Aileen Kristina M. Bernardo

Unit 16G Tower 3 Morgan Residences Florence Way St. Mckinley Hills Taguig City

(+63917)8511542 | [email protected]

I am a very skilled Marketing professional who has strategically brought values of excellence and holistic marketing through high standards of product development, campaign communication and retail trade execution. My passion and commitment to my profession allowed me to rose from the ranks and successfully assume various managerial roles in the areas of brand, product and retail management.

HIGHLIGHTS OF QUALIFICATIONS

Professional

• Almost 11 productive years of professional development and experience in Marketing Management applied in various fields like events, sales, trade, and product promotion.
• Successfully implemented and rolled out the development program for sales and marketing managers.
• Excellent management skills and proactive in people engagement activities.
• An effective problem solver, with sound judgment and decision-making ability.
• Excellent in coordination with different departments in launching a campaign.
• Process innovator, continuously looks for ways to improve current practices and sets action plans to be more progressive.
• Above average communication skills on both English language comprehension and English language production
• High level of competency in using computer applications (MS Word, MS Powerpoint, MS Excel, Adobe Photoshop, Movie Maker)

Technical

• Experienced in trade marketing such as gathering market intelligence through research, creating store awareness through below the line advertisements, and crafting local promotions to increase sales and customer loyalty
• Expert in opening new stores
• Creatively thinks of marketing campaigns and tactical activations to increase mind and market share
• Ensures flawless execution and correct alignment of marketing activities in stores
• Knowledgeable in gathering, analyzing and interpreting consumer profiles and retail trade area information
• Conducts and interprets competitor benchmarking
• Successfully conducted a traffic generating survey to further understand customers

EMPLOYMENT HISTORY

Marketing Manager  July 2017 – Present  at Banapple J3 Corp.

Accomplishments:

1. Enhanced existing website interface and added ordering online service which contributed to incremental sales
2. Launched new menu for all stores
3. Successfully implemented the company’s e-commerce platform in partnership with anexternal vendor
4. Improved communication process among operations, training, research and development departments
5. Spearheaded internal and external events and sponsorships
6. Supervise the production and launch of online videos in social media
7. Transformed the team into a self-directed and result-driven unit

Marketing Manager for SM Aura July 2016 – December 2016 at Shopping Center Management Corporation

Accomplishments:

1. Exceeded targets of mall wide sale versus previous year through awareness and restaurant promos
2. Spearheaded a food crawl called The Great Eatscape which created buzz online by inviting bloggers, lifestyle video bloggers, celebrities, and food enthusiasts
3. Implemented an electronic raffle that helped increased mall sales
4. Co-managed social media accounts and constantly finding ways to engaged with shoppers
5. Maintained high quality standards by coordinating with embassies like Great Britain, Demark, France, Mexico for exhibits and events

Assistant Brand Marketing Manager July 2015 – May 2016 at The Moment Group

Accomplishments:

1. Coordinated and executed all functions of the brand including activation, booth set- ups, sourcing, budgeting, ingress and egress during events.
2. Improved work processes and created templates for teams under marketing (brand, retail, creatives, public relations)
3. Developed and implemented systemwide promos that helped increase restaurant sales
4. Designs and give creative input in marketing collaterals such as banners, brochures, social media posts and instore materials

Trade Marketing Associate March 2010 – June 2015 Fresh N’ Famous Foods Inc – Chowking

Accomplishments:

1. Conceptualized and executed marketing events like workshops, sales rallies, conventions, annual awards to boost morale of sales force.
2. Actively participated in setting objectives, goals, strategies, measures
3. Increased sales of metro south stores by excellent cascades of campaigns
4. Delivered on time and in full marketing collaterals
5. Strategically placed awareness material like lamppost banners, streamers, road directionals that helped increase stores transaction count
6. Enhanced a marketing initiative called Attract Engage Connect which helped the stores to properly display instore marketing materials
7. Spearheaded the Sales and Marketing Managers developmental program
8. Successfully created awareness programs and promos for new and renovated stores
9. Choreographed a dance craze that went viral for a new product launch
10. Provided excellent support to operations, human resources, and training

Account Executive March 2008 – December 2009 Airfreight 2100 Inc/Fedex

Accomplishments:

1. Beat sales quota for six consecutive months
2. Managed and maintained business relationships with existing key accounts and developed leads for potential clients
3. Served the extra mile for clients by making sure urgent packages were released from customs and delivered to their office on time
4. Successfully managed contract negotiations
5. Provided support to finance team bsy cleaning-up of customer payables

Assistant Chain-wide Events Officer November 2007 – February 2008 at Robinsons Land Corporation

Accomplishments:

1. Successfully handled a mall-wide live show events in Metro Manila Robinsons malls despite limited manpower
2. Arranged and coordinated thematic activities to different mall marketing heads
3. Carried out administrative duties, such as taking charge of paper works essentials, events planning, and production flow ensuring that events go smoothly

EDUCATIONAL BACKGROUND

• BS in Commerce major in Marketing Management, De La Salle University, 2007