Work Experience
SweepstakesPro/SiteSystem Inc.
Freelance DAD/UX-UI Designer 2010 – 2018
• Conceptualized, design website, landing page, interface, digital ads and other portal needs
• Work and coordinates with marketing group in an agile environment
• Implements and developed design standards and styles
• Managed multiple projects
• Do sketching, wireframing, responsive design, prototyping, research
• Coordinate with stakeholders
Clients: National Geographic, Princess Cruise, KOA, Shepherd Agency/Merial, Minute Ready, Disney
Marks Design / SGSco Asia Pacific
Creative Art Director/Branding/Packaging May 2017 – Nov 2017
• Lead the creative group of graphic designers and final artist for design implimentation
• Work and coordinates with projects managers
• Implements and developed design standards and styles
• Managed multiple projects
• Brainstorm with designers
• Coordinate with creative heads worldwide
Clients: SCJohnson, Unilever, Merch, Lego and Philips
Pageshop Graphic Design Studio
Creative Art Director / Partner Feb. 2000 – 2010
• Head the creative and account group
• Managed, developed and lead business pitch.
• Oversee project management
• Lead the production from design to prints.
• Brainstormed and initiate creative inputs
• Managed multiple projects in different stages.
• Lead art direction and training to junior designers.
• Managed and direct photo shoots and pre press production.
• And other duties as needed.
Clients: SM Department Store, Watsons, Automatic Centre, Collins Int., Colgate Palmolive PNG, Federal Chemical Inc., WD-40, Growers Philippines, Barcino Wine Resto & Bar, Diamond Hotel Philippines, Westin, SweepstakesPros, Site System Inc.
DDB Group Philippines
Executive Art Director Nov. 1996 – Nov. 1998
• Overall Art Director for new biz and client pitches
• Conceptualized, designed and produced ads.
• Managed and oversee the Art Studio department
• Managed the workflow of the in-house art studio
• Managed multiple projects for different accounts and stages.
• Leads all art direction and training for junior and senior designers.
• Managed and direct photo shoots and pre press production.
• And other duties as needed.
Clients: All DDB accounts, Nestle Phils., Unilab, La Tondeña, Volkwagen, Daigeo Intl.,
Motorola Phils and others
McCann Erickson Philippines
Senior Art Director March 1985 – Nov. 1996
• Create and produced all Coca-Cola and McDonalds creative materials
• Lead the production of design to prints and other medium.
• Managed multiple projects of Coca-Cola and McDonald’s accounts.
• Provides art direction and training for junior designers.
• Managed and supervised the work flow of Coca-Cola in-house art studio
• Coordinate with suppliers in the production of materials
• Managed and direct photo shoots and pre press production.
• And other duties as needed.
Clients: Coca-Cola Philippines, McDonalds Philippines and other accounts: San Miguel Corp., Johnson & Johnson Phils.