Ellie Davila, B.A.

270 McConachie Dr, NW. Edmonton AB | Phone: (226) 989-8116 | [email protected]
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To whom it may concern,

My last boss once told me that my conversation manner could diffuse an international crisis. I’ve always had a knack for communicating with people and I’d love to bring that skill to the Digital Marketing Specialist position for Edmonton Public Library.
In a nutshell, I’m a creative and enthusiastic content creator that specializes business communications and marketing with advanced analysis, editing, and researching skills. I have honed these abilities in an academic and professional career that includes communications, marketing, and finance experience, as well as an education in English literature and Business Management. EPL’s dedication to delivering the highest quality products and services is aligned with my own values and interests, and I am excited for an opportunity where my abilities and experience will thrive in an organization that prides itself in providing quality services while maintaining a positive and active social presence within the community.

I have promoted and marketed different organizations by launching several social media pages (Facebook, Twitter), ensuring the media outlets are kept up to date, and coordinating special events. As a result of marketing and communications campaigns, we have observed an increase in membership and clients as well as an increase in website engagement. Additionally, I have exceptional writing skills, as well as experience with the latest marketing and communication strategies from creating and maintaining multiple marketing and budget projects for the Ontario Road Builders’ Association. These skills will contribute greatly to the success of an effective marketing platform for EPL and the organization’s purpose to the community. I am fluent in English and Spanish in order to reach out to a variety of people. I am also comfortable using many different computer programs and operating systems such as Microsoft Office (Word, Excel, PowerPoint etc.) and other design tools such as Adobe Creative Suite and MailChimp, therefore I am able to ensure web pages and social media sites have the most current and captivating marketing content.

Given the opportunity, I would apply myself with energy and enthusiasm to this position and I would welcome the opportunity to discuss my candidacy with you in more detail!

I look forward to hearing from you,

Ellie Davila

OBJECTIVE

I am interested in securing a position as the Digital Marketing Specialist in order to provide Edmonton Public Library with a competent and professional employee that will support and promote the organization’s objectives.

HIGHLIGHTS

v  Strong marketing, communication, and customer service skills

v  Ability to work independently, in teams, as well as work on multiple tasks while maintaining a positive attitude

v  Excellent writing, editing, and presentation skills demonstrated in professional settings (i.e. email marketing, report writing, social media posts, media releases)

v  Exceptional event planning and project management skills

v  Strong organizational and time management skills

v  High level of creativity and analytical skills

v  Proficient with a variety of computer programs (i.e. Adobe Creative Suite, MailChimp, Microsoft Word, Excel, Microsoft Office Suite, etc.)

v  A native speaker of English and Spanish.

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RELATED EXPERIENCE

Ontario Road Builder’s Association                                                             August 2018 – Present
Marketing and Communications Coordinator

§  Responsible for the planning and execution of Association communications and marketing plan

§  Manage official website(s) of the Association

§  Administer email blasts, bulletins, newsletters to members

§  Manage all social media sites

§  Develop and maintain blogs to promote member interaction and member engagement

§  Assist in administering quarterly magazines

§  Coordinate, design, and write content for mobile app

§  Works collaboratively with all staff to ensure a cohesive, integrated and strategically aligned communications/marketing plan

§  Work collaboratively with all staff to identify opportunities to support strategic objectives and partnerships across all functions and activities within the organization

TD Canada Trust                                                                                    July 2016 – September 2018
Customer Relations Specialist

§  Manage communications of TD products used to expand the client’s portfolio and improve their relationship with the bank through in-branch sales

§  Maintained Twitter and Facebook page for a branch in order to promote banking services to different audiences

§  Kept internal communications up-to-date regarding new campaigns and policies

§  Participated in the coordination of TD United Way charity event and ensured internal communications (i.e. emails) were clear and concise

§  Helped promote the TD MySpend app within the branch and increased the number of users by 10%

WLU English Association (Marketing Manager)                                       August 2015 – May 2017

§   Create and execute annual marketing and budget plan for the English department and clubs

§   Maintain expenditures

§   Maintain and grow the association’s social media pages

§   Contribute to event concepts and timelines in executive meetings

Laurier Marketing Association  (Marketing Associate)                     September 2015 – May 2016

§   Prepare marketing reports for a variety of companies in case competitions

§   Network with different marketing professionals in different positions

§   Keep up to date with latest marketing techniques and skills

Kumon (Kitchener, ON)                                                                                                 May – August 2015
Marketing Assistant

§  Provide necessary information to potential clients to market the Kumon learning method

§  Achieved sale targets

§  Complete administrative duties such as data entry, organizing lesson plans, receiving calls, and answering questions from clients

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EDUCATION

BA Honours English and Business Management
Wilfrid Laurier University.  Waterloo, ON, Canada