CURRICULUM VITAE
Hamida Ismail Ahmed
Mobile Tel : + 254 721133141
Email: [email protected]

Personal Details Nationality: Kenyan
Date of birth: 1st July 1987
Residence: Nairobi
Sex: Female
Marital status: Single
Religion: Muslim
Languages: English, Swahili, Somali and Boran

Key Competences
• Good communication skills
• Good interpersonal skills
• Ability to work long hours and under pressure
• Ability to work with minimal or no supervision
• Good team player
• Tenacious memory

CAREER OBJECTIVE
• To practice my knowledge and professionalism while acquiring experience and necessary skills to tackle challenges in a dynamic environment.
• To assist the organization, I work in to achieve their goals while achieving my desired Standard of professional values.
• To be a role model and a leader in what I do and enable others to grow their potentials to their level best. To pursue a highly rewarding career, seeking a job in a challenging and healthy work environment where I can utilize my skills and knowledge efficiently for organizational growth.

Computer Skills
 MS Word, MS Excel, MS Access, MS PowerPoint, Internet and Email.
 Media monitoring applications (Audacity and Avidemux).
 SOV Reports (Competitor analysis reports).

September 2008 – November 2009 Feb IPSOS Synovate
Position: Media Monitor

Responsibilities
 Monitor accurately all stations as assigned (Tv and Radio)
 Quality Checks and verification on stations assigned
 Reviewing Queries on stations monitoring.
 Analyzing content for both print and electronic media.

2010 March- Aug 2011: Reelforge Media Monitoring
Position: Media Analysts
Responsibilities
• Analyzing content for both print and electronic media
• Reporting discrepancies on assigned stations
• Clipping client mentions
• Assist the supervisor to determine a new campaign/company
• Providing a weekly report on the stations that one is monitoring

Aug 2011 to Aug 2014:
Reelforge Media Monitoring
Position: Anvil Supervisor
Responsibilities
 Training new analysts on monitoring techniques.
 Holding refresher courses, team building, and work evaluation to motivate and track record done by the analyst.
 Reviewing Queries on stations that analyst is monitoring.
 The performance follows up of all analysts assigned.
 Answering queries raised by analysts and media houses.
 Upload new adverts both for TV and Radio

June 2015 – July 2016 Redhouse Group
Position: Media Buyer/Planner

Responsibilities

 Handle all administration related to the transactions with the media owners.
 Notification of unavailable spots/ positions and looking for suitable alternatives.
 Managing & implementing booking instructions.
 Negotiation placing of advertising in a better position other than ROP
 Media booking.
 Key contact and coordination with media houses.
 Invoicing of clients
 Co-ordination with Finance Department to ensure billing happens correctly and timely
 Managing & implementing booking instructions.
 Media monitoring and sorting out of clients’ queries.
 Develop, evaluate and recommend new/ innovative opportunities that arise from time to time in TV, Print, Outdoor, Radio, Cinema and any other communication channels that exist or don’t exist competitive context within which brands operate, from SOV to pricing and distribution.
 Negotiate with media owners for rates, positioning and compensation of missed or incorrect fighting of adverts.

Key accounts: Multichoice (GOtv), Spire Bank, Unga Ltd, Hillcrest School, KPA, Posta Kenya, KRA, Interswitch

2016 September – to date Express DDB
Position: Media Planner

Responsibilities
• Working with the client and the account team to understand a client’s business objectives and advertising strategy
• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns
• Making decisions on the best form of media for specific clients and campaigns
• Undertaking research using specialist industry resources
• Researching and analyzing data to translate ideas into a quantifiable task e.g SOVs
• Identifying target audiences and analyzing their characteristics, behavior and media habits
• Presenting strategies, rationales, and media cost schedules to clients
• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations
• Making and maintaining good contacts with media owners, such as newspapers, magazines and websites
• Managing client relationships to ensure respect and trust in your judgment
• Analyze market sales trends and execute multi-media mix tactics designed to drive traffic & sales with the most efficient media spend.
• Process and reconcile advertising invoices.
• Maintain positive current vendor relations and review new vendor proposals.
• Complete administrative tasks.
• Develop, evaluate and recommend new/ innovative opportunities that arise from time to time in TV, Print, Outdoor, Radio, Cinema and any other communication channels that exist or don’t exist.
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Key accounts: Post bank, AAR, Access Kenya, Sameer Africa, Carrefour Supermarkets, Stima Sacco, Dt. Dobie, DKT International (Kiss & Fiesta Condoms)

Volunteer Work
Communication Officer – Girl Smile Initiative -2016 May- to date

Responsibilities:
 Civil Rights and Social Action.
 Develop and sustain partnerships with internal and external partners for successful development.
 Develop and implement a communication and awareness strategy.
 Content creation: Produce and oversee the production of media-orientated communication products.
 Internal communication on volunteer dates and venues.
Perform any other duties as assigned.
Education

May 2019 to date : Member of Global Goodwill Ambassadors Kenya

March 2007 – Aug 2009 – Kenya institute of professional Studies-Diploma in Mass

Dec 2006 – march – 2007 – Isiolo Al-Falah Islamic Center (Islamic studies)
2003 – 2006 -Muslim Girls High School – Kenya Certificate of Secondary (KCSE)
1995 – 2002 – Uhuru Primary School – Kenya Certificate of Primary Education (KCPE)

OTHER STRENGTHS
 Good Communication skills
 Good social skill and able to relate well with others
 Ability to work with minimum supervision
 Ability to relate well in a team, group or social gathering
 Good problem identifier and problem solve.
 Strong interpersonal skills that enable my ability to work with persons of different stature.
 Ability to work in a multicultural setting and environment.
 Motivated and enthusiastic about developing a relationship with people
HOBBIES
• Traveling
• Making friends
• Reading
• Social Media
REFEREES
Mr. George Obuoro
IPSOS SYNOVATE
TEL: 0722299965
Mr. Christian Masika
Media Director
Express DDB KENYA

TEL: 0721963797

Dora Awino
Media Manager
Carat Dentsu
TEL: 0736238055

Rose Kagori

Media Director

Redhouse Group

TEL: 07222718524

Ms. Meresia Juma

Media Manager,

Ogilvy Kenya

Tel: 0722446251