Allen Francis V. Aquino
“Chad”
No. 12 S. Gonzales Street
BF Resort Village, Las Pinas City 1740
Manila, Philippines
Tel. No: 02872913
Mobile:+639177752476
Email: [email protected]
WORK EXPERIENCE:
August, 2014 – February, 2019 – Bausch + Lomb Philippines, Incorporated (Sales Manager for Key Accounts)
Effectively lead, train, coach and develop all Key Accounts Representatives in the assigned territories.
Operations scope on a National Level.
Develop KARs selling skills, using territory planning and materials.
Properly document all training and fieldwork activities to guide sales people in their development, following the Effective Field Coaching Program.
Monitor and Control the implementation of territory planning programs and use of accompanying tools.
Achieve national sales and promotional objectives.
Cost containment, expense management and profitability.
Facilitates adequate inventory of products in all covered distribution channels.
Coordinates and handles key distributors and sales accounts
Does trade check and assure forecast achievement on a per account basis.
Maintains partnership with modern and general trade.
February, 2012 – July, 2014 – Acuherb Marketing International Corporation (Sales and Marketing Manager)
Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. Maintains partnerships in modern and traditional accounts.
Provides information by collecting, analyzing, and summarizing data and trends.
Direct reports would be the Business Development Supervisor and Product Associate.
Accomplishes marketing and organization mission by completing related results as needed.
October, 2011 – January, 2012 – Acuherb Marketing International Corporation (Business Development Manager)
Responsible for direct supervision of 3 Medical Sales Representatives covering Upper Manila and Key Cities in the Northern provinces.
Currently assigned to handle marketing, promotions and training of representatives for Burns and Chronic Wound Management
Develops objectives and sets the direction for the region to ensure the achievement of goals.
Monitors market trends, develop and provide inputs to management for operations and strategy formulation.
Lead person in training, coaching and developing MSRs for career path programs.
Supports Sales and Marketing Manager and COO in formulating comprehensive operational strategies and business plans.
Facilitates adequate inventory of products in all covered distribution channels.
Coordinates and handles key distributors and sales accounts to ensure availability of stocks and complete SKUs.
Maintains partnership with general and modern trade accounts.
Does trade check and assure forecast achievement on a per account basis.
AWARDS/RECOGNITIONS:
Business growth of 20% by concentrating on reach to account development and concentration on the burns and wounds segment (2011-2012)
December, 2010 – September, 2011 – Nestle Philippines (Area Nutrition Manager)
Responsible for direct supervision of 2 Nutrition Representatives and 2 Nutrition Specialist covering North East Luzon and Ilocos Region.
Currently assigned to handle marketing, promotions and training of representatives for Infant Health Nutrition.
Develops objectives and sets the direction for the region to ensure the achievement of goals.
Monitors market trends, develop and provide inputs to management for operations and strategy formulation. Ensures milk code implementation
Lead person in training, coaching and developing NRs/NS for career path programs.
Facilitates adequate inventory of products in all covered distribution channels.
Coordinates and handles key distributors and sales accounts
Does trade check and assure forecast achievement on a per account basis.
Maintains partnership with modern and general trade on the infant formula business.
April, 2008 – December, 2010 – Bayer Philippines AG (Bayer Schering Phils. AG, Regional Manager)
Responsible for direct supervision of 8 PMRs covering North GMA.
Currently assigned to handle marketing, promotions and training of new PMRs for Women’s Healthcare under OB-Gyn group.
Develops objectives and sets the direction for the region to ensure the achievement of goals.
Monitors market trends, develop and provide inputs to management for operations and strategy formulation.
Lead person in training, coaching and developing PMRs for career path programs.
Facilitates adequate inventory of products in all covered distribution channels. Maintains close ties and relationship with modern and traditional trade accounts.
AWARDS/RECOGNITIONS:
Most improved region, Women’s Health Division. Performance of 93%, Growth at 67% – (2008-2009)
Product Champion: Yaz, Yasmin and Diane35. Performance at a 100%, Growth TP at 22% – (2009-2010)
May, 2007 – April, 2008 – Invida Phils Inc. (Formly: Transfarma Phils. Inc.) (District Sales Manager)
Responsible for direct supervision of 6 PMRs covering South GMA.
Currently assigned to handle marketing, promotions and training of new PMRs for Unilab Consumer Health.
Develops objectives and sets the direction for the district to ensure the achievement of goals.
Monitors market trends, develop and provide inputs to management for operations and strategy formulation.
Facilitates adequate inventory of products in all covered distribution channels.
AWARDS/RECOGNITIONS:
District Sales Manager of the year award – 2007
100% Sales Achievers Award – Top Sales Performance for the achievement of 148% versus target
August, 2002 – April, 2007 – Diethelm Philippines Inc. (District Promotions Manager)
Responsible for direct supervision of 10 PMRs covering South GMA and whole of Southern Tagalog Region.
Currently assigned to handle marketing and promotions for Unilab Consumer Health from year 2006 to present
Previously handled marketing and promotions for Solvay Pharma Inc. from year 2002 to 2005.
Develops objectives and sets the direction for the district to ensure the achievement of goals.
Conducts training thru regular coaching sessions during fieldwork, activity implementation and sales goals setting.
Monitors market trends, develop and provide inputs to management for operations and strategy formulation
Facilitates adequate inventory of products in all covered distribution channels.
AWARDS/RECOGNITIONS:
100% Sales Achievers Award – Unilab Consumer Health Division (Diethelm Philippines Inc.)
100% Sales Achievers Award – Solvay Pharma Division, 2005 (Diethelm Philippines Inc.)
100% Sales Achievers Award – Solvay Pharma Division, 2003 (Diethelm Philippines Inc.)
January – July 2002 – Abbott Laboratories (Product Specialist – Cardio/Gastro/Uro/Neuro Division)
Covers key hospitals in Metro Manila including Philippine Heart Center, St. Lukes Medical Center, East Avenue Medical Center and National Kidney Institute.
In charge of coordinating CMEs, RTDs, Lay Forums and special activities to Key Opinion Leaders of each specific field.
Speaker for product presentations.
In charge of developing and maintaining cordial relationships with speakers and key opinion leaders.
Conducts above the line activities from time to time to achieve sales objectives and goals.
Acts as ad hoc leader in the absence of the DSM
August 1998 – December 2000 – Knoll AG (Product Specialist – Cardio Products)
Covers key hospitals in Metro Manila including PHC, SLMC, TMC, OLLH, CSMC, VRPMC, UERM, Veterans and other key institutions in North GMA.
In charge of developing and maintaining cordial relationships with speakers and key opinion leaders.
Coordinates major and sales related activities to districts in Metro Manila and North GMA.
Provides technical support to PMRs during CMEs, RTDs and product presentations.
Lead person in conducting CMEs, RTDs, Lay Forums and other events that involves KOLs of PHA.
Pioneer team of Knoll Phils. AG
Reports to the Regional Training Manager for Asia and the pacific.
AWARDS/RECOGNITIONS:
Bronze Cup Award – Medical Representative of the Year, 1999 (Knoll Phils. Inc.)
Best Detailer for Cardiology Products, 2000 (Knoll Phils. Inc.)
Best Detailer for Cardiology Products, 1999 (Knoll Phils. Inc)
EDUCATIONAL BACKROUND:
1993 – 1998 DE LA SALLE UNIVERSITY
Bachelor of Science with a degree in Commerce,
Major in Business Administration (Management/Marketing) and Minor in Computer Applications
1990 – 1993 PILIPINO CHILDRENS MONTESSORI VILLAGE INC.
High School Diploma, March 1993
1985 – 1990 BENEDICTINE ABBEY SCHOOL
Grade School Diploma, March 1989
PERSONAL BACKGROUND:
Date of Birth: July 24, 1976
Marital Status: Separated
Citizenship: Filipino
Religion: Roman Catholic
TRAININGS and SEMINARS ATTENDED:
Knoll Sales Academy – Knoll AG and Ancilla Group – Aug-Oct 1998
Stephen Covey’s 7 Seven Habits of Highly Effective People Workshop – Knoll AG, 1999
Handling Difficult People Workshop – Knoll AG, 2000
Effective Presentation Skills – Knoll AG, 1999
Coping with Change Management and Seminar – 2001
Introduction to Basic District Sales Management Workshop – Abbott Lab. Inc., 2001
Leadership Training Seminar – Diethelm Philippines Inc., 2002, 2003, 2004 & 2005
IMS and PNDF Seminar – IMS Phils., 2004
First Line Management Workshop – 2005
Situational Leadership – 2005
Persuasive Selling Skills and Relationship Selling – 2002 and 2003
Train the Trainors Workshop – 2004, 2005 and 2006
Training on Generative Coaching – 2006
Transactional Analysis – 2006
Conducting Effective Meetings – Pharamalink Sales Academy (2007)
International Training and Development Seminar – On having a High Performance Workplace and High Performance Environment – (Mandarin Oriental, July 2007)
Basic Coaching and Leadership Seminar – Bayer AG (2008)
District Manager Effectivity Seminar – Bayer AG (2008)
District Manager Development Program – 2001 (Abbott), 2002 (Diethelm), 2008 (Career Systems c/o Bayer AG)
SMASH – Sales Manager Academy Success at High Speed – June, 2010 (Bayer AG)
SMASH II – Sales Manager Academy Success at High Speed (Performance Management) – October, 2010 (Bayer AG)
IMS (Area Planning Management) – October, 2010 (Bayer AG)
Nestle Infant Nutrition Induction and Product Training – Jan-Feb, 2011 (Nestle Phils.)
Professional Detailing Skills – February, 2011 (Nestle Phils.)
Basic Coaching Skills – March, 2011 (Nestle Phils.)
Business Acumen Training – May, 2011 (Nestle Phils.)
Marketing and Manufacturing – June, 2011 (Nestle Research Institute, Beijing, China)
Introductory training to Bausch + Lomb EYE HEALTH – October, 2014 (B+L Office, Manila, Philippines)
Vision Care Products, Contact Lens and Solutions product training and workshop – January, 2015 (B+L Office, Manila, Philippines)
Skills:
Proficiency in Word for Windows
Microsoft Excel – (Data Pivoting, V-Look Up, etc)
Microsoft Powerpoint
Other Windows Application
REFERENCES:
AVAILABLE UPON REQUEST