JOHN MANUEL RUIZ REYES

CC: 80´441.176 Bogotá
Calle 62c sur No. 70-26
Bogotá – Colombia

PROFESSIONAL BACKGROUND

Physician with almost 20 experience years in marketing and sales in pharmaceutical industry and medical devices, with deep knowledge of different market such us: Women health, men health, anti-infectives, Growth hormone replacement and hemophilia, at this time, assumed responsibilities in several areas: Business Unit Director, Senior Product Manager, Medical Advisor, Market Access and commercial Manager.

Through those positions, I could express me leadership skills, focus on: Team work, business oriented and open communication, with strong orientation to develop people. In addition, experience in “startup” process for pharma company in Colombia.

EDUCATIONAL BACKGROUND

UNIVERSIDAD NACIONAL DE COLOMBIA
Physician and Surgeon
1992 -1997

PROFESSIONAL EXPERIENCE

Global Healthcare Colombia
National Sales Manager
Reported to: Gustavo Losada, General Manager.
January 2019 – May 2019

Responsibilities:

• To generate and implement the commercial strategy for the company.

• Responsible to achieve the goals in sales and profit.

• To inspire and motivate the sales force.

Llancais
CEO
March 2017 – November 2018

Personal Entrepreneurship, focus on non-formal education for schools and colleges in Bogotá.

Novo Nordisk Pharma Operations A/S
Director Biopharm
Reported to: Hans Duijf, General Manager Novo Nordisk Colombia
November 2010 – March 2017

Responsibilities:

• To Start, growth, and guarantee the business sustainability for Biopharm Business Unit in Colombia.

• Implementation of global Marketing, promotion and sales strategies

• To generate and follow up for commercial policies and prices framework for the Business Unit products.

• Responsible for some activities regarding medical area for the Business Unit:
o KOL´s engagement program.
o To Developed medical meetings.
o To generate medical communication aids.
o Sales representatives Medical Training.
o International Congresses participation.

• To guarantee the Business Ethics policies fulfillment to ensure the business sustainability.

• To manage the P&L budget and sales forecast.

Achievements:

• To build and consolidate a sustainable Biopharm Business in Colombia, due to:
o NovoSeven®:
▪ Change the market trends in Hemofilia market:
• Leadership with NovoSeven: Market Share: 15% (2011) vs. 75% (2016)
▪ Sales Increase : (USD Mio)
• 3 in 2011.
• 30 in 2016.
▪ 2015 NovoSeven® No. 1 in sales in IO region.
▪ Positioning products use on approved Indications.
▪ To developed 2 Hemophilia Stand Alone Meetings.

BAYER S.A. Bayer Schering Pharma (BSP)
Hematology Product Manager
Report to: Specialty Business Unit Manager
August 2010 – November 2010

Responsibilities:

To implement the global marketing, sales, and promotion strategies for the franchise hematology products.

Achievements:

• To consolidate the Kogenate leadership in rFVIII market in Colombia.
o rFVIII Market Share: 25% in 2010

BAYER S.A. Bayer Schering Pharma (BSP)
Senior Product Manager.
Report: Primary Care Business Unit Manager.
August 2008 – August 2010

Responsibilities:
• To develop and implement the marketing processes for anti-infective products: Cipro and Avelox.
• To develop the KOL´s engagement plan for anti-infective products.
• To launch the Branded Generics anti-infective Bayer products: Azibay, Flucobay, Amoxibay, Cefabay-

Achievements:
• To consolidate the BSP leadership in anti-infective market. (MS: 10,6% IMS05/10).

• Successfully anti-infective Branded Generics products launch in Colombia:
o Azibay (01/09): MS (22%).
o Flucobay (01/09): MS (20%)
o Amoxibay y Cefabay (01/10): (MS:20%)

BAYER S.A. Bayer Schering Pharma (BSP)
Institutional Sales and market expansion Manager
Report: Female Health Business Unit Manager
December 2007 – July 2008

SCHERING COLOMBIANA S.A.
Injectable Contraceptives Product Manager
Report: Female Health Business Unit Manager
November 2003 – December 2007.

SCHERING COLOMBIANA S.A.
Oral Contraceptives Medical
Report: Female Health Business Unit Manager
November 1998 – November 2003.

JHON MANUEL RUIZ MD.
Cell phone: (+57) 3188020722
[email protected]