Florante Jr Guillermo

CURRICULUM VITAE

Florante P. Guillermo, Jr.

30 San Gabriel Street, Cubao,

Quezon City, Metro Manila 1111, Philippines

Contact No.: (+632) 788-7352; (+632) 726-7352

Mobile No. : (+632) 0908-8952746

Career Objectives: To obtain a position in an area such as sports management/marketing, events, corporate communications, facilities management or customer relations where I can significantly contribute my business-building, logistic, organizational, and customer service skills.

Strengths: Highly organized with efficient time management, strong leadership skills and an eye for detail; proactive team player; able to think strategically and creatively/”out-of-the-box”; very efficient multi-tasker with a positive “can do” attitude plus proficient computer skills; customer- and service-oriented; highly committed and passionate in taking a task or responsibility.

Employment History

TEAM MANAGER

Flying V Thunder Basketball Team

January 2017 to September 2017

Responsibilities/

Achievements:

· Manage the overall basketball operations of the Flying V Thunder Team that participated in the Developmental League (D- League) of the Philippine Basketball Association (PBA), the professional basketball league of the Philippines.

– Work with the Head Coach on the planning and execution of programs and activities of the team

– Manage the recruitment of players and negotiations of players’ contract.

– Plan, prepare and manage the disbursement of budget including salaries and incentives

– Manage the logistical requirement of the team i.e. scheduling of practice venues, food, medical/sports supplies and equipment, medical care, transportation, uniforms, etc.

· Represent the team to the PBA D-League.

· Manage the publicity of the team and at times, be the spokesperson for the team in media.

GENERAL MANAGER/TOURNAMENT DIRECTOR

Homegrown Olympic Management Enterprise, Inc. (Filoil Flying V Sports)

November 2009 to Present

Responsibilities/

Achievements:

· Manage the overall facility operations of the Filoil Flying V Centre: engineering, maintenance, administration, safety and security, housekeeping and finance. (commencing August 2015)

– Assist the Centre Manager and Operations Manager in the preparation of business plan for the Filoil Flying V Centre. Oversee the implementation and assure its completion to expected targets.

– Together with the Centre Manager, prepare and manage budget and review budget/financial performance of the Filoil Flying V Arena.

– Develops and maintains strong relationships with various stakeholders: clients, suppliers, locators, sponsors, local government officials/units, etc.

· Plan and manage the annual Filoil Flying V Basketball Tournament (January – June)

– Coordinate and make representations with colleges and universities and other regional schools – Athletic Directors, Coaches (Juniors, Womens and Mens) and cheering/pep squads

– Supervise mobilization of tournament referees, table officials and statisticians

– Coordinate and consult tournament technical requirement with commissioners and officiating group (e.g. Samahang Basketbol ng Pilipinas – national sport association for basketball in the Philippines)

– Conduct annual Coaches Meeting/Briefing on tournament guidelines, updates on FIBA rules and officiating, game schedules and other developments

– Plan out groupings of team and tournament schedule (in consultation with participating teams for their availability) and coordinate with Filoil Flying V Arena (venue)

– Prepare and manage tournament budget. Ensure that all requirements are addressed and provided for.

– Supervise the daily operations of the tournament and 10 – 20 personnel.

– Negotiate with TV Coverage provider (ABS-CBN) on partnership arrangements including the marketing of airtime and TV spots and other promotional activities

Ø Coordinate requirement of broadcast provider with Filoil Flying V Arena

Ø Work with Program Director (ABS-CBN) on programing of special events such as opening ceremonies, awarding ceremonies, game schedules, technical stats and standings, etc.

Ø Monitor with marketing manager execution of TV spots and other advertising placements of sponsors

– Develop and implement a comprehensive communications plan that would promote and further enhance the image of the league.

Ø This includes the writing and/or editing of all communication requirements such as scripts, radio plugs, press releases/write-ups, speeches and communique.

Ø Make regular representations with sports editors of major dailies (Philippine Star, Philippine Daily Inquirer, Business Mirror, Manila Bulletin). In some cases, become the spokesperson to media e.g. Press Briefings/Conference

Ø Conceptualize and prepare programs for opening and awarding ceremonies including invites to VIPs and Guest of Honor.

Ø Manage tournament content (e.g. photos, press release/blog links, game stats and other updates/announcements) in other media avenues such as Filoil Flying V Sports Facebook Page, Twitter, Internet TV

– Develop with marketing staff/manager sponsorship packages and when needed, make representations with sponsors. Monitor and ensure that all commitments to sponsors are delivered and are well executed.

– Conceptualize and supervise the production of all creative requirement and marketing collaterals i.e. TVC, posters, streamers/banners, tournament ID, print ads and trophies.

– Coordinate and monitor gate receipts including reservations and complimentary with ticketing outfit (SM Tickets)

– Coordinate with suppliers on execution and delivery of requirement e.g. streamers/banners, printing materials and trophies/medals

– Organize, plan and manage the annual Cheerleading Competition

Ø Conduct briefing with participating squads

Ø Coordinate and consult technical requirement such as judging with officiating group (e.g. National Cheerleading Competition)

· Manage the marketing of AD spaces at the Filoil Flying V Arena.

– Develop with marketing staff/manager (and in consultation/coordination with the Arena Manager) pricing strategies and packages

– Monitor and ensure commitments to advertisers are delivered and well executed

· Plan and manage the Football Tournament (2012)

– Present and coordinate with Naming Rights Holder (IPPCA) tournament plans for the year

– Coordinate and make representations with collages and universities – Athletic Directors, Coaches (Juniors and Seniors)

– Supervise mobilization of tournament referees and officials

– Coordinate and consult tournament technical requirement with NCRFA/Philippine Football Federation

– Conduct annual Coaches Meeting/Briefing on tournament guidelines, updates on FIFA rules and officiating, game schedules and other developments

– Plan out groupings of teams and tournament schedule (in consultation with participating teams for their availability) and search/make reservations for venues

– Prepare and manage tournament budget. Ensure that all requirements are addressed and provided for.

– Supervise the daily operations of the tournament and 20 personnel including field preparation of venue.

– Develop and implement a comprehensive communications plan that would promote and further enhance the image of the league.

Ø This included the writing and/or editing of all communication requirements such as scripts, radio plugs, press releases/write-ups, speeches and communique.

Ø Conceptualize and prepare programs for opening and awarding ceremonies including invites to VIPs and Guest of Honor.

Ø Manage tournament content (e.g. photos, press release/blog links, game stats and other updates/announcements) in other media avenues such as Filoil Flying V Sports Facebook Page, Twitter

– Develop with marketing staff/manager sponsorship packages and when needed, make representations with sponsors. Monitor and ensure that all commitments to the Naming Rights holder and other sponsors are delivered and are well executed

– Conceptualize and supervise the production of all marketing collaterals i.e. TVC, posters, streamers/banners, tournament ID, print ads and trophies

– Coordinate and monitor gate receipts including reservations and complimentary with ticketing outfit (SM Tickets)

– Coordinate with suppliers on execution and delivery of requirement e.g. streamers/banners, printing materials and trophies/medals

· Develop sports events or activities that would promote Filoil and provide revenues to HOME, Inc. such as the “Champion for a Cause” benefit exhibition game between De La Salle Green Archers and San Beda Red Lions for the Yolanda Victims in December 2013

· Manage the overall profitability/financials of HOME.

MEMBER, BOARD OF TRUSTEES (elected position for a 4-year term)

Samahan Basketbol ng Pilipinas (national sport association for basketball in the Philippines)

August 2016 to Present

· To supervise and control the conduct and development of basketball throughout the Philippines and ensure that rules are strictly observed.

· To represent the NSA before third parties as may be authorized and enter into contract or contract and on behalf of the NSA.

· To approve the plans, programs and budget for the ensuing fiscal year.

· To borrow or invest funds necessary for the financing and promotion of basketball.

· To purchase, acquire and hold any personal and/or real property or interest.

· To propose any amendment of the Articles of Incorporation and the By-Laws to the National Congress.

· To review any action taken by the Executive Committee and approve actions of any committees it appoints to directly administer or implement its programs.

BUSINESS DEVELOPMENT MANAGER

Filoil Gas Station, Inc

August 1, 2011 to March 31, 2012

Responsibilities/

Achievements:

· Identify potential sites vis-à-vis assess viability for gasoline stations in the provinces assigned i.e. Cebu, Bohol and Masbate.

· Conduct initial negotiations with lot owners on terms of leasing and assist in the documentation requirements of lease agreements.

· Coordinate with local governments and other agencies e.g. DENR with regards to permitting and clearances.

· Market the company’s petroleum and lube products and attain sales volume targets through commercial customers e.g. Gas Bars, Power Plants, Transportation, Construction and Mining.

· Manage commercial accounts i.e. sales orders, credit management, deliveries and collection.

· Identify and refer potential business partners, dealers or operators to head office and assist in the documentation requirements of dealership agreements.

· Monitor price movements and other fuel industry related activities in the assigned area and provide timely advice to head office.

RENTAL SERVICE OFFICER

Europcar New Zealand – Wellington

15 November 2007 to 15 August 2009

Responsibilities:

· Make reservations, check vehicles in and out, based on customer needs and in accordance with the company’s excellence standards

· Process rental agreements vis-à-vis payments of customers

· Inspect dropped off vehicles and prepare accident and damage reports when necessary.

· Reconcile daily reports and till balancing

· Prepare daily task sheets, physical vehicle inventory and filing of daily reports

· Reconcile fuel consumption

· Monitor, track, organise/allocate and coordinate fleet availability on a daily basis

· Answer telephone and deal with customer inquiries and at times, resolve conflicts and misunderstandings

· Detail/clean vehicles as required and relocate vehicles

· Ensure counter and office premises are tidy and make office supplies available

· Assist in meeting branch targets

OWNER/general MANAGER/ENTREPRENEUR/Franchisor

Linis Lavandero Enterprises

December 1992 to October 2007

Responsibilities/

Achievements:

· Established a retail laundry business by providing full range of laundry services targeted to Metro Manila households (i.e. washing, pressing and dry cleaning)

· Developed a unique “semi-automated” system designed to ensure quality and consistency of service. This made the business a very viable enterprise.

· Accelerated the growth of the business by venturing into franchising in 1998.

· Strategically planned and implemented all facets of the business i.e. systems and procedures, marketing communications and promotions, customer service, personnel and administration, training, financial management, research and development, etc.

· Organized in 2001 a network-wide business conference to enhance the franchisees’ capability to manage and grow their shops.

MANAGING DIRECTOR

Image Synergists Inc.

October 1996 to October 1997

Responsibilities/

Achievements:

· Established a company affiliated with Investor Communication Inc. (an investor relations consultancy firm) and developed tri-media services for its various clientele.

· Conceptualized and managed marketing communications and advertising programs.

· Supervised the design/lay-out, editing and production of printed materials and other collaterals (such as print ads, brochures, market surveys, product branding).

Accounts Managed: Central Azucarera Don Pedro, Primetown Properties Inc.

ASSOCIATE DIRECTOR

Investor Communication Inc.

January 1995 to October 1997

Responsibilities/

Achievements:

· Conceptualized and managed investor relations/public relations programs for the company’s various clienteles (such as publicity, press releases, media campaigns and briefings, media relations, annual stockholder’s meetings, special events and tours, preparation of CEO’s speeches).

Accounts Managed: Central Azucarera Don Pedro, Jollibee Foods Corporation, Primetown Properties Inc.

PUBLIC RELATIONS MANAGER

San Miguel Corporation/Agribusiness Division

October 1991 to June 1992

Responsibilities/

Achievements:

· Conceptualised stakeholder/public relations strategies and managed the implementation of various stakeholder programs, projects and activities (i.e. communications, public affairs, community relations and events) of the Division.

· Managed the Division’s internal newsletter.

· Prepared the Department’s long range plans/strategies and annual budgets and managed approved budgets.

· Headed a staff of nine (9)

HEAD, COMMUNITY RELATIONS

San Miguel Corporation/Agribusiness Division

February 1988 to September 1991

Responsibilities/

Achievements:

· Developed and implemented community relations programs, projects, activities for the Division’s various plant/field unit communities and local stakeholders.

· Provided advice for the formulation of divisional strategies relative to the planning and setting of directions for community relations/ development programs of the Division and Business Units.

· Regularly interacted with local government officials, government and non-government agencies and local media.

· Supervised and edited the community development section of the Division’s internal newsletter.

· Performed other Public Relations functions such as events management, execution of company exhibits, supervising media interviews/coverage, evaluation of sponsorship requests from community stakeholders.

· Spearheaded the following programs and projects:

a. Social Entrepreneurship Program, a linking up with NGOs and organizing of community cooperatives (farmers, fishermen, housewives, out-of-school youths) to provide various goods and services as support to the company’s operations.

b. “Kopra Ko, Mahal Ko” Program, a company sponsored nationwide information program designed to improve the quality of copra production by coconut farmers.

c. SMC Fruits Reforestation Project. a linking up with government agencies, NGOs and community cooperatives geared towards setting-up nurseries and planting fruit trees through the support of the company’s fruits operation by way of seed donations.

d. SMC Hybrid Corn Seeds Contract Growing Scheme, a program which involved organizing farmer groups to plant and supply hybrid corn seeds to the company.

e. SMC Coffee Plantation Turn-over: a company donation of the coffee business to its employees that involved cooperative organization and the transfer of technology to beneficiary employees.

f. Organised and implemented the following events and activities:

– National Sales Conventions

– Inauguration of company facilities

– Project Launchings

– Plant tour/visit by the President of the Philippines

– Entertainment of Company Foreign Guests

– Sponsorship of various community events i.e. organizing entertainment shows

– Annual Employee’s Sports Activities, Christmas Party and summer outings

· Prepared the Section’s annual budgets and managed approved budgets.

· Headed a staff of five (5)

Computer Skills: MS Word-Advance MS Excel-Advance, MS Powerpoint-Advance, MS Office-Advance, MS Publisher-Advance, Adobe Photoshop-Advance

Seminars and Conferences Attended:

1. Station Manager’s Training Course (Filoil) 2011

2. Philippine Franchising Conference 2000

3. Corporate Communications (Asian Institute of Journalism) 1991

4. San Miguel Corp. Management System (SMC) 1991

5. Strategic Development (Phil. Business for Social Progress – PBSP) 1991

6. Problem Solving and Decision Making (Kepner-Tregoe) 1990

7. San Miguel Quality Management System (Ralp Barra) 1990

8. Financial Management for NGOs (PBSP) 1989

9. Managing Stakeholders (Asian Institute of Management) 1988

10. Regional Conference (Asian) on Micro-Enterprise Development Program (PBSP) 1987

11. Basic and Advanced Micro-Enterprise Management and Trainer’s Training (PBSP)

12. Basic and Advanced Community Organizing (PBSP) 1987

13. Corporate Social Responsibility (SMC) 1986

14. Credit Management (Credit Mgt. Asso. of the Phils.) 1985

15. Property Appraisal (Asso. of Bank Credit Investigators) 1983

Awards: Employee of the Year 1987 – SMC-Public Relations Office

Other Achievements: Conceptualized and managed the programme and presentation of the 2003 Ateneo Grand Alumni Homecoming that hosted 2000 alumni from various generations.

Education: Ateneo de Manila University. Quezon City, Philippines

Bachelor of Science in Business Management, 1982

Interests: Sports: Basketball, Volleyball, Soccer, Badminton, Bowling, Pool

Car Restoration/Detailing, Traveling, Camping/Trekking, Photography

Florante Jr Guillermo Management

Education