NITIN GUPTA
Contact No.: +91-9225625610, 9834164064, 7020835363 E-Mail: [email protected]
PROFESSIONAL SUMMARY
Ü Seasoned Professional possesses cross functional experience in varied sectors like Digital, B2B, B2C, Sales, Retail (stores), Telecom, Devices, Handset, FMCG, Dairy, OTC & Pharma.
Ü Over 20 years of experience in Planning, Sales & Marketing, Business Operations, Channel Management, Retail management, Modern & Institutional Trade, Promotion/ Brand Building, Key Account Management, Product Launch, Team Management, Client Servicing & Business Development.
Ü An effective communicator with excellent leadership, problem solving quality with a track record of enhancing profitability & internal controls. Experience in Govt./ Private Liasoning & other local bodies– eg: should have experience in meeting Govt./Private officials/ securing permissions & order etc.
Ü A principle executive ‘point of contact’ for the company accountable for ensuring that appropriate business strategies are in place and are acted upon according to priorities. A keen strategist experienced in managing entire business operations with key focus on top-line & bottom-line profitability by optimal utilization of resources, Branch & Store Management, New product launches, Inventory Management & handling P/L responsibility.
Ü Possesses a strong business mind for achieving the defined KPIs, implementing policies/ functions of the company. Providing direction, motivation & training to the team; ensuring optimum performance for all planning, operational and sales related issues.
Ü Enabling business growth by Stores, appointing new channel partners, streamlining workflow developing and managing a network of channel partners; identifying & networking with financially strong & reliable distributors/channel partners to achieve deeper market penetration.
Ü Implementing sales promotion plans; coordinating the in-store promotional activities for new releases & special products. Building brand focus in conjunction with operational requirements; implementing pre/post launch sales promotional activities for brand building & market development.
Ü A keen planner & strategist with a proven track of record of launching & re- launching products and establishing them as major products. Interpreting the competition to fine-tune marketing strategies; reaching out to unexplored markets in rural & urban areas.
Ü Ensuring skills enhancement and development of every individual in the team; conducting periodic performance appraisal, motivating the team and retaining critical resources for the benefit of organization.
CORE COMPETENCIES
Strategic Planning:
Ü Devising departmental goals and budgets for the achievement of organizational objectives.
Ü Formulating policies for achieving top line and bottom-line profitability.
Ü Successfully developed the visibility of all the brands in and around MP & Maharashtra.
Sales & Marketing:
Ü Overseeing sales & marketing operations & accountable for increasing profitability and achieving business objectives.
Ü Launching new products, thereby, increasing the product portfolio and enhancing operations.
Ü Driving sales initiatives to achieve business goals & managing the frontline sales team to achieve them.
Ü Conceptualizing & implementing sales promotional strategies as a part of brand building & market development effort.
Operations:
Ü Supervising the business (B2B, B2C, Branch/Stores/Employees/Retailers/Distributors/FSE/Super Stockiest/C&F’s) operations and analyzing need for expansion/opening of new outlets.
Ü Monitoring the routine functions encompassing merchandising, display, client interaction and team management.
Ü Designing of Budgets, schemes for Retail, Channel & team, resolved the issues related to Sales Tax of the company.
Channel Management:
Ü Identifying & networking with financially strong & reliable channel partners, resulting in deeper market penetration & reach.
Ü Monitoring Company Stores, channel sales and marketing activities; implementing effective strategies to maximize sales and accomplishment of revenue and collection targets.
Ü Modern Trade management key area for focus and development.
CAREER CONTOUR
Since Apr’ 17 with Reliance Jio Infocomm Ltd, Aurangabad (Buldhana, Malkapur – MH) as Jio Center Manager (Cluster Head – Business Operations)
Notable Attainments:
Ü Administration, Facilities management, Office Management & Coordination responsible for Daily operation of Centre & Stores starting from Acquisition (across verticals), Retention, Churn, Recruitment, Administration, Centre operation & finally Profit & Loss of the Branch & Stores. Responsible for managing prepaid, data and device business in the Centre as P&L Manager.
Ü Promote our product line, campaign with the Channels & Managers, interacting with clients/ buyers and close small & Bulk deals.
Ü Govt./Private Liasoning & other local bodies– eg: should have experience in meeting Govt./Private officials/ securing permissions & orders etc.
Ü Manage Jio Center/ Jio Point Stores & Channels, so as to achieve profitability, increase market share, customer growth, continuous operational improvement and working capital effectiveness.
Ü Responsible for Daily operation of Center, stores, marketing activities, new product development, strategies. responsible for strategizing the sales activities of the Center and ensure constant revenue enhancement in various operations of the Center.
Ü Responsible for territory development i.e. analysis of the territory and sub territory in terms of market share, market penetration, product visibility, Store productivity, network coverage, etc. vis-à-vis competitors increase the penetration by increase in number of retailers in the territory.
Ü Conduct Business reviews to monitor the performance against sales plans and targets for the Sales and Distribution operations organization managing the Direct Sales, Stores and Mass Trade channels and provide clear objectives, daily tasks, targets and functional responsibilities to staff.
Ü Coordinate with the State Supply Chain and Marketing functions to develop the plan for servicing of channel partners, stores i.e. Direct Sales Partners to ensure availability of marketing merchandise, adequate inventory of products and devices, sales kits, demo devices etc.
Ü Excellence in Team handling, manpower recruitments, Store manpower, distribution channel network & Retailers, FSE, develop old & appoint new distributors, retailers in every untapped market to boost the sales as well as covering width & depth.
Ü Team Size on roll 23+ People (Including 8 different verticals- Sales & Distribution, Stores, Network, Finance, CSD, SCM, DRS, SLP, FTTX), 24+ Off roll employees, Channel, FSEs & Retailers.
Oct’ 08-Apr’ 17 with Tata Teleservices (Maharashtra) Ltd, Nagpur (MH) as Area Sales Manager (Prepaid Sales)
Notable Attainments:
Ü Excellence in Team handling, distribution channel network & Retailers, FOS, develop old & appoint new distributors, retailers in every untapped market to boost the sales as well as covering width & depth.
Ü Steered a team of Executives, PSM & FOS/ DSE and managed controlling, motivating, directing, design/ declare incentive Schemes for them and take reporting from them.
Ü Handled the business operations for the:
o Prepaid GSM/CDMA TATA Docomo activations, CAF TAT Management, MNP, CDMA Handsets, Walky & Dongles (Photon+3X/ 3G & Wi-Fi) (Devices), tracking Active Gross/ churn, M2, PRR, KROs, trade Budget Management, KPI’s, revenue, LUT sites.
o Logistics & supply chain Management for Sim cards, Paper voucher, CDMA Handsets/ CDMA & GSM Dongle offers, monthly trade schemes planning, implementation, NOC, ROI, review & counter competition activities, territory targeting by FOS, beat, tracking merchandizing, products & activities.
Ü Designed & implemented various promotional schemes in the market for optimum & maximum utilization of sites (BTS) to increase activations & revenue automatically improves market share & profits.
Mar’ 07 – Oct’ 08 with Idea Cellular Limited, Solapur (MH), Idea Cellular Ltd. (Aditya Birla Group) as Assistant Manager (Prepaid Sales)
Notable Attainments:
Ü Excellence in expanding the distribution channel network & retail for sales, developed old & appoint new distributors, transacting & activating retail outlets in every untapped market to boost the sales as well as covering width & depth.
Ü Holds the distinction of handling approx.7000 new prepaid activations and generated an annual revenue of 1.80 crore per month for Net Setter (Data Card) and PCO Sales at LUT’s & activations both.
Ü Essayed a vital role in analyzing the business prospects of the company to fulfill mass prepaid acquisitions, primary, secondary & tertiary sales targets.
Ü Chalked out and implemented policies, DPL norms, effectively designed tactics and action plan to achieve the business development goals set by the organization.
May’ 02–Mar’ 07 with J.K. Dairy & Foods Ltd (J.K. Group), Indore/Bhopal/Gwalior (MP) as Area Sales Executive (ASO)
Notable Attainments:
Ü Distinction of handling CSA/ Depot, Channel sales, Institutional, Modern trade & retail, developed old & appointed new distributors in every untapped market with the Sales Representatives.
Ü Registered a significant increase and covered width/ depth, made claims and handled business of 72 lakhs (in volume 50 mt.) per month.
Ü Excellence in product launch, promotion and conducted a detailed research on the market competition and the prices to stay ahead of the key players in the market place.
Ü Steered a team of Sales Representatives, track & monitor through proper beat working with team.
Ü Proactively involved in analyzing the business prospects of the company to fulfill primary & secondary sales targets by implementing policies, effectively designing tactics and action plans.
Ü Skillfully involved in developing the availability/ visibility of all the brands in and around the assigned territories.
PRECEDING ASSIGNMENTS
Oct’ 00 – May’ 02 with Wembley Laboratories Ltd (Quickfix), Madhya Pradesh as Sales Representative (SO)
Notable Attainments:
Ü Manage Two CFAs/ ISRs, handle retail & distribution channel network of different regions of M.P.
Ü Ensure quality class merchandising & impact visibility of the complete product range in the trade.
Ü Looked also distributor profitability (ROI), adherence to company’s commercial norms, fulfill primary & secondary sales targets and check/ clear payment position of the distributors.
Ü Appoint RDS in every untapped market with the ISR to boost the sales as well as covering width and depth.
Ü Follow proper PJP & do end to end beat working with distributor FSE & ISR.
Ü Built relationship & drive direct engagement with contractors, carpenters & technicians, organizing seminars & meets for them.
Ü Sampling of products to end consumers.
Jan’ 98 – Oct’ 00 with Esskay Pharmaceuticals Limited, Bhopal/Indore (MP) as Medical Coordinator
Notable Attainments:
Ü Handled and appointed stockiest/ distributors all over the assigned areas.
Ü Launch/ promote the products in assigned areas & amongst doctors.
Ü Made the availability/ visibility of the products in the market (chemist& hospitals).
Ü Assessing competition and proposing plans to increase the market share and doing quarterly float operation in the area with new attractive schemes and offers.
ACHIEVEMENTS
Ü Ranked Top15 JC in Highest URO/ UAO Achievement in 1st QTR of 2019 in Maharashtra – RJIL.
Ü Achieved 6th position in overall KPIs in Dec 2018 awarded as “Jio Raor” in Maharashtra – RJIL.
Ü Ranked 2nd position in ROM in the “ACHIEVERS” category with 106% Achievement for the month of Dec16.
Ü Topper in Outlet Target Vs Achievement in Club40 & Awarded as “On the Spot Light Award” in the month of Aug16.
Ü Achieved “TTL HIFLIER AWARD” in “3G KA JUNOON” Contest nationally 6th/4th in Circle in the month of Feb16 & Nationally 5th/5th in Circle in the month of Mar16 in >20BTS Cat.
Ü Achieved “3G KA ARJUN AWARD” in “3G KA MAHASANGRAM” Contest in ROM in the month of Dec15 to Jan16.
Ü Qualified for “Dubai Trip” for the completion of 1st Quarter M2 Targets 2015.
Ü Achieve 136% in Circle Contest-Lakshya2 (High Value FRCS & DUAO) for continuous 3 months- TTML.
Ü Awarded by the V.P. for the best Performance in Q-3 2009 for Activation & Revenue as “U Made That Difference” Award. Awarded for achieving 120% Target for CDMA Handsets in Jan.11, for highest in all parameters in May11 at Nagpur cluster as “U MADE THAT DIFFERENCE AWARD” & Awarded as Best ASM Vidharbha for Consistent Performer Mar12- H2- TTML.
Ü Recognized with highest sales for playing a key role in launching R–Del Walky & CDMA Handsets with new concept for rural villages in Nagpur Region- TTML.
Ü Qualified for a Singapore trip against achieving the four months target scheme – idea.
Ü Awarded for ever highest overall growth in business in MP – J.K. Dairy & Foods Ltd (J.K. Group).
Ü Noticed for highest Primary & Secondary growth done – Wembley Laboratories Ltd (Quickfix).
Ü Recognized for the best launch of company overall SKUs in assigned territory as per width & depth of distribution – Esskay Pharmaceuticals Ltd.
QUALIFICATIONS
MBA – 2009 from National Institute of Management (NIM), Nagpur (MH)
B.Com – 1997 from Barkatullah University, Bhopal (MP)
H.S.S.C. (10+2) – 1994 – M.P. Board of Secondary Education, Bhopal (MP)PERSONAL DETAILSil Analysts of India, Hyderabad
PERSONAL PORTFOLIO
Date of Birth: 22nd June, 1975
Marital Status: Married
Personality: Positive Attitude, Work Alcoholic, Sincere, Self Motivated, Listener & Dedicated.
Strength: Accredited for efficient performance in the organization & maintaining healthy & cordial atmosphere with colleagues, always ready to take new challenges & prove my worth with interpersonal skills, analytical ability and Quality of effective Team Builder.
Permanent Address: 376/A, Rachna Nagar, Govindpura, Bhopal – 462023 (MP)
Present Address: Flat no.-7, SarojDevi Appt., Harikiran Society, Near Mobile Tower & Water Tank, Malkapur- 443101, Buldhana (MH)
Specialization: Marketing & Operations
Specialization: Commerce (Management)
Specialization: Commerce
Administration, Facilities management, Office Management & Coordination responsible for Daily operation of Centre & Stores starting from Acquisition (across verticals), Retention, Churn, Recruitment, Administration, Centre operation & finally Profit & Loss of the Branch & Stores. Responsible for managing prepaid, data and device business in the Centre as P&L Manager. Promote our product line, campaign with the Channels & Managers, interacting with clients/ buyers and close small & Bulk deals. Govt./Private Liasoning & other local bodies– eg: should have experience in meeting Govt./Private officials/ securing permissions & orders etc. Manage Jio Center/ Jio Point Stores & Channels, so as to achieve profitability, increase market share, customer growth, continuous operational improvement and working capital effectiveness. Responsible for Daily operation of Center, stores, marketing activities, new product development, strategies. responsible for strategizing the sales activities of the Center and ensure constant revenue enhancement in various operations of the Center. Responsible for territory development i.e. analysis of the territory and sub territory in terms of market share, market penetration, product visibility, Store productivity, network coverage, etc. vis-à-vis competitors increase the penetration by increase in number of retailers in the territory. Conduct Business reviews to monitor the performance against sales plans and targets for the Sales and Distribution operations organization managing the Direct Sales, Stores and Mass Trade channels and provide clear objectives, daily tasks, targets and functional responsibilities to staff. Coordinate with the State Supply Chain and Marketing functions to develop the plan for servicing of channel partners, stores i.e. Direct Sales Partners to ensure availability of marketing merchandise, adequate inventory of products and devices, sales kits, demo devices etc. Excellence in Team handling, manpower recruitments, Store manpower, distribution channel network & Retailers, FSE, develop old & appoint new distributors, retailers in every untapped market to boost the sales as well as covering width & depth. Team Size on roll 23+ People (Including 8 different verticals- Sales & Distribution, Stores, Network, Finance, CSD, SCM, DRS, SLP, FTTX), 24+ Off roll employees, Channel, FSEs & Retailers.
Excellence in Team handling, distribution channel network & Retailers, FOS, develop old & appoint new distributors, retailers in every untapped market to boost the sales as well as covering width & depth. Steered a team of Executives, PSM & FOS/ DSE and managed controlling, motivating, directing, design/ declare incentive Schemes for them and take reporting from them. Handled the business operations for the: Prepaid GSM/CDMA TATA Docomo activations, CAF TAT Management, MNP, CDMA Handsets, Walky & Dongles (Photon+3X/ 3G & Wi-Fi) (Devices), tracking Active Gross/ churn, M2, PRR, KROs, trade Budget Management, KPI’s, revenue, LUT sites. Logistics & supply chain Management for Sim cards, Paper voucher, CDMA Handsets/ CDMA & GSM Dongle offers, monthly trade schemes planning, implementation, NOC, ROI, review & counter competition activities, territory targeting by FOS, beat, tracking merchandizing, products & activities. Designed & implemented various promotional schemes in the market for optimum & maximum utilization of sites (BTS) to increase activations & revenue automatically improves market share & profits.
Excellence in expanding the distribution channel network & retail for sales, developed old & appoint new distributors, transacting & activating retail outlets in every untapped market to boost the sales as well as covering width & depth. Holds the distinction of handling approx.7000 new prepaid activations and generated an annual revenue of 1.80 crore per month for Net Setter (Data Card) and PCO Sales at LUT’s & activations both. Essayed a vital role in analyzing the business prospects of the company to fulfill mass prepaid acquisitions, primary, secondary & tertiary sales targets. Chalked out and implemented policies, DPL norms, effectively designed tactics and action plan to achieve the business development goals set by the organization.
Distinction of handling CSA/ Depot, Channel sales, Institutional, Modern trade & retail, developed old & appointed new distributors in every untapped market with the Sales Representatives. Registered a significant increase and covered width/ depth, made claims and handled business of 72 lacs (in volume 50 mt.) per month. Excellence in product launch, promotion and conducted a detailed research on the market competition and the prices to stay ahead of the key players in the market place. Steered a team of Sales Representatives, track & monitor through proper beat working with team. Proactively involved in analyzing the business prospects of the company to fulfill primary & secondary sales targets by implementing policies, effectively designing tactics and action plans. Skillfully involved in developing the availability/ visibility of all the brands in and around the assigned territories.
Manage Two CFAs/ ISRs, handle retail & distribution channel network of different regions of M.P. Ensure quality class merchandising & impact visibility of the complete product range in the trade. Looked also distributor profitability (ROI), adherence to company’s commercial norms, fulfill primary & secondary sales targets and check/ clear payment position of the distributors. Appoint RDS in every untapped market with the ISR to boost the sales as well as covering width and depth. Follow proper PJP & do end to end beat working with distributor FSE & ISR. Built relationship & drive direct engagement with contractors, carpenters & technicians, organizing seminars & meets for them. Sampling of products to end consumers.
Handled and appointed stockiest/ distributors all over the assigned areas. Launch/ promote the products in assigned areas & amongst doctors. Made the availability/ visibility of the products in the market (chemist& hospitals). Assessing competition and proposing plans to increase the market share and doing quarterly float operation in the area with new attractive schemes and offers.