Education

2016/2017 MASTERS OF ADVERTISING (Creative Advertising) at Queensland University of Technology

2018/2019 DIGITAL MARKETING DIPLOMA at Escuela de Internet

2013 WEB DESIGN FOR DESKTOP AND MOBILE at Adobe Authorized Training Center

Web development for different platforms using jQuery, JQuery Mobile, CSS3, JavaScript and ADOBE CS6.

2009 ACTION SCRIPT PROFESSIONAL COURSE at EDUMAC

2000/2004 BACHELOR’S DEGREE IN GRAPHIC DESIGN at La Salle University (ULSA)

Experience

NOVEMBER 2019 - CURRENT Senior Creative Strategist at CREADITS PTE. LTD. (SGP)

Oversee visual direction/ideation (including assignments to ideation team), brief writing and creative quality for America’s team.
Guide ideation team and production designers accordingly to ensure quality ideas to hit client business objectives.
Manage ideation/visual direction requests and assign them to the ideation designer team.
Ensure all deliverables are met according to the Creadits standards.
Ensure ongoing, proactive communication with America’s team based in Austin, Texas.
Ensure visual video direction can be realistically produced in an efficient manner (technical/motion graphics review.)
Monitor all incoming creative ideation requests and check client info and assets for detailed deliverables, timelines, target audience (TA), umbrella concepts (UC), unique selling proposition (USP), emotional selling proposition (ESP).

JUNE 2018 - NOVEMBER 2019 E-commerce | Digital Marketing Manager at DOREL JUVENILE GROUP MEXICO (MEX)

The direction of digital marketing advertising campaigns on different platforms.
Market research and implementation of sales strategies in digital media and social networks.
Social media campaigns. SEM, SEO, application of A-B tests according to Google and Facebook analytics.
Product management, inventories, purchase orders, instant messages, packages and billing from our E-Commerce platforms through the Madkting Software.
Sales control and development of KPIs in different market places: Walmart Seller, Amazon Market Place, Mercado Libre and BabyValue.
Control and optimisation of the multi-brand websites in Magento.
Migration management and team training of the new website from Magento to Digital Ocean in Brazil.
Brand catalogue development in Salsify, Bynder and Digital Ocean.
Specialised attention for clients on digital platforms and guarantees control.
Professional photography in the studio for products developed in Mexico.
Graphics and visual development of different printed projects, packaging and stands.

AUGUST 2017 - APRIL 2018 Art Director at INSTITUTE FOR LEARNING PROFESSIONALS (AUST)

Development of social media advertising.
Rebranding of the logo for the 2018 campaign.
Development of new internal and external communication.
Identity strategy developed for 2018, including website, creative campaigns for Masters courses and reposition of the brand in the Australian market.

OCTOBER 2016 - DECEMBER 2017 Marketing Director at QUT MEDITATION AND YOGA CLUB (MY TIME QUT) (AUST)

Coordinate social events and create a marketing strategy including ads and social media.
Review all social media statistics and improve marketing and engagement strategies.
Manage internal communication including links within the committee, and setting new parameters for external communication.
Manage corporate images, and develop reliable communication with the public based on the values and objectives of the organisation.
Create a team environment built on creative, friendly and enthusiastic participation.

DECEMBER 2016 – CURRENT EDITORIAL DESIGNER (FREELANCE) at UNICEF MEXICO (MEX)

Editorial redesign for the Menstrual Hygiene Manual for NNA and the Menstrual Hygiene Manual for teachers/ facilitators edited by UNICEF in 2020.
Editorial design for the annual report of the main results of the National Survey of Children and Women in Mexico (Encuesta Nacional de Niños, Niñas y Mujeres en México – ENIM 2015) edited by UNICEF and the National Institute of Public Health in Mexico (INSP).

JUNE 2015 – FEBRUARY 2016 ART DIRECTOR at AREA 6 PHARMA S.A. DE C.V. (MEX)

Development of creative campaigns.
Digital and printed projects for Pharmaceutical Laboratories, Boehringer-Ingelheim, Janssen, and Rimsa.
App development and digital POS presentations.

MAY 2011 – MARCH 2015 PRODUCTION ARTIST / inVentiv Creative Studios at inServ Worldwide | an inVentiv Health Company | GSW Mexico (MEX)

Print production management and digital projects for Global Pharmaceutical Lilly Companies.
Production files supervision and distribution for MERCK, New York.
App development and digital POS presentations for MSD Mexico and Latin America.

AUGUST 2010 – APRIL 2011 SENIOR GRAPHIC DESIGNER at EDITORIAL DANTE, S.A. DE C.V. (MEX)

Editorial design for literary projects of tourism and the Mayan Culture.
Coordinate advertising campaigns in all the library stores in the south of Mexico.
Design and maintenance of the website www.editorialdante.com.

JUNE 2007 - JUNE 2010 SENIOR GRAPHIC DESIGNER at ALTHA ADVERTISING S.A. DE C.V. (MEX)

Development of an advertising strategy for DAIMLER MEXICO, INBURSA BANK, BROTHER, MERREL.
Development of the Electoral Campaign for the Honorable Governor Oscar Javier Torre Gómez (PAN).

JUNE 2006 - FEBRUARY 2007 SENIOR GRAPHIC DESIGNER at S.A.I. S.A. DE C.V. (MEX)

Management and development of the Inmobiliaria plan for BANORTE BANK and PRONEGOCIO.
Showcase designs for Bravia inside Palacio de Hierro and Liverpool Stores.

APRIL 2005 - FEBRUARY 2006 JUNIOR GRAPHIC DESIGNER at MAUGRYPHO S.A. DE C.V. (MEX)

Website design: http://www.grypho.com.
Advertising for different collections: Krystal Zoociety, The Mex Move, Tour da Force.
Showcase designs for Grypho’s Stores located in different cities.
Logistics for the development of Fashion Week Mexico 2005-2006, the design of the graphic, digital and musical elements for the catwalk and improvement of the communication strategy in different media.
Storyboard concept design for TVC, broadcasted from August to December in 2005.