Felipe De Souza
647-883-5288 | [email protected]

Marketing professional with 5+ years’ experience in multiple disciples: mass advertising, communications, social media, experiential marketing, customer service and operations. Thrives in a fast pace environment with strategic decision making and collaboration. Open to a new experience.


Nike Factory Store Manager                                                                                                                       Jul 2018 – Oct 2018
·      Manage all daily activities in a specific area of the store (S&R, Dept, area), including selling and service, selecting and developing associates, merchandising and time and business management
·      Execute and maintain visual merchandising and selling floor standards
·      Communicate promotional event information to maximize results of each event
·      Identify merchandise issues and opportunities based on selling and customer feedback
·      Supervise, train and develop associates within a designated area
·      Assist SM in delivering a premium consumer and employee experience

Nike INC. Brazil, Sports Marketing Operations Coordinator                                                                      Sept 2015 – Aug 2017
·      Created and managed marketing strategies to support both Brand and Marketing on campaign launches and events
·      Assisted Sports Marketing Director during the Rio Olympics Games in 2016 with athlete presentations and International Player contracts
·      Managed product planning and forecasts review for cross functional teams
·      Responsible for driving relationships with Players, Agents and Clubs to ensure flawless execution of business terms
·      Owned negotiation process amongst professional athletes, players and sponsorship opportunities with clubs such as Santos F.C. and RedBull Brasil
·      Focused on superior customer service amongst 120 athletes and 70 professionals
·      Owned project management of the U-15 Nike Cup in 2016 and 2017

Nike INC. Brazil, Ekin (Product & DNA Expert)                                                                                              May 2013 – Sept 2015
·      Responsible for driving the Soccer Category during the World Cup 2014 in Brazil
·      Provided key insights to develop a strong brand identity throughout World Cup campaigns
·      Served as primary liaison between internal team and agencies, and responsible for key briefings
·      Responsible for collaborating with Category Brand Director to ensure seamless storytelling from digital to retail communication
·      Consistent communication with cross functional teams including: Brand Managers, Marketing, Sales, Store Managers and any relevant key stake holders pending the campaign
·      Responsible for managing finances with detailed reporting by category investment

TetraBrazil, Coaching Staff Coordinator                                                                                                         May 2011 – Aug 2012
·      Mentor and provide support to the organization and coaching staff
·      Responsible for managing/coaching/communicating with your own team
·      Deliver in-house practice sessions with various ages, deliver coaches clinics and provide coach education
parents and coaches
·      Act as an ambassador of TetraBrazil Sports
·      Coach Of the Year in 2012

California University of Pennsylvania, California PA – Bachelor’s in International Business
·      Vice President of the International Club and Spanish Tutor
·      NCAA Student Athlete Advisory Committee and Soccer Scholarship

·      Languages: Portuguese (native), English (Fluent), and Spanish (Advanced)
·      Keynote, MS Office (Word, Excel, Power Point, Outlook) and iMovie

Nike Community Impact Volunteer, 2016 – Nike Inc.
Vice President, 2008 – 2011 – California University of Pennsylvania’s International Club
Member, 2006- 2010 – California University of Pennsylvania Men’s Soccer team