ANISA SAEED, CAPM

Mississauga, Ontario, Canada

( (647) 205-7862 * [email protected]

https://www.linkedin.com/in/anisa-saeed-59438495

Marketing Management / Project Coordination / Strategic Positioning

Team Building/Leadership    Graphic/Web Design    Advertising/Public Relations
A creative, enthusiastic Marketing Project Manager highly regarded for planning and leading comprehensive marketing strategies in support of business goals and objectives. Respected for the exceptional ability to examine and understand client needs and deliver products that exceed all original expectations. Proven leader with a demonstrated record of success managing large campaigns/projects while overseeing individuals from diverse backgrounds.  Out-of-the-box thinker who pushes creative limits to increase revenues and brand recognition while optimizing project outcomes.

Selected Highlights

§  Proven track record of boosting business reach and visibility by 70% via engaging content and marketing strategies.

§  Strong background in marketing graphic design with success creating online banners, images and display advertisements worth $100K+ per month, achieving a 95%+ first-delivery-acceptance rate.

§  Evaluated trends and changes in pricing strategy and style selection resulting in a 60% increase in revenue.

§  Integrated improved website design to elevate website traffic and marketing qualified leads by 65%.

§  Known for enhancing delivery, open and click-through rates for e-mail campaigns via marketing strategy revisions.

Core Competencies
§  Process Improvement
§  Technical Expertise
§  Blogging
§  Social Media Marketing
§  Event Management
§  Communications
§  Market Research/Analysis
§  Relationship Building
§  Customer Service
§  Strategic Planning/Budgeting
§  Project Management
§  Quality Assurance

Professional Experience

Grasshopper Solar | Mississauga | 2017 – Present

Marketing & Design Coordinator

Determine the correct design, layout and formatting of typographic, photographic, illustrative and graphic materials to enhance marketing efforts.

§  Collaborate with diverse creative teams to develop appropriate branding ideas, advertising copy, graphic designs and promotional materials for key marketing campaigns. Organizing and managing events for lead generation.

§  Coordinate and conduct extensive industry and competitive research in order to create strategic communication and marketing strategies increasing awareness by 65%.

§  Leveraging technology to gain efficiencies and improve communications through departments by >60%

§  Manage and optimize landing pages for effective conversion and tracking, boosting efficiency by 70%.

Heartland Design | Mississauga | 2017

Graphics Director

Prepared and produced creative designs with proper specifications for the required output, designing layouts, typographic, branding, packaging, digital illustrations, print/catalogues and instruction manuals in various languages along with point-of-purchase, trade show designs, etc.

§  Created and integrated engaging content and marketing strategies to increase reach and visibility by 70%.

§  Implemented graphics standards through style sheets for layout design projects.

§  Oversaw all aspects of concept, design and production of unique and eye-catching portfolios.

§  Developed marketing tools to significantly increase corporate revenue stream and increase the client base.

§  Skillfully coordinated graphics projects from concept through completion.

Eclipse Technology Solutions Inc. | Mississauga | 2017

Project Manager

Organized and conducted thorough interviews with department heads to identify process improvement opportunities.

Utilized strong analytical and conflict resolution skills to identify, track, report and resolve critical issues in a timely manner. Recommended changes in development, maintenance and standards to senior management and key stakeholders.

§  Coordinated a team of 5 and managed a budget of $75K to test all functional requirements and validate results.

§  Established and implemented critical cross-functional processes to improve communication channels, eliminate bottlenecks and reduce risk by 65%.

§  Consistently exceeded expectations ensuring projects were on time, on budget, compliant with standards and met business needs.

George Media | Mississauga | 2014 – 2017

Design Coordinator

Oversaw all aspects of project timelines, resources and status reports assuring all projects were delivered on time and under budget while exceeding expectations. Developed and managed crucial company collateral including video, creative requests, website and communications.

§  Directed 80-100 ad designs per month for 60-70 high-profile clients including Build it By Design, LiUNA, CLAC, City of Fredericton, Belmont and Carlson Wagonlit Travel, ensuring the full understanding of business needs through productive client communication.

§  Created and executed the design for various online banners, images and display advertisements worth $100K+ per month.

§  Maintained an average response time of under 24 hours and a first-delivery-acceptance rate of 95%+.

Chasing Perfection Design Studio | Missisauga | 2015 – 2016

Event Planner

Spearheaded all logistical operations for events with expertise in planning and managing resource allocation, equipment, food and beverage, creatives and event design. Coordinated and published an essential events calendar outlining all major events/meetings to enhance organizational efforts.

§  Orchestrated 3 -4 events per month with attendance of 50-200 individuals and a contractual value of $1K-$40K, continually meeting appropriate client deadlines and budgets and designing creative material for optimal event success.

§  Assisted with executing strategic sales presentations including writing proposals and contracts, elevating sales by 35%.

§  Managed $40k event budgets and provided post-event analytics detailing event spending and attendee participation.

§  Utilized expert budget analysis to successfully identify $10k in savings for the department.

Mission Employment Services Inc. | Mississauga | 2014

Web/Creative Designer

Conceived designs and consistently met deadlines and requirements. Expertly converted features to benefits to achieve client objectives. Partnered with clients to create the initial vision for graphic designs based on their needs and corporate mission. Accurately translated subject matter into concrete design for newsletters, promotional materials and sales collateral.

§  Collaborated with clients to develop customized advertisements and marketing collateral.

§  Expertly completed client projects resulting in $100K in new revenues.

§  Consulted with clients to develop graphics for strategic marketing campaigns to increase revenues by 60+%.

§  Provided exceptional customer service and developed unique designs to ensure clients’ needs were exceeded.

Anneliese Fashion & Design | Mississauga | 2012 – 2014

Marketing & Operations Manager

Managed 4-5 volunteers, a marketing assistant and a sales coordinator in day-to-day operations while monitoring for top productivity and efficiency. Devised and introduced creative marketing strategies including B2C marketing, designing a website, posters, business cards and pamphlets as well as utilizing social media to increase business awareness by 40%.

Marketing & Operations Manager, Anneliese Fashion & Design – Continued

§  Founded and launched a successful fashion line, designing a unique brand and visualizing/creating collections, generating $100k in revenues in 10 months.

§  Increased revenue by 60% through the close monitoring of seasonal trends and direction changes in style selection and pricing strategy.

§  Designed innovative graphics and illustrations for brand promotional campaigns, boosting sales by 55%.

Family Counselling & Psychotherapy Solutions | Mississauga | 2011

Design Manager

Monitored website analytics and proposed corrective measures to drive continued organizational growth.  Developed an email marketing campaign which captured information and developed personalized newsletters and promotions to increase support.

§  Directed the design and production of original brochures, business cards and other marketing graphics to improve organizational recognition.

§  Increased website traffic and marketing qualified leads by 65% through enhanced website design.

§  Improved delivery, open and click-through rates for e-mail drip campaigns by creatively redesigning the email marketing strategy.

§  Expertly built, motivated and directed design and production teams to ensure streamlined communication between all teams to complete projects on time.

§  Created and conducted highly persuasive, high-quality graphics projects which exceeded all expectations.

Education
University of Toronto – Mississauga, Mississauga, ON, Canada: 2014

Bachelor of Arts in Culture Communication & Information Technology (with Honors)

§  Clubs/Activities:  Website Coordinator/Data Manager, Green Team; Volunteer, Ministry of Environment

Certifications or Additional Education:

Certificate in Project Management, Sheridan Pilon School of Business

Certificate in Digital Media & Marketing, Sheridan Pilon School of Business

Additional Credentials
Technical Skills
Microsoft Office: Word, Excel, PowerPoint, Outlook, Access, Publisher; Adobe Photoshop, SEO, Adobe Illustrator, Adobe InDesign, HTML, CSS, JavaScript, Microsoft Project

Languages
English, Urdu, Beginner French & Spanish

Honors/Awards
Employee of the Month, George Media

Professional Development
Certified Associate in Project Management, Project Management Institute

Marketing Fundamentals Certification, Lynda.com: 2017

Organizations
Student Representative, Erindale College Council: 2011 – 2012

Volunteerism
Big Brother/Big Sister, YMCA, UTM Green Team

Interests
Event Planning, Traveling, Painting, Calligraphy, Astronomy, Hiking, Reading, Mentoring
 

Detailed Professional References Available Upon Request

Link To Portfolio: https://www.dropbox.com/s/0kn1ogmpwuz1ilu/Anisa_Portfolio.pdf?dl=0