ASHISH RAWAT
1605, Mitsubishi Motors Building, Al Najda Street, Abu Dhabi, UAE

[email protected] | +971 566477062  |  linkedin.com/in/ashish1810/

SUMMARY
Experienced Sales and Marketing Manager with a 13-year track record of strategizing and executing marketing campaigns that have:

• Captured market-leading dominance (market share of up to 80%) for existing product lines
• Increased sales revenue through referral marketing from AED 70,000 to AED 2M per month
• Achieved 20% brand growth in a highly fragmented market resulting leadership in therapeutic segments­

PROFESSIONAL EXPERIENCE
 Sales and Marketing Manager, NMC Healthcare, Abu Dhabi, UAE since July 2014 

• Advanced to Marketing Manager role to serve as a key member developing the mother and child segment of the organization
• Launched NMC Royal Women’s Hospital – a unique hospital only for women and NMC Bloom – a Centre of excellence for Obstetrics, Gynecology, Neonatology and Pediatrics across the UAE
• Formulate sales & marketing, brand planning and business-development strategies to drive revenue growth.

Accomplishments:

• Developed referral marketing strategy to improve capacity utilization; generating 25% revenue from external sources
• Reversed declining maternity numbers by developing a strategic plan boosting them by 150%
• Improved social media communication following 10-fold increase in online appointments
• Drove digital marketing campaign, increasing online leads from 75 to 500 per month
• Managed & scaled HalaBaby – maternal education program, increasing enrollment rate by 25%
• Initiated market research to identify need gap thus positioning offerings for the targeted market
• Instrumental in winning “Service Olympian Award for Best Customer Education”, “F&S Emerging Women’s Healthcare Service Provider of the Year” and “International Business Excellence Award”

Senior Project Manager – Healthcare, Strategic Analysis India Pvt. Ltd.  Jun 2013 – Jul 2014
Conducted market research and consulting functions, managed projects across 3 continents and led 7-member consulting team

• Completed over 15 healthcare and pharmaceutical consulting projects in a year
• Earned commendations from clients for project deliverables and successful implementation
• Expanded client base by 25% in the first year by consistently delivering goal-surpassing marketing research results and ensuring client satisfaction
• Led cross-functional team to deliver desired study outcome

Product Manager, Abbott India Ltd.    Oct 2010 – Jun 2013
Developed marketing programs for gastrointestinal and vitamins portfolio, overseeing over 350-member sales team. Used an integrated approach to create balanced programs for brands to build their equity. Implemented global brand strategy in India.

• Consistently delivered net profit of 18%
• Awarded with 4 “Hats Off Award” for outstanding performance and recognized as a member of Marketing Excellence program at Moscow, Russia
• Launched a new brand in Osteoporosis segment and registered over $0.6M sales in 2012
• Conducted International conferences namely, IDDF & FGID Asia in Hongkong and ACRSICON in Dubai

Product Manager, Lupin Ltd.       Nov 2007 – Sept 2010

• Independently managed critical care antibiotics, pain care & anti-malarial portfolio worth $8.5M
• Launched four new brands to strengthen market leader position and added $1.33M revenue
• Joined as Senior Product Executive and was subsequently promoted to Product Manager

Assistant Product Manager, Shreya Life Sciences Pvt. Ltd.    Nov 2006 – Nov 2007

• Independently managed anti-tubercular range
• Assisted Marketing Manager in new product launches and campaigns
• Promoted to Assistant Product Manager due to exemplary performance­

Product Executive, Elder Pharmaceuticals Ltd.     Feb 2006 – Nov 2006

• Played pivotal role in the launch of Elder Generics division – one of the fastest growing companies in the first year
• Advanced to Product Executive within 6 months of joining as Management Trainee

EDUCATION

• 2 years full-time, Post Graduate Diploma in Pharmaceutical Management, SIES College of Management Studies, Navi Mumbai, India – 2006
• Bachelor of Science (CBZ), HNBG University, India – 2002

CERTIFICATION

• Certificate in Digital Marketing, The Digital Marketing Association – Edupristine
• Certificate in Brand Plan Design – Cello Health Consulting

SKILLS

• Marketing strategies and campaign
• Brand building and new product launch
• Pharmaceutical Brand Management
• Healthcare and Pharmaceutical Advertising
• Strategy and Operations
• Digital marketing
• Event management
• Key account management