ROBERTO MIRASOL

Business And Sales Executive

Address: 39-20 Victoria Lane, Sunset Estates, Angeles City, PAM, Philippines

Phone: +639178899937

Email: [email protected]

Senior Business and Sales Executive with career history in multinational and local companies and proven ability to hire, develop and retain high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Offering excellent interpersonal and communication skills and experience managing different organization and industries.

Skills

Business Development

Sales Operations

Supply Chain

General Management

Work History

2018-10 –  Business Development/ Sales Consultant (Board Member)

Current      Liquorland Inc, San Miguel, Tarlac

•          Alcoholic Beverage
•          Works alongside sales representatives to boost sales by enhancing product availability and advertising collateral
•          Rewrote and updated scripts and selling procedures to decrease sales route downtime and increase sales 25%
•          Liaise with customers, management and sales teams to better understand customer needs and recommend                           appropriate solutions

2013-10 –  President and General Sales Manager

2018-08     Carniceros Inc, Quezon City, Metro Manila

•           Meats retailing, trading and distribution
•           Maintained agile, responsible organization with sustained revenue growth by monitoring industry forecasts,                        honing budgets and adjusting marketing strategies
•           Built and strengthen productive and valuable industry partnerships to drive collaboration, engagement and                          revenue stream development
•           Achieved top sales for two consecutive years, growing annual revenues by 120%

2009-10 –  Director for Business Development

2013-10     Wholesome Foods Inc, Quezon City, Metro Manila

•          Fast-moving Consumer Goods
•          Established, initiated and optimized business development strategies based on company targets, market data and               budget factors
•          Negotiated, prepared and signed contracts together with team for clients
•          Identified and pursued valuable business opportunities to generate new revenue streams and improve bottom line             profit
•          Exceeded sales goals by 55% to increase revenue

2008-07 –  Category Management Consultant

2009-08     Coca-Cola Bottler’s Philippines Inc, Makati City, Philippines

•            Non-Alcoholic Beverages
•            Analysed current business plan, identified inefficiencies in existing processes, and tracked performance following               implementation of Category Management and CRM programs with Key Customers Nationwide
•            Trained Key Account Managers together with staff to organize and perform within six months quality standards of             above programs
•            Conducted field visits and met corporate customers for business development and CATMAN/CRM project updates

2006-04 –  Country Head

2008-06     TCC Limited, Makati, Metro Manila

•            Retail Marketing Promotions
•            Owned all aspects of sales planning, development, team and account management for Philippines and Guam
•            Prepared sales presentations for clients showing success and credibility of Promotional programs that will                           increase sales revenue
•            Achieved sales goals of $2 million per year, and service targets by leveraging interpersonal communication skills                 and product knowledge to cultivate and secure new customer relationships
•            Collaborated cross-functionally with headquarters on a regular basis

2002-02 –  Managing Director

2005-12     SIMCO, Manila, Metro Manila

•           Retail Supply Chain Software Development
•           Initiated operational improvements in Retailing by developing software for back-end and front-end of business
•           Collaborated with Senior Leadership of the Philippine Association of Supermarkets to define objectives and                          expected improvements in store efficiencies through software application
•           Designed and developed reports using Microsoft based platform
•           Carefully documented technical workflows for current and newly hired employees

1988-05 –  National Key Account Sales Manager

2001-12     Coca-Cola Bottler’s Philippines Inc, Makati, Metro Manila

•          Non-Alcoholic Beverage
•          Previously worked as National Fountain Operations Manager, Marketing Manager for Central Luzon and Field                   Marketing Manager for Northern Luzon
•          Devised Sales Strategies and Business Plans for National Customers to increase points of distribution, shelf space,             product positioning, and tailored fit sales and marketing programs
•          Directed work of efficient administrative and sales teams maintaining accurate sales, inventory, order and                           collection efficiencies
•          Achieve Sales Goal of $30 million per year

1983-01 –  Worked as Section Sales Manager for Procter and Gamble Philippines

1988-04     And Marketing Assistant for Tetra Pak Philippines

Accomplishments

•          Business Start-ups: Created two businesses, generating results and profits that exceeded stakeholder expectations
•          Coaching and Training: Successfully cascaded and implemented Category Management and CRM to Coca-Cola                   Account Management team
•          Strategic Partnerships: Established strong collaboration with the Philippine Association of Supermarkets
•          Supply Chain improvement: Proponent in building Coca-Cola’s Fountain production and distribution facilities that           improved in-store product availability from 50% to 75%

Professional Training

1.      October 2007, Presentation Workshop- Dubai UAE

2.      October 2006, Negotiation Workshop- Rome Italy

3.      1997-1999 Quarterly Customer Workshop- Singapore

4.      May 1998 7-Eleven Global Workshop- Atlanta GA

5.      October 1996, Leadership in Marketplace Excellence -Atlanta GA and Istanbul Turkey

6.      May 1992 Sales Operation Course- London England

7.      July 1985 School Milk Program- Brussels Belgium

8.      May 1985 Sales Administration Course and Machine/Technology Training- Lund Sweden

Education

Bachelor of Science in Commerce: Management of Financial Institutions

Bachelor of Arts: Theoretical Economics

De La Salle University – Manila, Philippines