Janet Wright B.A.

Focused, organized and dedicated.  A hands-on collaborator with 15 years of growth as a Marketing Specialist in the Automotive and Oil Industries.  My passion is working in a B2B Business and delivering immaculate coordination and focus within targeted events & tradeshows and budget maintenance.

Parkland Fuel Corporation   One of North America’s fastest growing marketers of fuel products
2015-2018
Working in a B2B business, directly with the Lubricant Director and Sales Group, I contributed to the awareness and growth of lubricants.  As Marketing Specialist, I coordinated and measured targeted promotions, events & tradeshows, digital advertising and budget maintenance.

Marketing Plan Coordinator:
Collaborated with and assisted Directors and Managers in the development of the National and Regional Marketing Plans
Responsible for maintaining, compiling, reconciling and presenting a detailed analysis on each campaign resulting in increased volume and 4% under budget
Maintained and reconciled the Lubricant budget monthly

Communications Administrator:
Developed business case analysis for new campaign advertising, memberships and customer events
Created innovative and cost effective campaign sales tools working with the AOR and suppliers
Worked with the AOR to create and maintain 3 new website
product catalogues which led to 158,000+ visits in addition to creating digital banners for products and campaigns
Managed digital campaign execution and reported on CTR
Improved the open rate to 80% for promotional and product newsletters which significantly increased brand awareness

Project Manager – Tradeshow & Special Events:
Collaborated with departments and suppliers to ensure effective onboarding of 5 new products including labels and TDS/SDS
Organized, managed and evaluated more than 25 events, increasing brand awareness resulting in >10% sales lead generation
Consistently on or under budget for all events

Deeley Harley-Davidson Canada Consistently recognized as one of Canada’s Best Managed Companies

2004 – 2015

Marketing Coordinator – Promotions and Advertising (2014-July 31, 2015)

Marketing Projects Specialist (2011-2014)

Retailer Marketing Coordinator (2004-2011)

My 11 year tenure at DHDC was progressive and rewarding as I was promoted 2 times.  Working in a franchised B2B bilingual environment, with a Consumer Marketing focus, provided me with learning experiences and insights that had a national scope and transcended most marketing activities. I had exceptional results in coordinating Franchisee communications, tracking PR and media coverage, managing programs, events and the coop budget.

Brand:
Responsible to 73 Retailers for coordination and implementation of National marketing campaigns
Managed, reconciled and reported on the $3.5MM marketing co-op budget
Approved local marketing activities that adhered to trademark guidelines and governmental regulations
Worked cohesively with suppliers to consistently develop and deliver bilingual communications to increase consumer traffic
Improved monthly eblast open rate by 7%

Public Relations:
Coordinated with journalists and media publications to generate coverage of products
Tracked and reported on Local, Regional and National digital impressions
Developed a process of tracking and promoting all positive blogs and mentions of HD resulting in increased brand awareness and organic growth

Events:
Assisted in planning and responsible for execution of components for the annual National HOG Rally that involved over 1,800 members
Responsible for coordination and presentation of product and service demonstrations to over 500+ consumers (Races, Motorcycle shows, Port Dover, Motorcycle Boot Camps and Garage Parties)
Team leader responsible for execution of UFC Canada activations. Consistently exceeded ROI targets under budget
Increased charitable sponsorships by 20% with Movember, Ride for Dad and Ride for Sight

Programs and Promotions
Increased sales by $1.6 MM with the successful implementation and management of the National Gift Card Program
Program Manager for National Rider Training, Retailer Demo and Authorized Rentals which lead to incremental growth and increased market penetration every year
Managed co-branded partner promotions with Miller Genuine Draft, Harley-Davidson Financial Services and MBNA MasterCard