Personal Details

Name
Jayasundara Arachchige Samantha Perera
Date of Birth
2nd May 1972
Marital Status
Married
Nationality
Sri-Lankan
Gender
Male
Religion
Roman Catholic
Work Experience

28 Years.
Address
170/23, Cherry Land, River Bank Road, Wattala, 11300. Sri-Lanka
Mobile
+94 77776 3882
E-mail
samantha­[email protected]  [email protected]

Academic Qualifications- Master Of Business Administration
Year
Qualification
Institution / University
April 2015-March 2017
MBA
Mahatma Gandhi University, India.
12/03/2018
Graduation
Division -First

Work Experience
Personal Summary:

Excel in Sales, marketing, distribution & team building profession with over 28 years of experience in the Digital appliances, Electricals and Electronics Industry. Broaden expertise and experience in partner development management, new product development, and major account management with new business development.

USHA INTERNATIONAL LTD.

Consumer Electrical Goods

Oct 15th 2018 –Present

Assistant Vice President / Country Head -Sales -Sri Lanka.
Responsibilities, Duties and Professional Experience:

·         Fully responsible for the establishment, maintenance and expansion of branch supervised, including all aspects of business development, marketing, training, operation, finance, human resources, logistics, warehouse, management information systems, etc;

·         As a Country Head to be involved in development and execution of Sales & Marketing initiatives for all the products under the brand name of USHA

·         Be responsible for giving market feedback, appointment of new dealers and undertaken demand generating activities to increase sales in the Sri Lanka.

·         Interact and monitor the distributor sales and purchases and also monitor their sales staff in their day to day working.

Responsible for promotion advertising & BTL Activities
Planning in line with company policy, cooperate with the distributor team for marketing and networking development;
·         Develop and implement business policy and rule book for the organization.

Conduct market research, compare comparable industries and products, keep professional analysis of the related data, provide the optimized and improved plan accordingly;

Tecze Electronics Private limited.

Consumer Electronics

Feb 1st 2018 – Oct 15st 2018

Director -Sales -Sri Lanka.
Responsibilities, Duties and Professional Experience:

·         Fully responsible for the establishment, maintenance and expansion of branch supervised, including all aspects of business development, marketing, training, operation, finance, human resources, logistics, warehouse, management information systems, etc;

·         In accordance with the overall development objectives of the company and strategic planning, formulate and implement sales goals and profit plan of branch

Establish and manage the office team and distributor team, standardize marketing procedure and business development process, implement marketing objectives; guide and provide training for distributors;
In accordance with the regulation of the company and regional development, cooperate and optimize business policy according to the branch business situation, expand the distributor networking and online users;
Planning and manage market activities/ events, implement the activities of business/market promotion and advertising reasonably and effectively;
Conduct market research, compare comparable industries and products, keep professional analysis of the related data, provide the optimized and improved plan accordingly;
Planning in line with company policy, cooperate with the distributor team for marketing and networking development;
·         Develop and implement various business policies.

Samsung India Electronics (Pvt) Ltd, India.

Sep 2011 –Jan 2018

Country Business Head of Consumer Electronics, Sri Lanka Branch.
Responsibilities, Duties and Professional Experience:

· Distribution. Prime responsibility on generating sales by developing credible, long-term relationships with national distributors and modern trades

· Cooperate closely with multinational to develop products successfully and launch products portfolios for local sales organizations.

· Aligning and Implementing strategies on crisis management on timely basis.

· GSCM Planning and rolling forecasting management. Production control, Sales & Inventory

· Key Accounts Handling. Design policies and legal frame work at strategic level for the functional areas of Samsung business to align with the corporate objectives.

· Preparation of the Annual Plan & Budget to the Samsung Head Quarters and top management of the Samsung India Head office.

· Develop, design and incorporate all strategies in the ‘Marketing Plan’ to achieve the targets set by the HQ.

· Delegate and assign such targets to each distributor depending on their historical data, locality and potentiality.

· Instructing direct Managers about the “course of action” to be taken to achieve the targets & way forward.

· Evaluating and proposing retail activities in all ATL / BTL, Distributor promotion, Consumer promotions and EMI sales proposals, and ultimate responsibility for generating sales volume by developing credible long-term customer relationships.

· Constantly monitoring the competitors in a fiercely competitive market and to suggest / recommend necessary changers / action to Head quarters and Head office in India to be competitive to have the edge over others.

· Responsible for all following ups and design ‘Recovery Strategies’ and directing distributors to recover LC dues within the stipulated credit terms.

· Establish and Enhance Sales and Marketing Strategies for Marketing Department and control execute budgets in the SAP.

· Effectively manage and lead the Sales team to ensure achievement of goals and objectives of each distributor and department.

· Align, build processes and controls to ensure accountability for adherence to the Samsung global guidelines to product display norms to regional and zonal management in each distributor for Samsung Brand shops & Shop in Shop under a regulatory and compliance framework.

· Effectively manage all litigation process of the Sales distributors to ensure Samsung legal compliances are met in order.

· Expertise know how of approval policy for the Bank Guarantee and Letter of Credit, shipping documents as per global guide line.

· Firsthand knowledge of credit limits utilization and LC process.

· Expertise knowledge in joint market survey, implementing and control of market retail pricing MRP/RRP & Pricing structures.

· Expert marketing skills directly supported to continues growth in sales, product launch campaigns and marketing communications plans.

· Online Business strategy and new propositions are properly addressed.

· Manage Sri Lanka CKD & SKD operation on Refrigerators  manufacturing.

Samsung India Electronics (Pvt) Ltd, India.

Sep 2011 – 2015   Head of Home Appliances Division/

Sep 2015 – 2016    Head of Retail & Distribution Operation,

Sri Lanka Branch.
Responsibilities, Duties and Professional Experience:

·         Conducting feasibility study & suggesting new dealer network in prospective areas.

·         Managing & Developing the territory network as per the potentiality of the showroom managers & field supervision

Driving sales through maximizing team performance with 200 Sales consultants and 25 Field supervisions
·         Driving operational, visual and customer service standards in store.

·         Monitoring and reviewing store performance on a regular daily, weekly and monthly basis.

·          Implementing store compliance and health and safety Inventory procedures.

·         Maximizing sales through effective merchandising and marketing.

·         Deciding on store layouts as per the distribution strategy.

·         Recognizing and rewarding good staff performance.

·         Monitoring product availability levels throughout the day and replenish stocks to ensure 100% stock availability.

·         Developing business links within the local community.

·         Working with the visual team to manage displays within the store.

·         Recruiting the right people with the right behaviors in to the right jobs and ensuring they are given access to the right training.

·         Actively monitoring competitor activity.

·         Managing the store profit & loss account within budget.

·         Getting feedback and capturing data from customers.

·         Organizing, preparing and arranging promotional materials and displays

·         Maintaining accurate statistical and financial records.

·         Creating a combination of real value for money and outstanding customer service

·         Effectively maintaining stock levels and ensuring the quality of supplies

Abans Limited, Colombo 03, Sri-Lanka.

www.abans.lk

February 2003 to September 2011

Field Sales Manager.

Sales Account Development and Distribution Management
Nature of Business.

LG Electronics & Electricals appliances.

Professional Experience:

Sales and marketing professional with twenty years of experience in the Electronics and Electricals industry. Excel at territory development, major account management, and new business development.

Duties, Responsibilities:

· Conducting feasibility study & open Showrooms in prospective areas.

· Managing & Developing the territory network as per the potentiality of the showroom managers & field supervision

·  Design policies and legal frame work at strategic level for the functional areas of hire purchase and Insurance to align with the corporate objectives.

· Taking part in preparation of the annual plan and budget meeting with the top management of the company.

· Develop, design and incorporate all strategies in the ‘Marketing Plan’ to achieve the targets set by the Directors.

· Delegate and assign such targets to Senior Branch Managers and Branch Managers depending on their historical data, locality and potential.

· Instructing and direct Managers about the “course of action” to be taken to achieve the targets.

· Evaluating the hire purchase proposals and approve them if they fall within the required criteria.

· Constantly monitoring the competitors in a fiercely competitive market and to suggest / recommend necessary changes/ action to General Manager/director to be competitive and to have the edge over others.

· Design ‘Recovery Strategies’ and directing the Senior Manager- Recoveries to recover our dues.

· Establish & Enhance Sales and Marketing Strategies for Marketing Department.

· Effectively manage and lead the Sales team, to ensure achievement of goals and objectives of the department.

· Build processes and controls to ensure accountability for adherence to regional and zonal management Policy of the company, under a regulatory and compliance framework.

· Effectively manage all litigation process of the Sales team to ensure recover all recoveries and shortages.

Brown & Company Limited,

Colombo 10, Sri Lanka.

2000 –2004

Branch Manager
Nature of Business.

Sharp Electronics Local Distributor.

Career History:

Responsible for managing new and existing accounts and developing them to their full potential to ensure consistent recurring revenues

Responsibilities:

·   Main client contact point for corporate clients of Sharp Electronics and electrical products, Managed sales in a region representing 35% of total sales, with the largest growth in Sales for one year.

·   Appointed and trained 07 new base dealers dedicated to sell exclusively to the end user’s. Result: In 120, Sub dealers generated over Rs 1.0 million each in net sales to the company.

·   Identified and exploited emerging trends as to how company acquires goods and services and formulated plans for new opportunities with new product development. Result: A vast improvement in exposure to new lead sources and large project work, usually well before the competition becomes involved.

·   Making monthly plan and work towards the achievement of monthly set target of showroom.

·   Organizing indoor and outdoor sales campaign, carry out special propaganda sales.

·   Attending on H/P (Hire Purchase) collections on timely manner and maintaining arrears at NIL position.

·   Managing company inventory in strict manner in order to minimize the obsolete, damage and defects to cut down unnecessary overheads.

Singer Sri Lanka Ltd,

Colombo 02, Sri Lanka.

1994 – 2000

Sales Promotion Officer
Nature of Business.

Singer Electronics Distributor & CKD /SKD Manufacturer.

Outstanding Performances:

· Won the award for the Runner – up Sales Representative in 1997.

· Won the award for the Best Area Team in 1998.

· Won the award for the Best Sales Promotion officer in 1999.

· Won the Award for the Best Area Team in 1999.

Career History:

Responsible for developing and maintaining commercially productive relationships with both new and old clients. Also in charge of identifying every sales lead and of making the most out of every opportunity to increase revenue and profitability.

Responsibilities:

· Responsible for sales of 04 state territories for SINGER, UNIC, Hitachi Electricals and Electronics.

· Launched new product lines with impressive 25% of sales volume among 7-member Sales team.

· Exceeded actual Electronics and Electricals sales goal by 25% by creating market penetration for new products

· Established name recognition and generated sales through a combination of cold calling, corporate account development and creative promotion directed to the key decision makers.

· Ranked #1 in sales during tenure with company.

· Handled island wide dealer network on sales and recovery.

Gestetner (Cey) Ltd.

Colombo 02, Sri Lanka.

1993 –1994

Area Marketing Executive
Nature of Business.

Gestetner Office Automation Local Agent.

Responsibilities:

· Oversaw office automation products sales for the private sector and government sector.

· Established name recognition and generated sales through combination of cold calling, corporate account development and creative promotion directed to the key decision makers.

· Responsible for sales of 15 sales territories in capital of Sri Lanka for office automation products.

Hayleys Electronics and Engineering Ltd,

Colombo 02, Sri Lanka.

1992 –1993

Sales Representative

Nature of Business.

Philips Appliances local distributor.

Responsibilities:

· Managed key accounts in the consumer electronic and electrical products of PHILIPS brand.

· Recruited to open territory entrenched with established competitors; re-established relationships with key client and agency contacts.

· Resurrected inactive accounts through consistent sales calls and targeted promotion.

· Directed a 5-member sales staff, trained new sales reps, and led sales meetings; recognized for sales excellence and sales leadership

Business Machine Co. Ltd.

Colombo 02, Sri Lanka.

1991 –1992

Sales Executive
Nature of Business.

Fascit Office Automation Local Agent.

Responsibilities:

· Responsible for 4 sales territories

· Met aggressive annual business development goals and delivered consistent annual growth in sales volume.

· Persuaded customers to buy based on personalized service and quality, overcoming premium pricing issues.

· Negotiated and won long-term contracts with government sector to supply of office automation products to create the first of their kind electronic typewriters / thermal binding and spiral binding machines, made them available in the government offices.

Areas of Expertise
Personal Skills
Areas of Expertise

· Distribution Setup & Area network

· Forward planning

· Project management

· Driving performance

· Spotting business opportunities

· Implementing plans

· Proficient communicator

· Online marketing

· Market intelligence on Customer Focus

· Computer Skills, Ms office .

Personal skills

· Team player, Leadership

· Troubleshooting, Decision making

· Attention to detail, Multitasking

· Time Management, People skills, Communication

· Experience in scheduling and monitoring tasks for        sub-ordinates to ensure high productivity, resource usage and all-round staff development.

· Ability to handle multiple projects.

Academic Qualifications
Year
Institute / College
Subjects
1978 – 1991
Mahanama College, Colombo 03, Sri-Lanka.
Primary / Higher Education.( Sat for A/L)
1988 – December

G.C.E (O/L) – (Six Subject Syllabus)
1991 – August

G.C.E (A/L),

Economics, Commerce

Accountancy, Logic

Sincerely,

J. A. Samantha Perera.

+94 77776 3882
Email : [email protected] , samantha­[email protected]
170/23. Cherry Land, , Wattala, Sri Lanka.