C U R R I C U L U M V I T A E
A role in Executive Management
In March 2007, George opened SM City Bacolod and doubled the revenues in 2012 after 5 years. The mall was also 100% in terms of tenant occupancy.
In 2013, Expansion building was opened and in 2017, the revenues were again doubled, showing that with vision, careful planning, strategy and knowledge of the market, one can grow the business.
George earned his MBA from the University of the Philippines (in Diliman) last April 2006 ranked 5th in his batch. He is results-oriented, highly driven, has superior analytical skills and ability to motivate and influence others. He is diligent, determined, self-motivated, very keen on details and works systematically. He has strong leadership capability, high sense of urgency in attending to customers’ needs. He also specializes in strategic thinking, planning and execution. He loves to go to the gym, eat healthy and organic food. Daily he reads business articles, leadership and self-improvement books and applies what he learns to his work and personal life.
1. SM SUPERMALLS – SM CITY BACOLOD (Shopping Center Management Corp), Bacolod City, Philippines
Mall Manager, June 2017 to present
*SM CITY JINJIANG, QUANZHOU, FUJIAN, CHINA
July 2016 to June 2017 (one-year exposure)
Responsible for running the mall and ensuring that all standards from the Philippines are observed and implemented in SM City Jinjiang.
*SM SUPERMALLS – SM CITY BACOLOD (Shopping Center Management Corp), Bacolod City, Philippines
August 2006 to Present
Responsible for enhancing the value of the shopping mall and ensure its profitable operations, including periodic monitoring, review and analysis of financial reports, preparation of budget and adherence thereto, build-up of customer/consumer interest, control of operating costs, preventive maintenance of building facilities and good housekeeping. Adept in property management, tenant management and human resource management. Builds contact and good relationship with government and non-government/private company officials. Coordinates all functional activities of the mall with Leasing, Marketing, Cinema, Foodcourt, Security & Customer Relations, Accounting, HR.
>>>Due to consistent growth in sales, rental income and net income, control of expenses resulting to savings, increase in vehicle and foot traffic and very high occupancy (one of the highest), mall has completed its Phase 1and Phase 2 expansion with a total of P1.4 billion in investment.
2. ARANETA GROUP OF COMPANIES (ARANETA CENTER, INC./UNIPROM INC.,/PROGRESSIVE DEVELOPMENT CORP.), CUBAO, QUEZON CITY
Asst. Vice-President for Operations – Progressive Development Corporation, Cubao, Quezon City, April 2006 to July 2006. Reports to SVP for Operations and handles real estate properties of the Araneta Group.
Asst. Vice-President for Finance – Uniprom, Inc., Cubao, Quezon City (Araneta Coliseum, Gateway Mall Cinemas, Ali Mall Cinemas, Fiesta Carnival, Etc..) – Sept 2005 to Mar 2006
Reports to Chief Operations Officer. Handles Accounting, Budget and Cashiering Departments. Prepares financial runs and modeling for events (concerts, etc..) at the Araneta Coliseum. Approves check releases and financial reports. Ensures compliance to internal controls and policies. Develops programs and the personnel under his responsibility. Provides advice to management, operations and support groups. Handles and coordinates financial and tax concerns with third parties such as the company’s business partners, local and national government agencies, suppliers, contractors and other stakeholders.
Asst. Vice-President/Controller for Araneta Center Inc., Cubao, Quezon City – 2002- 2005
Araneta Center Inc., Cubao, Metro Manila (Shopping & Entertainment Complex; Gateway Mall, Farmers Plaza, Ali Mall, etc.) Reports to Vice President for Finance. Reviews, analyzes and ensures validity and timeliness of financial reports. Ensures compliance to existing internal controls and financial and accounting policies throughout the organization. Reviews, develops and recommends improvements to financial and accounting policies, accounting systems and controllership organizational structure. Develops, recommends and implements division’s plans, programs & budget. Provides analysis and advice to management, operations and support groups. Develops controllership personnel.
Executive Assistant to the Chairman & CEO for Araneta Group of Companies, Cubao, Quezon City – 2000-2002
Araneta Group of Companies, Araneta Center, Cubao, Metro Manila. Provides high level assistance to the Chairman by coordinating the parties involved in food (Pizza Hut), entertainment and shopping center operations. Responsible for the immediate and correct implementation of the Chairman’s directives, acts as official rep. of the Chairman in meetings and prepares reports and memos as required by the Chairman.
Internal Audit Manager for Visayas Operations for Progressive Development Corporation – 1999 2000. Araneta Group of Companies/Progressive Development Corp. – Bacolod Branch. Reports to the Vice President for Audit. Responsible for the overall maintenance and development of the internal audit function for Visayas office. Handled sugar farms, sugar central, bank and other assets.
3. SYCIP, GORRES, VELAYO & CO., Accounting & Consultancy Firm (formerly member firm of Arthur Andersen now Ernst & Young), Bacolod City Branch, Negros Occidental
Audit & Business Advisory Staff In-Charge – 1995 to 1999
· Special Jobs (ie. Cash & Fraud Audit) · Financing Companies
· Banks · Sugar Farms
· Sugar Centrals · Gasoline Stations
· Department Stores · Insurance Brokerage
· Supermarkets · Schools (Stock & Non-stock)
· Real Estate Companies · Co-ownership and sole proprietorships
· Non stock, nonprofit organizations such as Churches, Coops., Foundations & Planters Assn
Scope of Work & Responsibilities
– Prepare work schedule & time budget for assigned clients.
– Perform detailed examination procedures
– Review and evaluate the internal control procedures of assigned clients
– Prepare audit programs, audit reports, income tax returns and mgt. letters
– Review and finalize audit working papers
– Prepare audited financial statements and reports to clients
– Quality review of audited financial statements and reports to clients
– Assistance in the preparation of income tax/information returns of clients.
Masters in Business Administration (June 2003 to April 2006)
University of the Philippines College of Business Administration
Diliman, Quezon City (graduated ranked 5th in his batch)
Passed, Real Estate Broker Licensure Examination
Given by the Department of Trade & Industry (Philippines) November 2001
Rating: 80% (certification available)
Passed, CPA Board Exam
Certified Public Accountant’s Board Exam October 1995
Grade Point Average: 80.29 (certification available)
Philippine Professional Regulations Commission CPA license 92929
Degree Earned: Bachelor of Science in Accountancy
University of St. La Salle, Bacolod City
Inclusive Dates: 1991-1995
Grade Point Average: 2.1 or 89% (certification available)
Audit and Business Advisory Worldwide Staff Training (ABAWST)
Conducted by: Arthur Andersen Co. Apr 1996 Learned fundamental financial audit skills for basic accounts of the fin ancial statements, audit planning, risk assessment, audit procedures and internal control evaluations.
Conducted by SGV & Co. & Arthur Andersen Singapore, Oct 1997, Makati, MM Acquired skills in improving and maintaining key relationships with partner, manager, staff assistant & client. Learned how to monitor and control the audit process (planning, job monitoring, job completion). Learned how to streamline & minimize workpaper documentation and ensure that the review & supervision process is efficient & effective.
The Business Audit, Phase 1
Conducted by SGV & Co., Sept 1997, SM City Conference Hall, Cebu City Learned how to review client’s strategy, operations, business performance and information framework to identify, source and prioritize the key business risks that impact our audit of the financial statements.
The Business Audit, Phase 2
Conducted by SGV & Co., Nov 1997, Cebu Midtown Hotel Assessed how to management controls its significant business and information and information processing risks.
The Business Audit, Phase 3
Conducted by SGV & Co., Jan 1998, Cebu Midtown Hotel Learned how to determine and manage residual audit risk and assess whether the residual audit risk is reduced to and acceptable level. Learned ways of communicating & recommending to management how to improve risk controls.
Seminar on Comprehensive Tax Reform Program of 1997
Conducted by Tax Division of SGV & Co, Royal Am-Rei Hotel, Bacolod City Learned the salient points on the Tax Reform Act of 1997 and its effect on the clients of SGV & Co.
The Business Audit, Phase 4
Conducted by SGV & Co., Oct 1998, Park Place Hotel, Cebu City Learned new and updated business audit methodologies. Enhanced knowledge in the business audit tools (ie., Business Analysis Framework, Business Information Framework, Business Performance Review and Business Risk Model)
The Business Audit, Phase 5
Conducted by SGV & Co., Jan 1999, Sarrosa International Hotel, Cebu City Learned updates in determining and managing residual audit risk, minimum audit requirements and documentation, quality control and referencing. Had consultations regarding business audit status with the different SGV branches.
On-the-Job Training & Orientation for Internal Audit Manager
Araneta Center, Cubao Exposed to the different business activities and operations of different companies of the Araneta Group. Had consulations with the different company officers regarding the audit and accounting practices of the Araneta Group. Assigned financial review and audit work with different companies and submitted findings, recommendations and detailed audit procedures to improve internal control.
2nd Araneta Group Manager’s Conference, Araneta Center, Cubao Learned about change management, had values workshop, renewal of commitment to vision-mission statements.
52nd Annual Convention of Institute of Internal Auditors – Phils., Oct 27-29, 1999, Holiday Inn Resort, Clarkfield, Pampanga Learned about role of internal auditor in Y2K contingency planning and transition management, corporate governance, best practices of world class audit department, new models of controls, and how to develop an effective IT audit function in the 21st century.
Property Management Training Program, Nov 13, 1999, Araneta Center, Cubao Learned the principles and theories of property management to create a world class property management company.
3rd Manager’s Conference
April 1, 2000, Foodome, Araneta Center, Cubao Learned about the responsibilities & traits of a successful manager, leasing concepts, leasing cycles, lease admin., security management & marketing management.
Pizza Hut Development College
Conducted by: Tricon Yum University, EDSA Shangri-La Hotel
March 13-15, 2001 Understood the role of development and the 6-step business development process: Market Devt Strategic Plan, Market Plan, Site Selection, Restaurant Planning, Construction/Project Mgt & Asset Management.
4th Manager’s Conference
April 28, 2001, Foodome, Araneta Center Conference theme was “Sustaining the Growth”. It also gave updates on the personnel management system of the company.
Strategic Planning Workshop
February 2002, Baguio City Reviewed the performance for 2001 and targets of 2002. Refined the strategies on how to meet the targets for 2002.
Accounting & Budget Workshop
August 18 & 19, 2003 Trainor and resource person for workshop intended for review & understanding of the accounting cycle by key executives, mall managers, division and dept heads.
How We Work Together Seminar
October 17, 2003
Holiday Inn, Galleria Suites, Ortigas Learned How We Work Together principles to promote belief in people, executional excellence, positive energy, accountability, recognition, teamwork and customer focus.
Property Management Immersion Training Program for Managers – 1st Batch
August 23 to 28, 2004 A major project of the Chairman & President for chosen managers. A 6-day in-depth and detailed immersion to the intricacies of shopping center management and operations with trainors who are experts in their own fields.
Understanding R.A. 9337 (New VAT Law) & other amendments to NIRC
Conducted by: SGV & Co.
Hotel Intercon-Manila, June 24, 2005 Learned the recent major amendments in the National Internal Revenue Code in line with R.A. 9337 particularly on Value Added Tax (subsequently, George conducted an echo seminar for the various companies of the Araneta Group).
Inrternational Financial Reporting Standards
Conducted by: Update Mgt & Research Center, Dusit Hotel, Nov 16, 18 & 23, 2005 Learned how to adopt the complexities of International Financial Reporting Standards in compliance with Philippine S.E.C. regulations
Senior Management Development Program- Course on Environmental Scanning. Conducted by Asian Institute of Management. October 19-20, 2006 Learned systemic method of thinking and scanning the internal and external environment of the firm in order to prepare the firm from competitor moves and other threats from the environment.
Quality Service Management. Conducted by Asian Institute of Management. April 25-26, 2007 Learned about total quality management, GAP model, process mapping and process analysis, continuous process improvement, standards and measures in customer service and benchmarking.
The Power of Branding
Sept 17-18, 2007, Conducted by: Guthrie Jensen:Consultants to Management Learned about how good branding can help the company grow the business and make its products top of mind among its consumers.
Senior Mgt Devt Program-Managing Cost & Profits. Conducted by Asian Institute of Management. April 9 & 10, 2008 Refresher course on Cost-Volume-Profit analysis, Decentralization, Segment Reporting (cost, profit & investment center).
Senior Mgt Devt Program: Strategies for Effective Problem Solving & Decision Making
Conducted by American Management Assoc. April 1 & 2, 2009 Refreshed approaches in problem solving and decision making frameworks such as gap analysis, fishbone analysis, causal loop, mind mapping, decision making strategies (unilateral, bargaining, collaboration, decide by rule) and SMART model.
Visayas Power Supply Augmentation Program Training. Conducted by Phil Elec Market Corp. April 16 & 17, 2009 Learned about the current status of supply and demand of power in the region, power outlook and the auction process in the selling and buying of electricity.
Managing Workgroup Performance. Conducted by Ateneo De Manila Univ-Center for Org. Research and Devt. Sept 7-9, 2009 Learned about leadership styles (coaching,supporting,delegating,directing), role of the manager in building positive work environment, performance management cycle, performance planning to monitoring
Strategic Leadership: Moving from Operational Manager to Strategic Thinker Program. Conducted by American Mgt Assoc./Imperial Consulting. Aug 2-4, 2010. Learned about strategy as context of leadership. Customer value proposition as key element for aligning people to strategy. Leadership styles and its impact on strategy implementation. Culture as a reflection of the leader. Making sure processes, structure and performance metrics are aligned with strategy.
Marketing Management. Conducted by Inspire/Salt & Light Ventures. Sept 1-2 2010. Application of the following concepts to SM: primary target market, elements of marketing, market research, positioning, brand mgt, developing marketing strategy
Foreign Observation Trip
Shanghai, China, October 8 to 11, 2010 Exposure to various shopping centers, malls, night & cultural spots in Shanghai and the Shanghai 2010 Expo showcasing the pavilions of countries around the world
Financial Management, Microtel Mall of Asia, Sept 12-13, 2011 Curriculum based training intended to refresh participants on financial management particularly budgeting and learn from other participants their best practices.
Business Policy: Strategy Execution: Getting it Done. Conducted by American Management Association, Sept 12 & 13 2012 Learned how to apply the 12 steps of strategy execution of American Management Association to our own strategic initiative, ie., mapping out specific strategic goals and challenges vs vital points of success, failures and resistance.
Work-Life Balance Seminar
Pico Sands Hotel, Nasugbu, Batangas
Sept 19 & 20, 2017 Shifting from culture of fear to culture of motivation and happy working environment. Learned about the methodology of mindfulness and 4 areas for Life Balance which are Physical, Mental, Emotional and Spiritual aspects.
Deliver with Impact: Workshop on Presentation, Negotiation and Influence Skills Building
Microtel by Wyndham, Pasay City,
March 26, 2018 Workshop was conducted by Mr Jonathan Yabut, the first winner of Apprentice Asia. The seminar was meant to remind participants how to deliver and present oneself in public and be able to show high power and command in ones sphere of influence by way of speech, body language and other mannerisms.
Birthdate: November 27, 1971
Place of Birth: Silay City, Negros Occidental, Philippines
Height: 5’ 8”
Weight: 154 lbs
Civil Status: Annulled with 3 daughters
References available upon request