James MacLean Marketing Automation Consultant

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James MacLean

[email protected]

(902) 331-1261


Memorial University of Newfoundland and Labrador

Bachelor of Business Administration – St. John’s, NL. (Dec, 13)

Focus in Marketing and Communications
North Nova Education Center

French Immersion – New Glasgow, NS. (Jun, 09)


Work Experience

Modern Media + Hawk Marketing

Marketing Automation Consultant – Halifax, NS. (Jan, 18 – Jul, 18)

Modern Media + Hawk Marketing is a marketing agency that brings strategic, creative and digital expertise to all its clients.

Consulted clients such as JDI (Royale and Scotties), Atlantic Lotto, Johnson Insurance, Eastlink and CTV on automation and strategy for digital marketing campaigns.
Implemented and designed automated email campaigns.
Ran email campaigns for Atlantic Lotto with an average of a 300% ROI.
Database management.
Effectively organized Scotties +400k subscribers into desired market segments.
Automated filter process through workflows for all new subscribers.
Coordinated with internal team external customers to deploy campaigns on schedule.
Regularly reported and reviewed analytics to optimize future campaigns and support my strategies with past success.
Email Design and creation.
Affinity Design and Affinity Photo (Similar to Photoshop and InDesign).
Streamlining Salesforce Marketing Cloud practices.
Salesforce Marketing Cloud Email Specialist certified.

RtTech Software

Digital Marketing Specialist – Moncton, NB. (Sep, 15 – Oct, 17)

RtTech is a start-up company creating and developing industrial SaaS for international clients in manufacturing, mining, and other industrial settings.

Organizing and executing events.
Training events
Inviting customers to in-house training events for RtTech and OSI Software training.
Organizing accommodations, food, hospitality for all attendees.
Preparing PO’s and ensure payments were received.
Booking accommodations for our team.
Researching events to attend that suited to our strategic goals.
Preparing marketing material for booths/ presentations.
Planning evening dinners for customers and prospective customers (often last minute).
Built the brand of RtTech and Cipher.
Marketing efforts assist in sale of Cipher Cloud product and RtTech brand.
Designed our marketing processes from scratch in HubSpot.
HubSpot Certified
Attended week long class at HubSpot headquarters in Cambridge, MA.
Demonstrated month over month growth for marketing and qualified sales leads.
Drove lead generation through digital marketing channels.
Blog posts, Social Media (Facebook, Twitter, Linkedin), Google AdWords.
Managed PPC advertising.
Facebook, Twitter, Linkedin, AdWords.
Developed and implemented communication strategies.
Engaged followers by leading conversations on social media.
Regular scheduled content.
Oversaw all aspects of marketing campaigns.
Reporting and reviewing analytics to optimize campaigns.
Google Analytics, HubSpot Reporting, Facebook Ad Manager.
Collaborated closely with Marketing Director and Communications Specialist, along with other remote teams.

Government of Newfoundland and Labrador

Research and Communications – St. John’s, NL. (Jan, 15 – Aug, 15)

Government Members Office for the majority party for the Government of Newfoundland and Labrador.

Event Planning
Party/ Member Dinners
Coordinating with attending members and their teams to properly publicize events.
Organizing caterers and venues.
Inviting known contributors.
Analyzed political contributions dating back to 1997 elections.
Mapped voting history by district dating back to 1997 elections.
Generated metrics, and analysis for spreadsheet findings.
Coordinating with MHAs, and external teams on projects.


Sept 2009/ Dec 2013 BBA at Memorial University of Newfoundland and Labrador