808 Lolomboy Bocaue Bulacan
Cellphone +639952573689
Landline +63443094344
E-mail [email protected]

Catalino M. Francisco

Objective To enhance my professional abilities in selling, distribution
to international market
Employment [ 2010 – 2019 ] Splash Corporation Global City, Philippines
Customer & Business Development Manager- International Operation – Nigeria
RESPONSIBILITIES
 Responsible to develop the in-country distribution and strategic marketing and development
 Lead the company’s progressive profitability by persuading distributor and trade channels in accordance to placement,presence,pricing,promotion and trading terms
 Formulate relevant sales strategies and tactics, create effective sales plan to secure a motivating working condition with the distributor sales team
 Conduct sales training to distributor focus on account management programs
 Annual business review to distributor and top accounts identify market gap opportunity
 Formulate right product mix focus on high GP margins
 Implemented consumer based promo that generate revenue growth

ACCOMPLISHMENTS
 Turnaround business in Nigeria started with an average revenue of $48,000 last 2010 and by 2018 Nigeria generates $350,000 every month
 Initiated the soap local production via toll manufacturing commenced last May 2012
 Administered 41 shipments of Extract soap raw materials which was sold out in 36 key state in Nigeria last 2018
 Established and registered our Local subsidiaries last May 2010 using local agencies
 Acted as regulatory officer by registering various products to Trademark & Nafdac agencies in Nigeria
 5 years’ services awarded last May 25,2015
 Basic understanding on Audited Financial Statements and P&L management. Annually secured Tax Clearance Certificate with Nigerian tax authority Federal Inland Revenue Service (FIRS)
 Conceptualize appropriate distributor pricing strategy by comprehensively collating landed cost, clearing and operational cost versus competition

[ 2005 – 2007 ] Splash Corporation Quezon City Philippines
Key Account Manager – Philippine Operation

RESPONSIBILITIES
 Results oriented Sales Professional with exposure to business development, marketing, strategic planning, client relationship management, and customer service.
 Ability to leverage skills and capabilities to participate in trade sales activities
 Knowledgeable to create impact on sales using trade marketing approach program
 Manage to deliver Company Objective on Revenue And Profitability Targets on Per Accounts Basis
 Building and maintaining strong and lasting relationship customer relationship
 Overseeing customer account management including negotiating contracts and agreements to maximize profit

ACCOMPLISHMENTS
 Successfully conducted Central Luzon wide Key Account raffle promo entitled Splash Festival of Prizes 2006
 Negotiated impactful merchandising and display contest amongst Key Account with minimal CTSR ratio
 Has strong customer relationship with Key account personnel like Jenra Group of Companies and Red Camia Superstores
[ 1997 – 2004 ] Splash Corporation Quezon City Philippines

Distributor Specialist – Philippine Operation

RESPONSIBILITIES
 Created a Holistic Management Approach to Distributor from sales and profit target achievements
 Conducts training program to Distributor Sales Personnel in account management equipped with BCP (basic call procedure),call sheet selling using inventory order objectives
 Trained DSP’s how to utilize company fixed assets using agreed cost to sales ratio to account
 Speed to market execution with quality merchandising and distribution
 Played a key role in training our front liner our corporate re filler with excellent execution of merchandising display plan –o –gram
 Formulates groups incentives program to enhance team spirit
 Creates an atmosphere of camaraderie and leadership by examples among our group

ACCOMPLISHMENTS
 Creates an atmosphere of camaraderie and leadership by examples among our group

[ 1997 – 1996 ] Splash Corporation Quezon City Philippines
Booking Sales Man
 Implemented BCP with call sheet selling
 Knowledgeable in Cross Merchandizing Strategies
 Collection
[ 1996 – 1995 ] Splash Corporation Quezon City Philippines
Truck Sales Man
 Conducts daily plan target
 Knowledgeable in Reach & Depth distribution selling
 New account opening
 Maintenance
Education [ 1988-1992 ] Fatima Medical Center Val. City Philippines
Bachelor in Science in Nursing
 Board Passer
Seminar Attended March 2002 HBC Auditorium Quezon City Philippines
Certificate of Attendance
 Key Account Management Profitability Training
 SAP-BIW System Orientation
March 2001 HBC Auditorium Quezon City Philippines
 Key Account Management Development Program
Appreciating Financial Statements with Basic Excel
October 2001 MMLDC Antipolo City Philippines
Certificate of Attendance
 Trade Marketing Program with Mr. Josiah Go
Rewards Recognitions July 2018 Metropolitan Pavilion Taguig City Philippines

 Top sales performer for the year 2017 given last July 06,2018

March 1998 HBC Corporate Center Mindanao Ave. QC Philippines

 Exemplary skills in Sales Presentation