AURORA ARAN – NUNEZ

09177152834

605-5B Chateau Elysee Dona Soledad Ext. Paranaque City

Employment History

Phar Partnerships Inc

Sales Director (June 2018 – March 2019)

Manages a team of sales managers in driving revenue through strategic solution selling of transit and media ads. Helps in recruitment, training, coaching and mentoring new employees to align and propagate the PHAR sales culture. Helps meet customer acquisition and revenue growth targets by keeping PHAR competitive and innovative. Spearheads the sale of integrated solutions by strategizing with the integrated solutions team to develop products from all available PHAR assets that will fulfill brand objectives of clients. Responsible for maximizing sales team potential, crafting sales plans and implementing them. Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs. Present sales, revenue and expenses reports and realistic forecasts to the management team.

Innity Philippines Inc

Digital Media Director (January 2017 – March 2018)

Managed a team of Digital Sales Managers to drive revenue growth by developing and executing

strategic sales plans that achieve client and company goals. Grew and maintained key customer

relationships, closing key strategic partnership opportunities that include digital advertising sales.

Gained a deep working knowledge of Innity digital products, its partner products and audiences

and how to effectively deploy them for our customer(s) benefit. Monitored customer, market, &

competitor activity and providing feedback to stakeholders. Managed team sales activity,

pipeline, and lead generation to levels that achieve budgeted goals. Worked with Digital Solutions

Leaders, Strategy Managers, Business Development Managers and Ad Operations to execute

agreed plans and campaign launches. Built and maintained a positive reputation within our

industry, one based on service, integrity and growth.

Key Accomplishments:

·         Rebuilt a team from scratch and handled the whole process from recruitment, interview, training, onboarding, coaching and development

·         Achieved 108% Direct Sales revenue target in 2017

Globe Telecom Inc

Senior Sales Account Manager, Enterprise Group (October 2008 – December 2016)

Managed a portfolio of Php80M named Enterprise customers. Established, developed,

Strengthened and maintained relationships with key contacts, influencers, and decision makers.

Gained an in-depth understanding of the customer’s organization and business needs. Discussed

core wireline and wireless products and services relevant to the customer.  Executed individual

incremental revenue and line acquisition targets to ensure that goals are met in accordance with

sales plan.  Executed loyalty initiatives to protect the existing revenue base.  Coordinated and

collaborated with appropriate groups to facilitate and/or expedite related business transactions to

execute sales or delivery/resolution of customer requests and concerns.

Key Accomplishments

·         Consistently achieved revenue target since 2008 above 105% mark

·         Increased portfolio by an average of 28% YoY

·         Awarded Rookie of the Year for 2009 for having the highest percentage achievement of target and exemplary key account management

·         Switched major accounts from competitors namely: Pizza Hut, 711, Grolier, National Bookstore and Maxs Group of Companies.

·         Awarded in the Top 15 highest incremental sales revenue in 2013.

·         Managed a Project Team for a start-up Australian Company in the Philippines for all its ICT requirements.  After a year, 50 branches established and pushing for 100 by end of 2014.

DKT Philippines Inc

Product Manager (December 2007 – June 2008)

(DKT is a charitable, non-profit organization that promotes family planning and HIV/ AIDS prevention through social marketing)

Made contraceptives available, accessible, and affordable via a social marketing advocacy to prevent unwanted and/or unintended pregnancies and prevention of STDs particularly HIV AIDS.  Executed specific marketing activities to grow the OTC portfolio and meet sales targets per brand.  These activities included but not limited to advertising and promotions, below the line activities, direct to consumer activities, public relations, sampling, educational and commercial campaigns.  Communicated with internal units, key customers, suppliers and external partners.  Led new product development activities from product concept to launch to ensure a high impact result.  Sustained dominance in the market through successful product launches and effective marketing communications.  Negotiated with Key Accounts executives in the modern trade to drive more space and accommodate promotions.  Coordinated with Regional Suppliers from India, Malaysia and Thailand.

Key Accomplishments

·         Achieved YTD sales and units target for 1st half of 2008

·         Increased trade presence in non-traditional distribution points namely bars and restaurants.

·         Introduced creative and space saving merchandising materials for trade visibility

·         Launched new events such as Flair tending and Cocktail drinks promoted in bars to achieve unit and sales targets

Technology Support Services Inc

Sales and Distribution Manager (September 2006 – April 2007)

Direct and manage activities relating to sales and distribution of eGames pre-paid cards.  Formulate sales and distribution strategies Coordinate with Marketing in devising campaign programs such as incentives, in-store programs, below the line marketing activities.  Concurrently manage dealers and in-house retail sales team by giving them logistical, merchandising and training support on new games/products introduction and updates.  Design, develop and manage encashment activities at cash/ redemption centers.

Key Accomplishments

·         Increased dealer count by 200% in less than 6 months

·         Increased awareness and coverage to nationwide

·         Concurrently functioned as Marketing OIC in the absence of a Marketing Manager

·         Project Manager of Pacquiao-Morales III – biggest boxing event of the year

CWS Heltgarde Inc

Sales and Marketing Manager (February 2005 – July 2006)

(CWS was one of the leading hygiene and sanitation companies in the Philippines until its acquisition by competitor, Rentokil.)

Responsible for 83% of total company portfolio handling 5 Sales Consultants, 2 Account Managers and 1 Key Account Manager. Reported to the Regional Sales and Marketing Manager in Singapore and Country General Manager.  My role purpose was to ensure company portfolio growth, profit center contribution and cash control target achievement.

Key Accomplishments:

·         Increased gross sales by 100% after 3 months, 50% more 3 months after, and another 30% 3 months after that.  Thereby hitting gross sales volume growth of 533% after one year of management.

·         Launched the Great People, Great Company roll out for Manila

·         Handled the General Induction from Company Profile to Service Training of the company for new employees

·         Concurrently functioned as General Manager in his absence and when position was vacated for 6 months.  Managed Service Operations and Branch Support Department (approximately 30 heads)

Sara Lee Direct Selling (Now Tupperware Brands)

Started as a Branch Sales Manager to Regional Sales Manager to Brand Manager in Marketing (February 1998 to February 2005)

Multimedia Telephony Inc

Started as Direct Sales Officer to Sales Unit Head to Dealer Sales Manager (July 1996 to February 1998)

Institute of Philippine Culture, Ateneo de Manila University

Editor

June 1995 – June 1996

Educational Background

v  AB Communications Major in Journalism, University of the Philippines, (Jun 1991 – March 1996):  Internship at the Philippine Daily Inquirer

v  Leadership Development Program, Ateneo de Manila, Graduate School of Business (Aug 11 to October 14, 2014) – Graduated Class Valedictorian

v  Certified Digital Marketer Program, IIDM (graduated Dec 2016)

Professional Awards

v  Top 15 in Incremental Sales – Globe Telecom – 2013

v  Switched the most number of accounts from Globe competitor – 2010

v  Rookie of the Year – Globe Telecom – 2009

v  240% sales achievement for Champion Apparel Launch in just 9 months – 2003

v  Pacesetter Award – Highest in Incremental Sales – Sara Lee Direct Selling – 2002

v  Recipient of Annual incentive trips in Sara Lee for exceeding annual sales targets from 1999 to 2002

v  Top sales performer for Direct Sales Group for Index 152 – 1997