MR. J. ANTONIO L. CASTRO IV 2441 Kasarinlan St.
Sta. Ana, Manila
Home : +632820-3563
Mobile: +63915-7754668 E-mail: [email protected]
OBJECTIVE
To join an organization where I can use my skills and expertise in administration and attain a high level of performance in personnel management and training.
EDUCATION
2002-2005
1998-2002
DE LA SALLE – COLLEGE OF SAINT BENILDE
Anticipated Bachelor of Science in Business Administration, Major in Computer Application. June 2005. Recipient of the Second Honor award in 2nd Term 2003
COLEGIO SAN AGUSTIN – MAKATI
Completed secondary education, March 2002. Received award: Loyalty Student award. ACP – medic officer.
WORK EXPERIENCE
OCTOBER 2014 – MARCH 2018 KENRICH INTERNATIONAL DISTRIBUTOR INC. – PRIMER GROUP OF COMPANIES
Senior Brand Executive
 Formulates business plan for assigned brand/s including but not limited to the sales, marketing, merchandising objectives, programs and budgets.
 Attends global conferences, product launches, meetings with principals.
 Leads product selection for season buys and prepares Purchase Order within set budget.
 Coordinates with Importation, Accounting and Finance Departments in facilitating arrival of
goods.
 Ensures on-time availability of merchandise at doors and facilitates pre-delivery requirements
including master file buildup, product briefs, price lists, product sampling and merchandise
allocation.
 Prepares and analyzes monthly and periodic sales and inventory data for management review and
recommends action plans.
 Reviews product performance and recommends appropriate actions for effective
inventory management while ensuring business profitability.
 Corresponds regularly with principals/suppliers on brand concerns; prepares and submits brand
reports and updates as required by principals.
 Scouts market for viable distribution, monitors performance of doors and recommends
appropriate actions on doors.
 Conceptualizes, implements and evaluates marketing activities to promote brand, product and
door awareness.
 Coordinates with advertising/PR agencies for communication and advertising requirements and
monitors the same.
 Prepares brand presentation materials and conducts brand/product orientation to concerned
parties, both internal and external.
 Keeps abreast with new brands and trends in the market and observes competitors regularly for
pricing and new product lines.
 Recommends sales programs to further improve sales performance and motivate sales people
 Performs other related tasks as may be assigned by immediate leader.

Resume of J. Antonio L. Castro IV Page 2 …………………………………………..
JULY 2014 – SEPTEMBER 2014 STOKED INC. (STOKED INC & RIP CURL)
Brand Manager
 Oversees trends and product line direction with the ability to create a focused brand concept.
 Analyzes all price quotes and ensures target costs are achieved.
 Plans product range and prepares sales and stock plans in conjunction with store type/target,
promotion and etc.
 Support product selection for season buys and prepares purchase orders within set budget
 Ensure product allocation and placements are specific to location profile/needs.
 Assists in managing stock levels and making key decisions about stock control.
 Forecasts, tracks and analyzes daily and monthly sales of all brands (Outright and Consignors).
 Formulates strategies that will increase awareness of the brand/product.
 Forecasts profits and sales; optimizes sales volume and profitability of designated product areas.
 Reviews monthly and periodic sales and inventory data and recommends action plans.
 Ensures implementation of Companywide campaign and strategies are properly cascaded to store
level.
 Plans budgets and presents sales forecasts and figures for new range.
JULY 2010 – OCTOBER 2013 AUTHENTIC AMERICAN APPAREL INC. – LEE JEANS PHILIPPINES
Merchandise Manager
 Manages Men’s Tops and Bottoms product line.
 Merchandise sales and report monitoring.
 Merchandise Design analysis, review and approval
 Generate and update report for saleable and non-saleable categories.  Fabric and accessories ordering.
 Local and International sample buying.  Product development status monitoring.  Product costing negotiation
 Set input requirement per designer.
 Administrative tasks and reports.
November 2008 – JUNE 2010 SM BICUTAN DEPARTMENT STORE – MANDURRIAO STAR INCORPORATED
Branch Marketing (September 2009 – June 2010)
 Develop, design and implement an annual marketing plan and Brand and Communication strategy, standards and practices company-wide that elicit the behaviour, emotion and recognition objectives of the company.
 Build and maintain strong relationships with internal and external key customers to ensure proper messaging. Through, email blast, text brigade, ad words and other electronic marketing techniques to inform customers of new products and generate sales.
 Budget management. Develop and direct the execution of the all marketing activities including budget control and promotion activities implementation in order to promote corporate image.
 Market Research and competitor analysis
 Build strategies and deliver excellent sales and after-sales services to maximize sales, customer
satisfaction and retention.
 Administer marketing database to meet business unit objectives.

Selling Supervisor (November 2008 – September 2009)
 Supervised and managed the department’s performance.
 Outright and Consignor sales and merchandise monitoring.
 Responsible in visual merchandising.
 Handled personnel supervision like manpower planning, scheduling, training and distribution of
task.
 Administrative tasks and reports.
February 2007 – March 2008 SM RETAIL INCORPORATED
Information Technology Associate
 Perform 1st-level and 2nd-level problem determination and resolution to all SM branches, all retail affiliates and offsite stores.
 Assist in network troubleshooting & preparation of presentation for project proposal.
 Installation of Point-of-Sale (POS) terminals, user workstations and related IT equipment.
 Installation, Restoration and Maintenance of Anti-virus, windows systems, operating system.
 Configuration and Troubleshooting of hardware for LAN and WAN, Wireless internet
connection.
 Functional as an I.T. service desk / helpdesk.
 Technical support to understand user’s needs and problems, to exact information and in the end
provide the solutions via telephone or actual support.
October 2006 – January 2007 CHOWKING FOOD CORPORATION
Management Trainee – Assistant Store Manager
 Kitchen Aspects (Actual Cooking and Procedures in Cooking) and Kitchen Management, Cashiering, Service Staff Training,
 Customer Relation (Customer Care and Customer Recovery), Salesmanship,
 Management Aspects (Manager’s Report, Basic Internal Control and Managing the Shift).
 Manage random weekly inventory control, under the supervision of the Accounting Manager
 Manage daily operations of the restaurant
 Manage and train service staff
 Ensure customer satisfaction