MABEL B. MARTINEZ

Unit 8-B, 8th Floor, Shaw Residenza

Shaw Boulevard, Manadaluyong City,  Philippines

Mobile No:  0998-9938959

Email :  [email protected] ;

I.  WORK EXPERIENCES:

1,        FAHRENHEIT COMPANY LIMITED

Subic Bay Freeport Zone

Pre-Opening General Manager Consultant

Leisure Division

March 5, 2018 to present

I was hired to set up the leisure division of the company. The first

project is to set up a cruise ship acquired by the company 2 year ago

and was commissioned by the Yap State government to go to Yap

State in the Federated States of Micronesia, to augment the lodging

and dining facilities in the Island, for the Microgames 2018.  I was also

instrumental in organizing the Microgames event by way of setting up F&B

kiosks in the sports complex, Marina and an entertainment venue at the

Port.  We also catered to the athletes meals totaling 1,000 persons for

breakfast, lunch and dinner.

After the ship returns, it will continue to operate as a floating hotel and

Casino. In addition the Leisure Company of Fahrenheit Company Ltd., is

also in the stage of purchasing hotel and resort facilities in the Subic Bay

Freeport Zone area, to develop and operate.

2.       ROYCE HOTEL AND CASINO

Clark Freeport Zone, Pampanga

GENERAL MANAGER

March 16, 2016 to March 3, 2018

a. Responsible for the overall management of the hotel operations,

ensuring efficient service delivery and quality of products.

b.  Directly manage the whole F&B operations, developed menus and

recipes and acted as its F&B Director and Executive chef in addition to

being the General Manager.

c. Responsible for the positive financial performance of the business

d. . Develop control systems and standard procedures for the

different departments of the hotel

e. Direct the preparation of Policies & procedures for all operating areas of

the Hotel and prepare policies for Food & Beverage Division (Culinary,

Service, Stewarding)

f. Direct the budgeting process in coordination with the Finance Department

g. Management Training; Coach the young team to develop planning

and management skills

h. Develop and monitor marketing and sales activities and events, and

.ensures the successful implementation of hotel promotion

i.Monitor costs and handle the pricing of Revenue Centers such as Rooms

and F&B

j.Prepare monthly executive reports to principal

k.Plan, manage and direct the Food & Beverage and Banquet

operations (culinary, service and stewarding side)  including but not limited

to menu development, costing, banquet packages, sales kit, kitchen lay

.  out and equipment requirements

l.Analyze financial reports and give recommendations to principals on

improvements

m. Recommend necessary guest facilities and services to improve guest

satisfaction

OUTSTANDING ACHIEVEMENTS TO DATE:

1.         Build the team

2.         Restaurant Opening of Empire Bar & Lounge and Café Majestic

3.         Set up of Banquet Operations and Kitchens

4.         Increase in revenues from an average sale of P6M/month to an

Average of P15M/mo after 6 months onboard and still growing. Highest

revenue to date is P35M/month, mainly due to banquets and captive

casino market.

2.     FOOD & BEVERAGE AND HOTEL CONSULTANT

Narra Hospitality Management Inc.

Consultant

October 2014-December 2015

Narra Hospitality engages in the management of hotels and

restaurants.  It was founded by Mr. Vic Alcuaz, and  started its first

venture in hospitality management contract with Manny Pacquiao’s

Roadhaus Inn in Gensan in June 2014.

Assignments:

General Manager/Consultant (October 2014 to March 2015)

Pre-opening  set up  for the expansion of property

Golden Prince Hotel & Suites in Cebu City

Consultant for Food & Beverage (August 2015-January 2016)

Pre-opening set up of Palacio Del Sur Convention Center  in

Zamboanga  specifically to design kitchen, conceptualize and develop

the menus, culinary training and preparation of operation processes,

policies and procedures.

Guggenheim Consultancy Inc.

Consultant

May 2015- December 2015

Consultant for Mr. Felix Guggenheim, a design and concept

Consultant for the Hospitality Industry.  First phase scope was

planning and advisory works for the Citibank Bldg at BCG (The Fort)

for the setting up of F&B outlets, work cafes and Food Court.

Second phase scope was to prepare Request for Proposals for

possible caterers and preparation of Key Result Areas and Key

Performance Indicators and contract for the successful candidate

Independent Consultancy:

November 2014- December 2015

Massimo Trulli Fashion, Food & Wine

Restaurant Consultant  (November 2014-April 2015)

Pre-opening, set up and launch for Massimo Trulli, a  fashion, food and

wine  concept  restaurant in Makati.

Royce Hotel, Clark Pampanga

Pradera Verde Resort, Lubao Pampanga

Food & Beverage Consultant (January 2016-March 2016)

Royce Hotel:

Pre-opening set up and opening of the casino restaurant.

Main Kitchen and auxiliary kitchen Designs and pre-opening timelines.

Menu Development and recipe standardization for casino restaurant,

banquet menus, lounge coffeeshop , bar chows, bakery and room

service menus.

F&B Standard Policies and Procedures and control system.

Staff Training

Organization Development.

Pradera Verde, Lubao Pampanga:

Menu Development

Advisory work on F&B and organization development.

3.         FONTANA HOT SPRINGS LEISURE PARK & CASINO

Assistant General Manager for Food & Beverage

November 15,2013 – October 22,2014

Reporting to:  Mr. Manuel Sequeira

Chief Executive Officer

Mr. Ben Wu

General Manager

Major Responsibilities:

a.           Responsible for the over-all planning, management, organization,

direction  and  control of all Food and Beverage outlets, Convention Center, Catering Services and all other Fontana managed F&B facilities outside of Fontana.

b.           Conceptualization ,pre-opening set up and launch for the Coffee,

Tea and juice Bar and Cakeshop

Pre-opening set up for the convention center expansion.

RESTAURANTS MANAGED:

Korean, Chinese Formal Dining, Dimsum and Noodle Shop, Main

Coffeeshop, Bakeshop, Coffee and Juice Bar, Palm’s Bar, catering and

Convention Center with 3,500 pax seating.

OUTSTANDING ACHIEVEMENTS:

1.         Increase in revenues from P170M in 2013 to over P220M in 2014

2.         Efficiency of food cost from 40% to 32%.

3.         Surpassed net profit projections by 10%.

4.             ALPHALAND CORPORATION

Balesin Island Club and Makati City Club

Corporate Director for Food and Beverage Operations

August 2012-April 4, 2013

Reporting to:    Mr. Nick Celdran

Vice President for Club Management and Operations

Major Responsibilities:

a.         Responsible for the management of outlet operations in all Alphaland Properties: Balesin Island Club and Makati City Club.

RESTAURANTS MANAGED:

a.  Operations of Balesin Clubhouse, Balesin Village Filipino Restaurant, Balinese Restaurant

b.         Pre-opening set up and launch of the  Greek Village Mykonos restaurant, Phuket Village Thai Restaurant, French Village restaurant, Bakeshop and Seafood restaurant.

c.          Pre-opening plans for Balesin Spanish & Italian Restaurants and 7

restaurants menu at Makati City Club

5.              General Manager/ Business Consultant for Pearl of the Pacific

Landholdings Inc,

and Pearl Residences Investors Association Inc.

March 1, 2011-April 2012

In charge of developing and setting up standard operations procedures for the hotel and set up  and launch of the Pearl Residences Association for the unit owners.

Pre-opening set up and opening of the Pearl Residences Condotel.

6.            STRATEGIC BRANDS NETWORK

General Manager

April 1, 2010 to February 28, 2011

Reporting to:  Arnold Co/Ruth Co

President

Major Responsibilities:

a.   Over-all management of the operations of foreign brand franchises and local brands with 20 outlets:

Oliver’s Supersandwiches (HK)

Haagen Dazs (USA)

Max Brenner Chocolatiere (Israel)

Thai Patio (Thailand S&P)

Madison Steakhouse (local)

Les Petit Artisan  specialty breads and pastries (Local)

b.  Pre-opening set up and launch of Les Petit Artisan

c.           Organize, direct and control all divisions of the organization namely Operations,  Sales & Marketing, Finance, MIS, Technical Services (Engineering), Materials Management and  Human Resources.

7.         TAGAYTAY HIGHLANDS INTERNATIONAL GOLF CLUB INC.

TAGAYTAY MIDLANDS

General Manager

February 1, 2006 to March 31, 2010

Reporting to:   Jerry C. Tiu

President

Major Responsibilities:

a.  Over-all management of the operations of the 4 clubs within Highlands’s property. (Tagaytay Highlands Int’l. Golf Club, The Country Club at Tagaytay Highlands, Midlands Golf Club Inc.  And The Spa & Lodge at Tagaytay Highlands time-sharing facility)

b.   Over-all management of the operations of the 3 Associations managing the upkeep of Belle-owned residential properties within Highlands. (Total of 9 subdivisions)

c.   Organize, direct and control all divisions of the organization namely Food & Beverage, Golf & Sports Services, Rooms, Security & Transport, Sales & Marketing, Membership Services, Finance, MIS, Technical Services (Engineering).

Outstanding Achievements:

1.         Improved club revenues by 20% per annum through sales strategies and member participation

2.         Improved the Profit Line by 50% on the first year and 5-10% on the succeeding   3 years through stringent controls on efficient usage of utilities, labor and materials cost.

8.  HUDSON’S BAY LOYALTY MANAGEMENT PHILIPPINES, INC.

Country Manager, Philippine Branch

Regional Executive: Hong Kong Branch (July 2004-June 2005)

March 2002 to January 2006

Reporting to:  Mr. Arnold Co

President

Major Responsibilities:

a.         Over-all management of the Philippine Branch operation and coordination of the different departments such as Finance, Personnel, Buying, Materials Management, Creative, IT

b.         Prepare marketing plan and program structures for the Loyalty programs of clients, including launch campaigns, Ad campaigns, creative concepts, rewards catalogues, events management

c.          Prepare the back-end operational processes for redemption fulfillment, warehousing, courier management and over-all logistics of the business

d.         Over-all management of HBLM HK branch from July 2004-June 2005.  Set- up the proper manning and operational structure for the HK office starting July 2004.

e.         Trouble shoot for Account Management concerns in Philippines and Hong Kong

Current contracts successfully won by applicant:

i.                               BPI Rewards Program

ii.                             I-bank Depositors Program

iii.                           AIG Rewards Program

iv.                          Standard Chartered Rewards Program

v.                            Equitable Card Network Rewards Program

vi.                          Monterey Meat shops Loyalty Program

vii.                        Waterfront Hotel & Casinos Loyalty Program

viii.                      Abacus Travel Agents Loyalty Program

ix.                          Banco De Oro Unibank Loyalty Program in conjunction with SM Advantage (Launched March 14, 2005)

Outstanding Achievements:

1.      Improved Sales from 40M to 120 M per annum

2.     Improved customer base from 3 to 9 major clients

3.     Developed a wider selection of reward items and programs for clients

9. TAGAYTAY HIGHLAND INTERNATIONAL GOLF CLUB

COUNTRY CLUB AT TAGAYTAY HIGHLANDS

MIDLANDS GOLF CLUB INC.

THE SPA AND LODGE

Director of Food and Beverage for the 3 clubs

August 1995 to March 2002

General Manager for The Spa & Lodge

August 1995 to March 2002

Reported to: Mr. Nick Celdran

Vice President Operations and General Manager

Director of Food & Beverage:

a .Responsible for the pre-opening set up and over-all management of 25 themed restaurants and bars within the golf and country club resort.

THEMES:  2 Filipino restauarants, Thai, Japanese Teppanyaki, Italian, French Café, Bakery & Cakeshop, Poolside Grill, 2 coffeeshop, sports center bar, Irish Pub, Japanese Ramen House, Spanish, Korean, Balinese, Swiss, ,Steakhouse, Chinese, 2 Garden restaurants,  karaoke bar, food counters at animal farm, Equestrian center,  Disco bar

b. Manage preparation and approved annual Departmental goals. Collate

these goals into a Calendar of Operational Activities for timely and

effective implementation.

c.  Manage preparation of Annual Promotional Calendar of Activities and ensure the proper and effective implementation of these promotions.

d.  Managed preparation of annual departmental performance and presentation of pertinent operational information to the Board of Directors.

f.            Approved Training Schedules and materials for F&B new hires, regular staff, Managerial and Supervisory Staff.

g.          Organized and set-up the Banqueting arm of F&B.

Lodge Manager, Spa & Lodge

a.  Responsible for the overall day-to-day operation of the time-sharing

Facility of the clubs, with 5 suites and 20 deluxe rooms.

b.         Responsibilities included Front Desk Operations, Housekeeping, Administration and Finance, Food & Beverage and coordination with Engineering, purchasing and other support departments.

c.          Liaise with Spa consultant on the efficient operation of the Spa facility

Outstanding Achievements:

o   Successful launch of 25  themed restaurants and bars

o   Consistent yearly increase in revenue contributions versus budget

with a 10-15% annual growth

o   Maintained labor cost budgets

o   Implemented annual calendar of promotions and events for the clubs, for  both F&B and Membership departments

10.    OLIVER’S SUPERSANDWICHES PHILS. INC.

Operation Manager, Philippines

November 16, 1994 – July 1995

Reported to: Mrs. Ruth Velasco – Co

Major Responsibilities:

a.         Efficient operation of three (3) stores, central kitchen and central delivery service.

b.         Profitability of the company by way of annual sales growth and the implementation of proper control system of food & beverage, labor, utilities and other operational costs.

c.          Identification of possible location for future stores.

d.         Preparation of the operations manual and operations policies.

e.         Setting up stores from planning to operations.

11.    KAINAN SA ESCARIO RESTAURANT CEBU

DAMANA CATERING SERVICES MANILA

General Manager/Managing Director

November 1991 to October 1994

Reported to: Board of Directors

Major Responsibilities:

a.         Business development and feasibility studies

b.         Corporate budgeting and profitability

Pre-opening Set-up and efficient operation of the restaurant

c.          Organization, planning, direction, training and control of the operation of the business

d.         Analyzed financial statements and recommending action plans for the board’s approval

e.         Formulated marketing strategies and promotional activities for the company

f.            Established standard procedures and set-up operations manuals for our consultancies

12.    LJC GROUP OF RESTAURANTS

Food & Beverage Director

September 1988 to November 1991

Reported to: Mr. Lorenzo J. Cruz

President

Restaurants Managed :

Café Adriatico Malate

Café Adriatico Greenbelt

Larry’s Bar Greenbelt

Camp Gourmet Malate

Prego Italian Restaurant Malate

Bistro Lorenzo Greenhills

Anghang Galleria

Anghang Pasay Road

Larry’s Bar Galleria

Café Adriatico Cebu

Major Responsibilities:

a.         Pre-opening and launch of Camp Gourmet Malate and  Café Adriatico Cebu

b.         Efficient operations of the food and beverage department and central kitchen

c.          Ensured high quality products and excellent customer service in all outlets

d.         Profitability of the stores through the maintenance of the desired level of food and beverage costs

e.         Selection of all outlet personnel

f.            Standardization of recipes, setting up cost control procedures and recommend selling prices of all products

g.         Prepared the menus for all outlets

h.         Efficient operation of the catering arm of the group as its President

i.             Preparation of the annual budget for the food and beverage department

13.    LA PRIMAVERA RISTORANTE ITALIANO

Production Manager / Executive Chef

March 1986 to August 1988

Reported to: Mr. Werner Berger

General Manager

Major Responsibilities:

a.         Part of pre-opening team

b.         Efficient management of the kitchen

c.          Food costing, profitability of products, food quality

d.         Purchasing and storekeeping

e.         Standardization of recipes and new products developme

14.     THE KASBAH LEBANESE RESTAURANT

Food Supervisor – 3 months

Banquet Manager – 3 months

Assistant Food & Beverage Manager – 6 months

September 1983 to September 1985

Reported to: Mrs. Linda Floro

Food & Beverage Manager

Major Responsibilities:

a.         Part of pre-opening team

b.         Assisted the food and beverage manager in the various functions

c.          Directly responsible for soliciting banquet sales and attending to the arrangements of the functions

d.         Ensured food quality and excellent customer service

e.         Banquet menu planning

f.            Purchasing

15.     CELEBRITY SPORTS COMPLEX

Assistant Food & Beverage Manager

July 1982 to May 1983

Reported to:     Mrs. Lourdes Ochoa

Food & Beverage Manager

Major Responsibilities:

a.         Assisted the food and beverage manager in her various function

b.         Responsible for arranging parties and banquets

c.          Responsible for managing a canteen which served 800 to 1,000 people per day

LIST OF ACCOMPLISHMENTS IN CONSULTANCY CONTRACTS
FOOD INDUSTRY  1991-2005

1.   Tower Café, Take-out

Velaro Towers, Makati

Mrs. Candy Ledesma, Proprietor

Year 1991. 6 months

2.   Centerpoint Food Service

Centerpoint Ortigas

Mrs. Ada Mabilangan, Adminsitrator

Year 1991, 3 months

3.   Luigi’s Steak House

Tomas Morato

Mr. Isidro, Proprietor

1987-1988, 1 year

4.   Admiral Hotel, Food & Beverage Department

Malate, Manila

Mrs. Ma. Victoria Conception, Managing Director

1992, 6 months

5.  Akiga Japanese Restaurant

The Podium, Ortigas Center

Pasig City

Set-up: Year 2003-2004

Management Consultancy: 2005

OTHER LINE OF WORK INTEREST
Since 1989

Teaching a certificate course on

“HOW TO START A FASTFOOD AND CATERING BUSINESS”

Cooking Demonstrations

Maya Culinary Center, Pasay Road, Makati

School Director: Mrs. Rory Subida

CLUB MEMBERSHIP

LES TOCQUES BLANCES, PHILIPPINE CHAPTER, 1986 to present

HOTEL & RESTAURANT ASSOCIATIONOF THE PHILIPPINES (HRAP), current
II. ACADEMIC BACKGROUND
Educational Level:       Inclusive Years School

Primary                        1966 to 1972                           Institucion Teresiana

(now Poveda Learning Center)

EDSA, Mandaluyoong

Secondary                   1972 to 1976                           Dominican College

San Juan, Metro Manila

Tertiary                         1976 to 1982                           University of the Philippines

Diliman, Quezon City

Graduated with the degree of Bachelor of Science in Hotel and Restaurant Administration

Practicum: Nikko Manila Garden

Graduate Studies:

Master in Business Administration

Ateneo Graduate School of Business

Makati, Manila

Pending Thesis

SPECIAL TRAININGS/SEMINAR:

1.            Chinese Cooking Kitchen Management, F&B Management

New World Hotel

July to September 1991

Cantonese Cuisine:        Victoria Hotel

Hong Kong

Szechuan Cooking:         Dynasty Club

Hong Kong

Food & Beverage and Kitchen Management:                 New World Hotel

Kowloon, Hong Kong

Cuisine Familiarization and operations tour:

Amanusa & Legian Hotel, Bali, Indonesia,1998:  For Balinese Cuisine

Bangkok Thailand: 1998:  For Streetfood familiarization and Thai cuisine

Peter Luger, New York, 2000:  For Steakhouse Menu and Operations

Din Tai Fung, Taiwan, 2007:  For High end Dimsum Fastfood Operations

Training

2.         Marketing and Promotions for Hotel & Restaurants, 2001

3.         Integrated Resorts Operations and Management by Marcus Evans

Sentosa, Singapore

2011

4.         Disaster Control and Management

Clark Development Corporation

2014

III. PERSONAL DATA
Age: 59 years old

Birthrate: August 9, 1959

Birthplace: Batac, Ilocos Norte

Status: Separated

No. Of Children:  3

Mother: Dr. Adoracion Quiaoit, Doctor of Medicine

Father: Dr. Lauro P. Bumatay (Deceased),  Doctor of Dental Medicine

Hobbies: Singing , reading, cooking, recipe development

IV.  REFERENCES

May be furnished upon request