YAMEN EL KHATIB     mob:00971507040136

Email: [email protected]

Objective
•Result-oriented management professional, having more than ten years of extensive experience with market leaders and expertise in managing business operations within FMCG & Food Service spearheading general management, profit center and business development responsibilities.
•With strong commercial acumen and demonstrated professional ability in managing overall business operations of Strategic Business Unit, have been proficiently engaged in Strategic Planning, Product Development, Negotiations, Sales & Marketing, New Business Development, and have in-depth understanding of the markets in the region with excellent business contacts.
Professional and articulate in presentation and have excellent administrative & motivational abilities to lead the team members towards accomplishing business objectives and organizational goals.

Acadimic background

2000-2003            LEBANESE INSTITUTE                      Beirut, LB.

BA in Hospitality Management

Professional experience

Nov 2016-Present  Sales Manager, Hospitality Division At Alliance Foods Company, Asmak

Build excellent relationships with the key influencers within customer to gain a strong ongoing business.
Sustained high standards of customer service to meet clients’ and employees’ needs.
Interacted with customer issues that result in positive feedback. Ensure SKU’s are developed that are relevant to the specific customers & are listed and in stock at all times.
Monitor and report on key issues, developments and competitor activity in the territory to the management. Customer Quotations, Contract/Agreement approvals also form a part of my responsibility.
Act as a contact between the company and its existing/potential markets. Gaining a clear understanding of customers’ businesses and requirements;
Visit potential customers and arrange exhibitions and demonstrations on products and gain new markets.
Creating awareness on forthcoming product developments and discussing special promotions. Contacting clients by phone to negotiate terms of an agreement and conclude sales.

Negotiating variations in price, delivery and specifications with managers.
Reviewing own sales performance. Market research on products, recommending to product manager.
Liaising with logistics, accounts receiving, Maintaining relationships with existing customers through regular review visits Spearhead Profit center and general management responsibilities of the Business Unit within Food service, while engaging in all sales & marketing initiatives, planning, budgeting & forecasting and overall business operations of the business unit.
Engage in overall business operations and sales & marketing initiatives including, strategic planning, product development, promotional strategies, ATL & BTL activities, team management, channel management, distribution networking, managing distributors, price positioning, export development and business development covering, UAE market.
Monitor the stock level and manage product forecast
Participate in monthly, quarterly stock inventory and keep the eye on stock movement.
Lead the team and reflected continual growth and profitability.
Reporting to the Area Manager and Director Sales.
Key Achievement:

Increase the company Market Share by gaining more customers.
Achieve 30% more in the target of 2017 VS yago.
Jan 2016 – Oct 2016   Barakat International Food Company (BIFCO)

Sales and Business Development Manager

Role:

Sales Focus and Collections

Conduct intensive and structured prospecting of new clients to identify and develop new accounts
Introduce the company’s profile and communicate the selection of products available
Focus on increasing the sales and supervise the sales process by follow up on orders, deliveries and collections
Provide market feedback to the Sales Manager regarding movement of goods / brands
Ensure payment of receivables in a timely and diplomatic fashion Spot and Seize commercial opportunities.
♣ Customer Focus
Build and maintain effective customer relationships in order to build strong loyalty
Handle and respond to existing products queries from clients quickly, effectively and accurately
Provide customers with the appropriate selection, sampling of products in response of their inquiries and provide quotations accordingly
Anticipate the client’s needs and provide appropriate solutions to meet these needs.
Key Achievements

Consistently achieved above 100% Value targets across all products’ categories.
Work on non-billing and non-active customers.

Work in maximizing the Market share and was able to reach 20% increase within a limited time.
Aug 2014 – Dec 2015     NAZIH TRADING COMPANY LLC.                  DUBAI, UAE

Sales Supervisor

Role:

Develop the report for the past day activities i.e.: sales, coverage, distribution, problems faced, maintenance requirements at the saloon, etc…
Submit the report and discuss with the immediate supervisor.
Review the day schedule and plan the route before departure.
Visit the customers as per route plan.
Review the up-to-date achievement and plan how to recap any shortage.
Follow up on any pending maintenance request.
Develop and submit the monthly sales report.
Submit a report on any equipment not operating well in a saloon.
Update the management on any development in the saloons’ sector that might affect the business.
Monitor the competition activities and report back to office to keep all concerned informed.
Following up on the collections to be done on time.

Ensure that the returns of assigned accounts are correct and as per company return policy.
Support the team members whenever possible or requested to in case of sickness or vacation.
Monitor the feedback from the customers to measure their satisfaction with company products.
Provide customers and potential customers within the allocated sales area with information about the company products and services.
Maintain an awareness of sales and other developments amongst competitors and pass any relevant information to the appropriate company staff.
Maintain all required records of sales and other relevant information to enable performance to be measure and monitored.
Generate reports and analyze sales per category, brand and product to measure performance vs. budget
Ensure that numeric and weighted distribution is maximized at all times.
Arrange P.O.S material to the client whenever required.

Oct 2010 – Feb 2014     LEBANESE POULTRY COMPANY (SHUMAN)      Beirut, LB.

Sales Supervisor

Role:

Develop new business opportunities with individual accounts within the Territory.
Support Customer Representative in growing accounts, by selling new distribution and programs.
Manage the development of specific Regional Accounts within the Territory.
Manage a group of salesmen along with Territory coordinator and merchandisers.
Daily sales meeting with sales people to check their sales achievements, and weekly sales meeting with top management for the same purpose.
Managing and motivating a team to increase sales and ensure efficiency.

Analyzing sales figures and forecasting future sales volumes to maximize profits.
Analyzing and interpreting trends to facilitate planning.
Key Achievements

Consistently achieved above 100% Value targets across all products’ categories.
10% growth YOY for Spinneys in 2011 – 2012.

Apr 2009 – Jan 2010        FEDERAL FOODS COMPANY (L.L.C)              Dubai, UAE

Key Account  Executive

Role:

Managing the sales and distribution in Carrefour hypermarkets UAE for Federal Foods, a diversified company, enjoys a strong presence in the field of FMCG and one of the top distributors in the FMCG sector in the GCC representing various world branded agencies like “SADIA, LACTALIS, PINAR, EMBORG, HALWANI, SHAAN, etc.” are some of the variety of Frozen, Chilled and Dry food products.
Strategic planning with regard to listing of new products/ brands, design and implement promotions and develop client relationship.
Negotiate annual agreement to generate revenue for the company.
Responsible for achieving product sales for assigned Accounts.
Analyze and implement route plans according to the accounts ordering cycle.
Assist in providing weekly / monthly communication with core retailers regarding actual vs. planned inventory and business forecasts.
Act as liaison with Brand marketing departments and other departments to ensure that products are receiving maximum exposure in all content/affiliate area.

Attend retailers meetings as required.

Analyze performance against plan and make adjustments to the strategy to maximize the output.
Ensure distribution and coverage of all listed SKUs.
Key Achievements:

Consistently achieved above 100% Value targets across all product        categories.
12% growth YOY for Carrefour in 2009.

July 2007 – March 2009        DUBAI REFRESHMENTS COMPANY          Dubai, UAE

Territory Development Supervisor

Role:

Provide leadership and direction to the multicultural team of 24 people as Territory Sales Supervisor reporting to the Area Sales Manager.
Planned, directed and controlled the daily sales activities of subordinates engaged in promoting the sales of PEPSI Brand of Soft Drinks Products through retail establishments including payment collection and merchandising in the assigned territory of Dubai.
Plan routes and schedule drivers, vehicles and deliveries and pickups based on driver, company and customer information.
Accompany Sales Executives on visits to customers to evaluate work performance, ascertain customer problems and detect market trends.
Initiate and suggest plans to motivate workers to achieve work goals.

Maintain control over wastage level and was instrumental in enhancing sales revenue and launch of new SKU’s and successfully achieved distribution targets.
Perform route analysis, new outlets identification and development to ensure all the outlets had enough products available till the next day delivery.

Key Achievements

Spearheaded and managed to achieve 125% of CSD. Volume, 110% of Aquafina volume in the territory.
Successfully revised territory Planogram to optimize presence in the cooler to achieve 75% to 80% presence in CSD. & 1st position for Aquafina.

May 2005-Jun 2007      (Azadea Group)   DUBAI CITY CENTER          Dubai, UAE

Sales Associate

Role:

Giving customers proper knowledge regarding clothing styles.
Handling all day-to-day work and getting monthly inventories done smoothly.
Put-in to team development by sharing best practices regarding the handling of client concerns, responding to questions and assisting in preparing for sales presentations.
Contribute as active team member in all activities as needed to achieve office goals and objectives.
Prepare daily reports and maintain daily accounts.
Attending the customers and maintain their satisfaction.
Achieving monthly targets and performs the objectives given by the management.

CORE COMPETENCIES

Strategic and tactical Planning
Market Research & Analysis
Distribution / Channel Network Management
Team Builder / Motivator
Key Account Management
Recruitment / Training & Staff Development
Market Identification / Penetration
New Product Launches
Promotional Campaigns Management
Budgeting & Sales Forecasting
Customer Relationship Management
Cross-Cultural Work Environments
Knowledgeable of Computer Platforms: “Microsoft Windows, MS. Office & Outlook.

Personal Data

Date of Birth   : 11/06/1981

Gender            : Male

Marital Status  : Married

Nationality      : Palestinian holding Lebanese travel document.