NIRMAL VASWANI
AWHO, Sector CHI 1ST, Block NO-3P, Flat no-204 ▪ Greater Noida, Uttar Pradesh, India
Telephone: + (91) 981.128.8372 ▪Email: [email protected] ▪ Skype: nirmal.vaswani

Sales and Marketing Operations Director/Vice President – Marketing and Operations

PROFILE

 Highly accomplished professional with over 19 years of experience in sales and marketing operations involving revenue increase, market share, achieving cost reduction, and improving client satisfaction.
 Skilled in achieving financial objectives for sales and marketing by focusing on its requirements, preparing budget and expenditure, analyzing discrepancies, and initiating curative actions.
 Proven expertise in liaisoning from securing land allotment to drawing sanctions from competent government authorities, as well as successfully ramping up business assignments.
 Ability to coordinate clearance from Environment Department, Fire Department, Airport Authority of India, CGWA, and Pollution Control Board.
 Outstanding management skills, which includes analyzing market trends and developing marketing plans or strategies for an organization to attract potential clients and deals.
 Proficient in overseeing complex business challenges involving high-stake decisions, implementing marketing strategies to determine gross-profit plans, and achieving corporate purposes.

CORE COMPETENCIES

P&L Accountability ▪Project Management ▪Continuous Process Improvement ▪Market Research ▪Business Development ▪Facility Management ▪ Analytical and Problem Solving Skills ▪Team Management ▪Training and Development ▪Brand Management ▪ Market and Competitor Analysis ▪Campaign Management ▪Revenue Optimization ▪Liaisoning and Networking ▪ Communication and Interpersonal Skills ▪ Management Skills

KEY ACHIEVEMENTS

 Successfully led an operation for a profit centre, resulting in business worth $300 Million in the region.
 Selected as “Best Revenue Collector” in 1999 for Sales Department at KITCO in Kuwait.
 Successfully expanded the business for Hindustan Unilever by creating promotional campaigns to increase productivity, as well as enhanced the market segment and penetration strategies to achieve targets.

PROFESSIONAL EXPERIENCE

SKYLINE INFRATECH PVT, LTD, New Delhi, India
Vice President (Marketing and Operations) September 2000 – Present
 Liaising with sales, marketing, and government departments regarding business development, market research, and profit and loss process, as well as coordinating with the upper management for budget and business plans.
 Performing extensive research for strategy and positioning for aggressive growth and implementing numerous strategies to enhance the overall business growth of the company.
 Coordinating with attorneys and legal professionals regarding land controlling process, vendor management, procurement, and financial activities.
 Planning and implementing marketing strategies to enhance the overall business plan of the company, as well as administering international clients and preparing new schemes.
 Managing bankers with issues related to project funding and sanctioning of home loans to customers.
 Establishing a market research program with the external marketing agency for understanding the requirements of clients for promoting sales.
 Functioning closely with the Head of Operations for maximizing sales opportunities, as well as planning and implementing sales and marketing policies for the department.
 Formulating and planning budget for the marketing department, including advertising, sales promotion, public relations, and product development.
 Implementing strategies for online marketing such as website management, email marketing, SEO, social networking, SMS, and viral marketing, as well as monitoring CRM for developing sales initiatives.
 Networking with the architect for preparing drawings as per the building byelaws of authority, as well as analyzing designs and coordinating with consultants and contractors for changes.
 Effectively identifying and generating low cost/reliable vendor base for procurement of materials
 Maintaining healthy business relations with customer and enhancing customer satisfaction matrices by achieving delivery and service quality norms.

Key Achievements:

 Received multiple promotions from Manager-Sales to Vice President-Marketing &Operations in the company for demonstrating remarkable performances.
 Selected out of 20 people for visiting Dubai to collaborate with other companies and initiate the project.
 Saved 20% of marketing cost by incorporating measures like continuous process improvement, business process outsourcing, and cost reduction strategies
 Successfully managed the campaigning of residential and commercial projects in 2015.

PRIOR EXPERIENCE

KITCO, FMCG COMPANY, Kuwait, Middle East
Assistant Manager (Sales) August 1999 – February 2000

HINDUSTAN UNILEVER LTD (FMCG Company), Jodhpur, Rajasthan, India
Team Leader August 1998 – July 1999

EDUCATION

UPTU, Lucknow, India
M.B.A in Marketing and Finance August 2006

JAI NARAIN VYAS UNIVERSITY, Jodhpur, India
Master of Commerce July 2001
Bachelor of Commerce July 1998

Tulec, India
Diploma in Web Designing November 2006

All India Institute of Management Studies, Chennai, India
Diploma in Financial Management August 1999

TRAINING AND SEMINARS

Financial Management Program on Finance, IIM, Indore
International Strategic Marketing in focus to Asian Market (Thailand Government)

IT SKILLS

Web Designing
Windows and ERP
’C’ Language
FoxPro 2.6
Internet Applications
Microsoft Office (MS-Word, MS-Excel, MS-PowerPoint)

LANGUAGE SKILLS

English, Hindi, and Sindhi