordination

Store Selling Supervisor
Super Value Inc. SM Supermarket – Baguio July 2002 to August 2003

•  Ensure that Target contribution achieve.

•  Orientation & Training to newly hired employees

•  Monitoring of sales report, Justify presentation needed For branch meeting

•  Implement & audit the standard policy of stores & percentage contribution to the total sales.

•  Responsible in, overseeing a range of staff within a retail organization.

Responsible for the successful day-to-day running of the retail outlet, organizing staff schedules, delegating duties and