Education

Agust 2006 to June 2010 Bachelor in Food Services Administration at Instituto Regiomontano de Hotelería A.C.

Experience

november 2017 to march 2020 Salesman at Nestlé Purina

Control and administration of five Nestlè Distributors accounts in Northeast México; Sell In – Sell Out, portfolio managment, inventory rotation, sales strategies planning. Sales force staff training as well as technical advisory. Field work visitng Vet Clinics in order to train their staff along with sales of Purina products; new products catalogues and advisory for shelves optimization use. Expense, Investment and Coverage reports.

96% of coverage achieved during the freshman year in sales goals and 92% in sell-out. My zone presents 38% growth in PoS, 26% in sell-in and 30% in sell-out for thew last 18 months.

november 2015 to april 2017 Food Service Sales at Herdez Group

Personalized attention of Food Service channel customers in Nuevo León State, developing UT Seal Strategies with the Sales Force, protfolio control, collect, sell in & sell out.
Events coordination for new products launch, sampling and promotional activities in PoS.

During my time in Herdez we achieved exclusivity in Tostadas La Siberia Customer Account with our brine chiles line, wich represented a 22% growth in monthly sell out of that line.

september 2013 to november 2015 Regional Marketing Coordinator at Herdez

Supervision of promotions staff, PoP material aplication and planograms in PoS following Marketing strategies, Reporting and Action Plan development for the low or nonexistent store sale.
KPIs monthly review with Store, Regional and Distrital Managers to detect and identify opportunity areas while designing crossed sales strategies and out-of-shelf exhibitions. Promotions scheduling and Line and Category Reporting, sell-in & sell-out growth per customer.