Anthony Deleon

Editor & Social Media Strategist

CommuniGate Middle East

Anthony Deleon is a Communications Specialist and Social Media Strategist with more than 20 years of experience across various industry verticals–including Free Trade zones, IT, Social Media, Brand Handling and Asian governance.

At present, he serves as Senior Editor for CommuniGate Middle East and handles Public Relations responsibilities for a client base coming from the government, various industry verticals and specialized segments of the Middle East region and beyond.
CAREER BACKGROUND

Senior Editor

CommuniGate Middle East

November 2008 – April 2020

In charge of the development, creation and execution of all editorial content requirements presented by the company’s wide range of clients. Tasks involve drafting of Press Releases, Feature Articles, Q and A’s, Newsletter content, Brochures, Catalogues, Webpage content, Ad Copy, Social Media posts and Speeches. I have worked with a long list of clients, which includes leading brands in IT, Travel and Tourism, Banking and Finance, Oil and Gas, Maritime, Government, Aviation, Construction and Real Estate to name a few.

I also handle the development of social media content for these clients–preparing content that is aimed towards increasing more awareness of their brands and helping them reach out to a wider audience.

Senior Communications Executive

Media One Group

June 2007 – June 2008

Assigned to head different key departments and project undertakings of the company, which has different endeavors in the logistics and tourism sector of the UAE. Responsibilities with the company are listed as follows;

·         Senior Communications/PR Executive

Middle East Logistics Awards (MELA) & the MELA Winners’ Alliance

·         Associate Manager

MELA Winners’ Alliance

·         Senior Journalist

MELA Winners’ Catalogue

·         Editor

Business Extra-The official publication of the Int’l Chamber of Commerce-UAE (ICC-UAE)

·         Editor

DTCM Enterprise (DTCM’s Bi monthly Journal) and the DTCM Weekly E-newsletter

·         Deputy Editor

Cargo Village News

·         Senior Copywriter

Destiny Advertising

Senior Communications Executive

Ensky Advertising and PR

April 2007 – June 2007

Served as key liaison between the company and its RAKIA-based clients—providing all editorial requirements that ranged from Press Releases to Brochure Content.

Media and Public Relations Specialist

Subic Bay Metropolitan Authority

December 1996 – March 2007

Acted as a direct liaison, connecting the Authority to members of the Trimedia. Responsible for the formulation of Press Releases, Video Releases and Photo Releases that are syndicated to different media points, both internationally and locally. Also extends Media relations work and Public relations duties for the Chairman, which would include handling and overseeing the execution of scheduled media interviews and facilitating its release in the market. Scope of work also included speech writing and preparation of special power point presentations for the Chairman in special trips abroad.

Instructor and Mass Communications Department Head

Mondriaan Aura Colleges

June 1999 – October 2001

Headed the school’s Mass Communications department and acted as special advisor to its key related organizations. Lectured and handled the subjects of Communication Ethics and Logic, Film, Advertising techniques and Principles and Basic writing for tri-media.

Media Accreditation and Relations Officer

Asia Pacific Economic Cooperation

June 1996 – December 1996

Acted as special consultant and liaison commissioned by the APEC Secretariat in Singapore to oversee accreditation policies and guidelines for the Economic leader’s meeting held in the Philippines in late 1996. Duties included special screening and review of applying media entities that would be covering the event and the setting up of the two Media Press Centers in Subic Bay for the duration of the event. Other side duties included the composition of press releases and its syndication, and lectures given to schools and NGO’s explaining the importance of the event.

GMA-7 News

Stringer and Correspondent

August 2006 – March 2007

Inq7.net (Web Based News Server of the Phil. Daily Inquirer)

Correspondent

July 2005 0 March 2007

The Philippine Times

Correspondent

December 2004-April 2005

The Manila Times

Correspondent

October 2003-December 2004

Subic Bay Broadcasting Corporation

Radio Presenter – DWGO 88.3

June 1996 – September 1996

ACI Manila

Radio Presenter – Monster Radio RX 93.1

March 1992 – June 1996
EDUCATION

AB Mass Communications (Undergraduate)

Far Eastern University

(With additional units from De La Salle University)

Field of Study: Film/Advertising/Media

Major   : Advertising & Broadcasting

CGPA   : 95/100

(With additional units in) AB Sociology

Ramon Magsaysay Technical University

Field of Study : Social Sciences

CGPA   : 95/100

(With certified trainings in)

Web Design & Conceptualization / A+ Certified Professional

AMA College, Olongapo City

May 2002

Intelligence & Security

Special Intelligence Training School

Intelligence Services, Armed Forces of the Philippines

November 2006

Stand-up comedy / Humorous Speaking

Dubomedy

Class of 2015

Skill                                                     Years                           Proficiency

Public Relations                                    20                                Advanced

Media Event Planning and Handling       20                                Advanced

Ad Copywriting & Conceptualization       20                                 Advanced

Computer & I.T. Literate                         20                                Advanced

Applied Communications Research        20                                Advanced

Social Media                                         12                                Advanced

PERSONAL PARTICULARS

Date of Birth      :           February 8, 1975

Nationality         :           Filipino

Marital Status    :           Married