profile:

Top Performing Senior Advertising Specialist with extraordinary sales championships based on

client-centric & business development initiatives.

objective:

A challenging & rewarding position with a growth oriented organization that offers diverse job responsibilities & learning opportunities for advancement & growth within the sales & marketing environment.

summary skill-sets:

direct

Successful selling strategies & techniques

Define & drive Organization’s topline objectives

Ability to achieve account loyalty, with proven partnerships with top media agencies / key account clients

~       Kinetic Group (Group M), OMD, PHD, Carat, Dentsu Aegis, IPG, StarCom, ZenithOptimedia, PosterScope, Havas Media, etc

~       Examples of Key Clients;-

Changi Airport Group / MundiPharma / Bayer Singapore / Asia Pacific Breweries / HSBC / Richemont Group / Unilever / ANZ / Standard Chartered / Nikkei / LVMH Group / Nissan Motors / Huawei / ICBC / American Express / SAP / Accenture / UOB / Swatch Group / Julius Baer / Reyl Singapore / Fuji Xerox / Bank Of Communications / NTT / IG Markets / Tods / Bank Mandiri / StarHub / OCBC / FJ Benjamin / Swatch Group / Hermes / IBM / Samsung / SAP / Qatar National Bank / Shilla / FANCL / VitaHealth / Dr Wolff / Best Denki / Gain City / Toshiba / Abbott Labs / Pfizer / Bayer / ICM Pharma / Clarins / Samsung / Parkway Pantai / Mentholatum / Haw Par Healthcare / Omron, Coty Inc / Estee Lauder Group / Luxasia, Lion Corp, Amore Pacific, etc

Development of consultancy competencies

Monetization of company’s assets

Business & Account Development

Provide mentorship & thought input to my peers

manage

Various business operations, both macro & micro

Key account development

Functional & cross functional teams

Periodic reviews of the Company’s Go To Market strategy

Own time & priorities

Strategic alliances with business partners

build

Results-driven, corporate objective focused themes

Sustainable revenue growth business

Business models that enhances & delivers value (Account Development)

create

Value for clients via innovations

Value for Organization’s / Operators’ assets

Business System (Business Flow)

Belief in staff of their potential (Value People)

fix

Businesses, short to medium term, both topline and bottomline

plan

Strategy planning for local and overseas clientele

Project Management Planning (WOW projects)

Category/Market development strategy to accelerate penetration of Company’s products & services

skill-sets, others

Passionate about Media

Good listening & probing skills

Developing keen analytical skills

Active negotiation & networking skills

Proven ability to mentor newcomers & direct towards team cohesion & target achievement

Good working relationships with inter-departments

achievements:

Achieved given KPIs in Handy in 2018
Achieved given KPIs in Year 2016 & 2017
Top Producing SalesPerson in Year 2012, 2013, 2014, 2015
Achieved $13mill in Week 2 of Year 2015
(Individual budget set at $18.8mill for 2015)

Achieved and surpassed given budget of $15.83million dollars in year 2012
(Final Achieved Budget: $16.5million)

Achieved and surpassed given budget of $5.5million dollars in year 2012
(Final Achieved Budget: $9.87million)

Generated over $3 million dollars in new incremental business in year 2004
Generated over $2 million dollars in new incremental business in year 2005
Generated over $5 million dollars in new incremental business in year 2006
Top Producing Team in ClearChannel Singapore, 2004, 2005 & 2006.
Top Producing Sales Account Manager in ClearChannel Singapore, 2006.
Was one of the 2 Most Improved Sales Manager, being in the top 3 in 2004, 2005 & 2006.
 

work experience:

Sales Specialist

Singtel Pte Ltd                                                                                                     Jun 2018 – Present

·        Assigned with new sectors, e.g FMCG, Consumer Electronics, Beauty & Pharmaceutical, etc

MundiPharma / Ogawa / Dr Wolff / Jean Yip / Wyeth Pharma / DKSH / P&G / Bayer / Corlison / Amore Pacific / 3M / Asus / Shiseido / Dyson / Ego Pharm / Gain City / Haw Par Healthcare /

Lifestream Group / Lion Corp / Kose Singapore / Metholatum / NetGear / Parkway Pantai / Raffles Medical / The Face Shop, etc

·        Underwent intensive training on Amobee digital solutions.

Ability to understand the Client’s marketing & advertising objectives to do cross media pairing of traditional media with digital media to enhance success for clients’ campaigns.

·        Work closely with the respective business units within Singtel for joint collaboration with existing & new clients

·        Assist with the overall media + on ground activation for Clients’ campaigns, e.g launch of a new channel within Singtel Pay TV.

·        Worked closely with Agencies to ensure a wholesome & holistic media execution plan involving both traditional & digital media

Senior Advertising Director                                                                                        Dec 2015 – Apr 2018

TinkLabs Pte Ltd

·        Assigned to work hand in hand with top media agencies & business partners on development of key accounts, develop TinkLabs brand propositions for key potential top advertisers eg Swatch Group, LVMH, etc and to form a trading relationships with key agencies under my care.

·        Business development with clients and business partners for regional exposure.

·        Have brought in numerous new clients since Jan 2016,

e.g Uniqlo / La Mer / DFS / Swarovski / Shilla / Coach

Associate Account Director                                                                                         Dec 2011 – Oct 2015

JC Decaux Pte Ltd

·        Top Sales Performer for Year 2014

·        Top Sales Performer for Year 2013

·        Top Sales Performer for Year 2012

·        Entrusted to work hand in hand with top media agencies & business partners on development of key accounts

(Richemont / Changi Airport Group / LVMH / Far East Organization / American Express / Bank Mandiri / Huawei / China Construction Bank / UBS / HSBC / ICBC / SAP / IBM / ANZ / Accenture / Oracle / Julius Baer, etc

·        Introduce the uniqueness and relevance of investing in Changi Airport media advertising through conducting statistical analysis of key airport research findings and creating compelling media recommendations that addresses the needs of my Clients.

·        Develop account management strategies for selected existing clients.

·        Developed new sectors and accounts assigned to me

(Brought in 17 new success stories in Year 2014)

·        Providing mentorship to new team-mates

·        Providing creative ideas to Clients for special executions Changi Airport environment

(Successful launch of American Express service lounge in Terminal 1)

Sales Account Manager                                                                                      Dec 2009 – June 2010

Singapore Press Holdings – MediaBox Office

·        Entrusted to work hand in hand with top media agencies & business partners on development of key accounts, introduce the use of our media platforms to Clients / Agencies.

·        Ability to establish quick rapport with clients / agencies & business partners

·        Worked with in-house marketing research director on the research analysis and campaign effectiveness, etc

·        Worked closely with media agencies on the views and concerns of the medium and educating them on how they can use us more effectively.

·        Account breakthroughs –

UniGlo / JayGee / Triumph / GSK / Courts / Nescafe, etc

Sales Account Director                                                                                       Mar 2009 – Nov 2009

Safra Radio

·        Assigned to work on new clients & agencies whom have not tried out our media platforms.

·        Worked closely with media agencies & direct clients on education of the medium as compared to the big boys and how they can use us more effectively.

·        Account breakthroughs –

WTS Travel / Nescafe / OSIM Triathlon / Munchy’s / Triumph, etc

Sales Account Manager                                                                                                Apr 2003 – Mar 2007

ClearChannel Singapore

·        Entrusted to work hand in hand with top media agencies & business partners on development of key accounts, develop CCS brand propositions for key potential top advertisers eg DBS, HSBC, APB, Unilever and to form a trading relationship with non-aligned agencies GroupM.

·        Initiated & successfully pursued successful business developments in key sectors eg movies, beverages, personal and body care.

·        Develop account management strategies for existing clients and target new ones.

·        Conduct sales service audit with the various directors of business partners.

·        Team player

Junior Sales Account Manager                                                                            Aug 2002 – Dec 2002

JCDecaux Pte Ltd

·        Entrusted to work hand in hand with the Sales Director on key accounts, e.g Apple Computer, DBS, etc

·        Profiling clients, and effectively presenting marketing, advertising, and creative products to achieve sales close

·        Initiated & successfully pursued successful business developments in key sectors

eg trading / travel / aviation sectors

·        Develop account management strategies for existing clients and target new ones.

Marketing Executive                                                                                                   Sept 1999 – Aug 2002

StarHub Pte Ltd

Was the pioneer group in StarHub.
Assisted in the launch activities for the mobile division.
Worked closely with the various mobile product teams in development & execution of marketing ideas.
Worked with external vendors on new programmes / software for business development.
Worked closely with Marketing Manager on marketing briefs & communication write ups.
Worked closely with mobile phone vendors, e.g. Nokia, Siemens, Motorola on their latest technology and pricing issues.
Directly involved for StarHub’s first launch edition Commemorative phonecards and Commercial phonecards in April 2000.
Worked closely with the Senior Marketing Executive on the entire planning project for StarHub’s Payphone & Phonecard Marketing Plan.

Liase with StarHub’s ad agency on the suitable media and planning programmes for Payphones and Phonecards.
Responsible for seeking sponsorship for StarHub’s trial phonecards.
Co-ordinated the phonecard advertising business for StarHub.
Worked closely with Marcom Dept on StarHub’s POS materials.
Handled the marketing aspects for StarHub’s Payphone Interactive Service which was launched in July 2000.
Planned a commercial trial launch for students at various selected schools on the Service.
Planned and came up with the various marketing options and marketing collaterals with StarHub’s Corporate Communications Team.
Assisted in providing reports on the Service response, etc
Conducted presentations on StarHub’s product structure to Management.
Marketing Assistant                                                                                              Feb 1997 – Aug 1999

Cathay Organisation

Responsible for above the line advertising including print, TV and radio commercials. Work closely with advertising agencies, media owners and design houses on projects involving campaign plans, media bookings, scheduling and production of all advertisements and radio commercials.
Worked closely with the Advertising & Promotions Executive for the entire advertising campaign of the launch for The Orchard Cineplex in November 1997 which includes print, radio commercials MRT posters and screen advertising.
Other projects included radio advertising for the 1st Anniversary of The Orchard Cineplex in November 1997 and the Christmas promotion in December 1998.

Handled below the line advertising including printing of direct mailers, stationery items, packaging materials, invitation cards and promotional flyers.
Underwent a training programme for the new I-Macintosh computer for Cathay’s daily cinema advertisement directories.
Planned and co-ordinated joint promotions with various corporations including Caldecott publishing for 8Days and I-Weekly, Emap for ETC readers, SPH for Straits Times & The New Paper, RCS for Class 95FM.
 

Others include OUB for Ladies Card, American Express as well as all movie distributors. Responsible for all in-house promotions including movie marathons, opening and 1st anniversary activities at the cinemas and the other promotions for film releases.
In charge of all premieres at cinemas including organising, co-ordinating and delegation of duties. Marketing of the venue as premise for corporate events as well as servicing the client from enquiry phrase to actual event.
Participated in the forming of Cathay’s cinema club management which was used as part of the marketing programme.
Took part in the planning programme on the operations and marketing aspects.
Assisted in the handling of complaints and problem solving related issues.
Involved in the publication of The Picturehouse Page – a bi monthly newsletter distributed to all movie patrons on the upcoming movie titles as well as promotions & previews organised for the cardmembers.
Provided Straits Times with the weekly write up on upcoming movies and showtimes.
Assisted and co-ordinated the launch of Cathay’s new logo. Assist in the advertising of cinema directory advertisements for the logo launch.
Liaised with respective agencies on the improvisations required for the advertisement. Worked closely with SPH on booking of ad placements.
Assisted in the design and artwork for the new Cathay admission passes
Assisted the Marketing Manager on consolidating meeting minutes and other administrative needs.
 

education:

“Certificate in “Fundamentals of Progamming & HTML @ Temasek Poly

(End Dec 2000)

“N” Levels, Loyang Secondary School

(All six credits in “N” levels.)

Notable Achievements:

School team for softball, netball & badminton

current salary:

$9,000             (basic, excluding commission & transport)

$5,000             (estimated commission per quarter)