keisha Ann thomas

402 Rose Petal Avenue  ·  Albion Estate, St. Thomas  ·  (876) 314 2490·   [email protected]

OBJECTIVE
To be the agent of change wherever I am allowed to serve, raising standards and setting the bar higher each time. To offer my wisdom, knowledge and experience in creating, and executing integrated strategies to develop and expand existing customer sales, brand/product evolution, and media endorsement.

Sales And Marketing Manager
Brand Management / Strategic Positioning

Talented, results-producing Sales Management Professional with a proven record of accomplishment in leading the sales team to realizing and exceeding organizational quotas. Planning and leading marketing strategies in support of business goals and objectives. Experienced in the creation of packages and steering the execution of marketing programs to drive growth in market share and revenue. Solid leadership skills; able to build and guide sales and marketing teams. Established excellent relationships with clients and internal departments to coordinate overall marketing efforts for the station.

·         Strategic Marketing Planning

·         Concept Building and Development
·         Recruitment and Training
·         Direct Marketing Programs
·         Team Building & Management
·         Budget Preparation/Administration

·         Staff Assessment and Development of Requisite Training Programmes

·         Skilled Motivator

·         Strong Leadership Skills

·         Good Connections With Advertising Agencies

·         Policy Writing and Implementation

·         Copywriting

·         Talent for voice overs, commercial recordings, on-hold messages and feature broadcasting

·         Campaign management

·         Website content management
 

Professional Experience
 

Management Institute for National Development (MIND)

BUSINESS DEVELOPMENT AND COMMUNICATION SPECIALIST

October 2018 to Present

Responsible for general communications internally and externally. Managed the 25th Anniversary Marketing initiatives; in particular, the rebranding and repositioning of the MIND brand. Managing the operations of the Client Relations and Marketing Unit, with responsibility for the promotion of the training and development interventions.

·         Managed the process of designing, developing and launching the 25th anniversary website

·         Spearheaded the production of a 5 -minute corporate video to showcase the MIND

·         Had oversight of the production of the 25th anniversary supplement

·         Moderated quarterly policy forums, Training Managers’ Network Meetings, Staff functions etc.

·         Script writing for speeches for Executive address

·         Delivered training presentations on behalf of the organization

·         ISO 9001- 2015 training in documentation, implementation and policies and procedures writing

NCU Media Group – NCU FM, NCU Television, Multimedia and Production

SALES AND MARKETING MANAGER – June 2014 to January 2018

Managed the Marketing and Sales Department for the NCU Media Group, which is an operational subsidiary of Northern Caribbean University. Established (recruitment, training and management of) a new sales force and realized increases in sales revenue by as much as 167% within three months of the roll out. Strategically brought the company’s operations under a controlled management system which would allow for efficiency and growth through strategy and teamwork.  Introduced effective control measures via the formulation of policies and procedures in an environment that lacked strong management.

ü  Successfully spearheaded the strategic rebranding and repositioning of the station from being “The Voice of NCU” to “Your Education and Wellness Station”, thereby significantly increasing its marketability and profitability through first mover advantages.

ü  Grew the station’s market share by more than 158% over a three-year period.

ü  Moved the brand up through four ranks from eleventh (11th) to seventh (7th) on the media landscape in a three-year period.

ü  Led the charge in conceptualizing and executing the station’s advertising and marketing campaigns for strategic visibility that allowed the NCU brand to quickly own the new positions and be synonymous with “Education” and “Wellness” events and content on the local media landscape.

ü  Conceptualized and managed NCU FM’s annual island-wide wellness tour, the 14 in 14 Education and Wellness Challenge

ü  Conceptualized and managed NCU FM’s annual school tour, The Acts of Kindness School Tour.

ü  Offered needed guidance based on years of experience in media, in the areas of managerial and operational systems and procedures necessary for smooth operations as a newly transformed commercial entity.

ü  Had oversight of the management of the company’s key accounts for strategic outcomes re the profitability of such accounts.

ü  Established budgets for each marketing event or promotion.

ü  Managed the station’s major sales and marketing projects, coordinating all related activities, and assigning duties to key individuals.

ü  Established reporting structure to enable efficient communication of work progress and corresponding needs.

ü  Formalized and enhanced our relationship with our marketing agents while developing other marketing opportunities for the company.

ü  Negotiated with the station’s major clients, thereby increasing their total spend per annum in each case.

ü  Implemented debt collection strategies to reduce receivables, with particular focus on aged accounts.

ü  Member of the Marketing Sub-Committee of the Board of Directors

ü  Conceptualizer, Producer and Host of educational and health features, A Learning Moment and Wellness Bites on NCU FM

Northern Caribbean University – FM, Television, Multimedia and Production

LECTURER, Advertising and IMC (Online) – May to July 2017

LECTURER, Consumer Behaviour (Classroom) –  October to December 2015

EXTERNAL CORPORATE ACCOUNT TRAINER, Customer Service – 2016

National Religious Media Commission, Love 101 FM

SALES AND MARKETING MANAGER – July 2009 to June 2014

Headed the sales and marketing department, managing a team of 8 sales representatives which delivered well over one hundred million dollars ($100,000,000.00) in sales for the financial year 2013/14. Strategically brought the company’s sales operations under a controlled management system which would allow for efficiency and growth through strategy and teamwork.  Introduced and maintained controls via the formulation of new policies and procedures.

ü  Successfully spearheaded the rebranding and repositioning of the station from being “Your Religious Station” to “The Family Station”; benefiting from first mover advantages in marketability and profitability.

ü  Led the charge in the advertising campaigns and strategic visibility that allowed the station to quickly own the position and be synonymous with “family” events and content.

ü  Monitored the structuring and assignment of the major and minor accounts to key persons, thereby strategically increasing the profitability of such accounts.

ü  Established budgets for each marketing event or promotion.

ü  Managed the station’s major sales and marketing projects, coordinating all related activities, and assigning duties to key individuals.

ü  Established site reporting structure to enable efficient communication of work progress and corresponding needs.

ü  Formalized and enhanced our relationship with our marketing agents while developing other marketing opportunities for the company.

ü  Negotiated with the station’s major clients, thereby increasing their total spend per annum in each case.

ü  Successfully revived dormant accounts through relationship building.

ü  Implemented debt collection strategies to reduce receivables, with particular focus on aged accounts.

ü  Led the company to realize revenue increase of over 30% for the first time ever in year one, which was during a recessionary period.

ü  Conceptualized and spearheaded the execution of the nineteenth anniversary rebranding exercise, including logo change for an improved brand image.

Alvaranga Consulting – Managing sales for Love 101 FM

BUSINESS DEVELOPMENT OFFICER (BDO) – January 2008 to November 2008

Senior BDO responsible for growing significant accounts from a state of dormancy to becoming main accounts for the station.

ü  Monitored the collections from assigned accounts, keeping receivables current and minimal.

ü  Liaised with managers to help formulate policies to guide operations.

ü  Met and exceeded organizational and personal sales targets.

Love FM and Love Television

MARKETING REPRESENTATIVE, 2006 – 2007

Selected Contributions:

ü  Managed some of the company’s major accounts, with administrative, marketing and events planning responsibilities

ü  Realized over twenty- five million dollars ($25M) in annual sales in 2007

ü  Managed both major political accounts during general elections, from the formulation of policy document governing political placements, to the construction of a political rate card.

ü  Worked closely with the advertising agencies to develop media schedules and ensure that

maximum value is achieved from the campaigns.

Love FM and Love Television

SALES REPRESENTATIVE, November 1999 to January 2006.

ü  Acknowledged as Sales Rep of the month on several occasions with photograph in daily news paper

Property Agents Limited

REAL ESTATE SALES AGENT, 1999

Selected Contributions:

ü  Facilitated house rentals and property sales for customers.

ü  Understudied senior certifies real estate sales agents.

PERSONAL INTERESTS
 

Founder, FEM Events & Marketing Consultancy

Founder, Predestined, For Women’s Empowerment and Wellness

Executive Producer, A Touch of Red (Valentine event)

Motivational Speaker

Event manager

Marketing Consultant

Hosting transformational workshops, seminars and retreats for women, families and married couples

Vlog host

Talent for commercial recordings

Producer and host of educational and health features for radio broadcasting

Education & Credentials
 

Northern Caribbean University

Project Management – Post Graduate Certificate

UTech /JIM School of Advanced Management

MBA- Marketing

2007 to 2009    University College of the Caribbean

Bachelor of Science Business Administration (GPA 3.5) – MAGNA CUM LAUDE

2005 Infoserve

Professional Certificate in Computer Studies

2001 /2002   CPTC
Voice and Speech Training for Media and Communication – Levels 1 & 2

1999 University of Technology
Real Estate Salesman Course

1995 to 1998 University of Technology
Diploma in Business Administration – Marketing Major – CREDIT

1993 to 1995   Ardenne High School (Sixth Form)

1988 to 1993   Excelsior High School – Head Girl 1993

references
 

Former Manager at Love 101 FM

Ms. Vinette Rowe
Senior Marketing Manager
Grace Kennedy Remittance Services
Contact Number: 876 909 6519

Former Manager at Northern Caribbean University
Mr. Arnold Kelly
General Manager
NCU Media Group
Contact Number: 876 881 6931

Minister of Religion
Delma Thomas
Secretary
Pentecostal Gospel Showers
Contact Numbers: 876 524 1103/876 765 2316