JITENDER SINGH RAWAT

Address: BG-3/69A (LIG FLATS), Paschim Vihar, New Delhi – 110063. Mobile # +91-9811812557 E-mail: [email protected]

Retail Operation & Sales Professional

Highly talented Retail Professional seeking a challenging position in which successful customer service, Sales & Marketing experience, professional, specialized training, and a documented history of successful management of Store set up, Store Planning in terms of store lay out,planogram designing,category management,demographic survey, area profiling,site selection. Successful management of Fast Food, Beverage Chain Outlets & Retail will be of value. Served in senior capacity, providing foresight and direction in planning, generating, and executing successful and cohesive sales & marketing strategies. Track record of crossing set targets and creating new benchmarks. Dedicated team player, recognized for creativity, integrity and drive for success. Skilled at organizing tasks and establishing priorities to increase efficiency and achieve maximum results from limited material and manpower resources. Generate spirit of enthusiasm in personnel. Proven ability in motivating a staff and earning their full cooperation and respect. Strong communication and interpersonal skills with staff, management, and customers.

Areas of Expertise

Sales Promotions / Brand Management

Analyzing business potential, conceptualizing & executing strategies to drive sales, augment turnover and achieve desired targets.

Deploying suitable market research tools to gauge market trends & competitor activities, consumer behavior etc. to gain a competitive edge.
Designing & managing brand image building and product awareness campaigns.
Providing direction to execute promotions/launches in sync with local characteristics.
Ensuring maximum brand visibility and capture optimum market shares.
Managing corporate communication, brand image building & product awareness campaigns.

Client Relationship Management
Building and maintaining healthy business relations with clients, ensuring high customer satisfaction matrices by achieving delivery & service quality norms.
Interfacing with key influencers among Corporate for ascertaining requirements, making presentations and delivering need based product solutions.
Supervising customer service operations for rendering quality services; providing first line customer support by answering queries and resolving their issues.
Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels.
Maintaining excellent relations with partners to generate avenues for further business.

Team Management
Managing a gamut of tasks including manpower planning, recruitment, induction and training of the team members, this includes dealers and in-house sales personals.
Determining training needs & conducting programs to enhance efficiency in overall operations towards the accomplishment of overall corporate objectives.
Leading and managing the performance of Field Force to ensure efficiency in business operations.
Creating an environment that sustains and encourages high performance; motivate teams in optimizing their contribution levels.

KEY CREDENTIALS
Create & implement business plan to meet organizational revenue generation goal.
Managing all retail related activities of partners to achieve revenue targets.
Reduction/planning to eradicate EOL (End of Life) products from POS in the region.
Seasonal planning with the partners on seasonal buy plan, alignment with organizational focus categories/pillars.
Act as an effective bridge between Partner stores, VM and distributors.
Help in Increase Partner stores door count pan India as per organizational target.
Work closely with store managers and distributors for business expansion and alignment.
Help Business development team to scout for better locations for partner stores.
Develop and execute the 3 P’s (Product, Placement and Promotions) plan.
Execute promotions calendar and drive organizational promotional programs
Ensure effective visual representation & VM alignment at stores.
Training to the store staff and ensuring alignment
Maintain relationship with the existing and potential new partners
Quarterly reconciliations and pending issue closures.
Maintaining adequate inventory level at stores end.
Develop and execute assortment plan.
Develop and share market intelligence to support management’s decisions
Responsible for SIS operations(Shop In Shop)
Identifying training needs & conducting programmes to enhance efficiency in overall operations towards the accomplishment of overall corporate objectives.
Responsible for developing right product mix for SIS.
Handle all merchandising, inventory control, ordering, cash control, and maintenance functions.
Coordinate special promotions and events.
Prepare daily sales reports.
Monitoring the overall functioning of operation processes, identifying improvement areas and implementing adequate measures to maximize customer satisfaction level.
Responsible for stock integrity.
Interact with corporate personnel at all levels.
Assist in developing local marketing and advertising strategies.
Responsible for customer retention.

PROFESSIONAL EXPERIENCE

Presently working with Live Trends Designs-Awarded as fast growing brand of USA in 2014.(Decorative live plants).

Regional Manager-North India (SIS Operations)
Multi Brand Outlet/ Modern Trade Outlet
Key Accounts are:-. SHOPPERS STOP, BIG BAZAAR, ARCHIES & CROSSWORD.
Managing Modern Retail Market with a team of 2 ASM 50 Sales Executives having presence in Modern Retail stores like Shoppers Stop, Home stop, Big Bazaar, Archies, Crossword etc.
Evaluate performance of field sales team (ASM [2 personals] and Inshop promoters [50personals]) and providing necessary support for their development.
Forming strategies and managing all Brand promotional activities to augment the sales and business of the organisation.
Evaluating store performance on weekly basis and providing necessary support to achieve the store targets.
To provide direction, motivation and training to the sales team, thus ensuring optimum performance.
To create an atmosphere that promotes moral, ethical and legal business conduct and ensure marketing and sales team is meeting customer needs.
To develop leaders through performance reviews and routine discussions regarding competencies value alignment and result achievement.
Ensuring all stores need to have standard Visual Merchandize as per company standards.
Analysis on fast/slow moving stocks & providing feedback to backend managers with action plan.
Ensuring proper stocks in new stores with backend team & strategizing action plan for right product mix is available in stores.
Conducting motivational team activity for building good team.
Analyzing competition to increase our sale in each store
Providing customer feedbacks on products and services to HO for future action plan on monthly basis.
Initiating a new process which is accepted all India.
Managing Hospitality, Retail Market and B to B primary sales and collection.
Appointing new Hospitality and B to B channel partners as per market requirement and generating new business through them.
Implementing Head Office decisions in stores level.

CAREER PROGRESSION

Indian Home Variations June2010-June 2018
Retail Operation Manager
MBO/EBO
Improve the commercial performance of the store by increasing its turnover and maximizing profitability.
Perform day-to-day operations including managing staff, finding new ways to improve sales and meeting customer demand.
Manage and motivate team to increase sales and ensure efficiency.
Manage stock levels and making key decisions about stock control.
Analyzing sales figures and forecasting future sales volumes to maximize profits.
Plan and executive LAM and BTL activity.
Analyzing and interpreting trends to facilitate planning.
Dealing with staffing issues: interviewing potential staff, conducting appraisals and performance reviews; and providing or organizing training and development.
Ensuring standards for quality, customer service and met.
Organizing special promotions, displays and events.
Updating colleagues on business performance, new initiatives and other pertinent issues.
Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues.
Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and competition mapping and strategies to overcome competition.

Artdinox(Subsdary Of Jindal Stainless Ltd) Delhi March2008-June2010
Retail Operation Manager
MBO/EBO
Perform day-to-day operations including managing staff, finding new ways to improve sales and meeting customer demand.
Improve the commercial performance of the store by increasing its turnover and maximizing profitability.
Manage and motivate team to increase sales and ensure efficiency.
Manage stock levels and making key decisions about stock control.
Analyzing sales figures and forecasting future sales volumes to maximize profits.
Plan and executive LAM and BTL activity.
Analyzing and interpreting trends to facilitate planning.
Dealing with staffing issues: interviewing potential staff, conducting appraisals and performance reviews; and providing or organizing training and development.
Ensuring standards for quality, customer service and met.
Organizing special promotions, displays and events.
Updating colleagues on business performance, new initiatives and other pertinent issues.
Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues.
Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and competition mapping and strategies to overcome competition.

Subhiksha Delhi Jan2006-March2008
Retail Outlet Manager

Responsible for initial set up of stores.
Responsible for initial planogram designing & Store lay outs.
Responsible for operational excellence.
Responsible for product replenishment.
Responsible for stock integrity
Responsible for customer retention and customer satisfaction.
Responsible for store profitability.
Responsible peoples training, scheduling and people development.
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Global Health line Pvt Ltd
Brand 98.4(Pharmacy Retail) Delhi Jul 2004- Dec2005
Store Manager

Managed order intake process to meet customers specific ordering needs, improving delivery performance and optimizing customer satisfaction.
Delivered personal attention to customers to ensure high level of satisfaction, to generate repeat clientele, and to encourage word of mouth referrals.
Resolved customer complaints and enhanced customer satisfaction.
Recognized for exceeding clients expectations for excellence.
Maintained focus on the development and enhancement of the professionalism of employees (New recruits) ; provided continued training to promote maximum professional growth and increase morale and productivity. Ensured customer service and satisfaction is afforded highest attention and priority.
Created, maintained and updated customer data and feedback for future marketing activity.
Reported to the Operation Manager. Supervised a team of 12 people.

Pizza corner India pvt Ltd. Delhi Nov 2003-June2004
(One of the Fastest Growing Food & Beverage Chain)
Store In charge

Achieve sales target as set and agreed with the Management.
Quickly gained a reputation as a leader, and acknowledgement for outstanding customer service
Performed shift planning and scheduling for Shift In-charge & Crew. Supervised customer service staff.
Developed rapport with customers and fostered cordial atmosphere, successfully anticipated customer needs.
Successfully launched several marketing/promotional campaigns, customer loyalty programs and events in conjunction with Major Retail Outlets.
Consistently exceeded management expectations and overachieved sales targets.

Mc Donalds (India) Delhi Dec 1996 Nov 2003
Assistant Store Manager

Responsible for People training, scheduling and productivity.
Responsible for product ordering, product planning and product inventory.
Responsible for equipment maintenance equipment safety
Responsible for Sales growth
Responsible for store profitability.
Responsible for customer care.

EDUCATIONAL ACHIVEMENTS

Bachelor of Commerce
DELHI UNIVERSITY

OTHER QUALIFICATIONS

.FLOOR MANAGEMENT COURSE
.BASIC OPERATION COURSE
.BASIC MANAGEMENT COURSE

TECHNICAL PROFICIENCY

Good Knowledge of : MS-OFFICE (Word / Excel / Power Point), Internet / E-mailing

PERSONAL DETAILS

Date of Birth : 22-06-1973 Nationality : India

Languages : English/ Hindi/ Punjabi