Jennifer A. Goos

11662 Azure Lane, Inver Grove Heights, MN 55077 l Phone: 651.470.2108 l Email: [email protected]

Career Objective
Dynamic, highly motivated marketing communications professional with extensive experience in education, healthcare and retail industries. Excellent project management skills, demonstrating the ability to deliver clear messages across diverse audiences using a variety of media and approaches. A creative resource for business partners and a collaborative member of a creative and marketing team. Personally, a life-long Vikings fan and overall sports enthusiast!
Core Competencies

Project Management: success in managing small projects to full product launches including strategy development through tactical execution; extremely organized with the ability to work well with a cross-functional team or individual product managers—both onsite and at multiple locations
Event Planning & Tradeshow Management: collaborate with internal and external business partners to plan and implement meetings, events and tradeshows; assist with budgets, execution of marketing efforts as they relate to shows, and follow-up
Business Strategy and Execution in Multiple Industry Segments: wide range of experience in large corporate settings (Pearson and NordicTrack), advertising/marketing agency and corporate settings
Strategic Planning: ability to see the big picture without losing the details; involved in strategic planning teams for medium to large size companies (ie: Pearson, LifeRate, and NordicTrack)
Digital marketing:  knowledgeable in current electronic and digital marketing—website development, enewsletter, ecatalogs, emails, and other digital solutions
Social media & SEO & SEM marketing: knowledge of current trends for corporate postings on Facebook, Instagram and Twitter; review SEO and SEM marketing needs.
Creative Development: provide creative detail to both internal and external writers and designers based on internal input meetings and creative briefs from product management and team meetings
Print Production Management: database knowledge, mail house, print production—from small sheet-fed projects to large catalogs with multiple signatures
Team/committees: have led and served as team member on various teams throughout my tenure—process improvement, best practices, emarketing and print production teams
Internal Communications: detailed-oriented with excellent proofing and follow-up on all projects—on time and on budget; work well with all management levels and cross-functional team members
Vendor Relationships: work extremely well with outside vendors—productions artists, graphic artists, copywriters, full service advertising agencies, mail houses, printers, photographers, and tradeshow & event vendors
Proficient in various software packages: 15+ years of experience utilizing Microsoft Office Suite—Microsoft Word, Excel and PowerPoint; and project management tools such as Sharepoint and Basecamp, as well as WordPress used for website creation.
Professional Experience

Entira Family Clinics, St. Paul, MN l 5/2017 – Current

Entira Family Clinics is an East Metro physician owned and operated clinic group specializing in family medicine. The group consists of 12 primary care clinics, 2 urgency clinics, and 2 express clinics.

Marketing Communications Manager

Responsible for planning, producing and implementing all marketing communications programs for all East Metro clinics. As the soul marketer, my role includes working directly with the CEO, lead physicians, and key managers to determine messaging and direction for all marketing activities within the organization. Manage marketing budget.

Collateral, Direct Mail and eMarketing: Create key messages, determine need, and develop brochures, direct mails, emails, and other signage for all clinics.
Community events: Provide marketing support and organize events such as community parades, and health fairs.
Website redesign:  Redesigned outdated website and led the efforts within the organization to streamline and update content and look/feel; worked directly with Hubbard Interactive.
Social media, SEO, SEM: Post and review all activity within our social media efforts; review and evaluate monthly with our agency on SEO & SEM activities.
Media placements: Main liaison for Hubbard regarding KSTP-TV, Twin Cities Live, and radio spots.
Hy-Vee Liaison: Main liaison with Hy-Vee corporate marketing for our two Express Clinics, including: internal and external signage, marketing messaging, pharmacy and dietician contact, and events.
Clinic site marketing evaluation: Review all marketing materials and displays quarterly to eliminate redundancy and clutter.
Evaluated and installed TV monitors in clinics: Use to promote health awareness, new physicians, and community events.
Marketing representative: Serve on various committees throughout the organization; lead the marketing committee.
Key contact for marketing vendor: Advertising/print, printers, designers, and photographers.
JAG Consulting

Marketing & Project Consulting l 4/2015 – 4/2017

Utilized my marketing, communications and project management skills to provide solutions for

marketers as a consultant or in-house marketing team. Key accounts: Blue Cross BlueShield/MN,

Saluda Medical, Thomson Reuters, and Cypress Marketing.

Pearson, Clinical Assessments, Bloomington, MN l 6/1999 ­– 3/2015

Pearson is the world’s leading education company. The Clinical Assessments division includes psychology and counseling, prek-16 education and special needs, speech and language, and medical/occupational and physical therapy markets.

Marketing Project Manager, 06/2011 – 03/2015

Project Partner, 07/2007 – 05/2011

Senior Marketing Communications Specialist, 06/1999 – 6/2007

Responsible for planning, producing and implementing national marketing communications programs for various markets including: mental health/clinical, medical, career, behavior, and education.

Collateral, Direct Mail and eMarketing: Work directly with product management/team to access the needs of the market or project, and develop tactics to support them, which often include direct mail, collateral, ads, emarketing campaigns. Provide creative direction to internal or external designers, writers and print vendors on creating pieces that best fit the needs of the market and budget.
Tradeshow Strategy and Event Planning: Collaborate with key internal and external teams to plan, coordinate and manage meetings, events and tradeshows—from small internal meetings to workshops to large national shows (ie: APA, NAEYC, NAN, etc.). Manage budgets, develop key messaging, prepare sales presentation materials, as well as manage signage, collateral, direct marketing and emarketing efforts.
Electronic/digital Marketing:  Support website development, electronic newsletters, banner advertising, webinars, electronic sales tools, as well as social media trends.
Catalogs and eCatalogs: Responsible for planning content, pagination, product allocation, design, budgets, mail lists, vendor selection for writing, design and print—ranging from 32 to 152 page catalogs for four separate markets, as well as produce ecatalogs.
New Product Launches: Managed multiple product launches including: organizing focus groups, a team member for strategic direction, as well as executing tactics such as:  premiums, tradeshows to attend, sales support materials, collateral, and direct mail/emarketing campaigns, etc. (examples: MMPI-2-RF, as well as a variety of products under the medical and mental health umbrella).
Logo Development and Branding: Work directly with both internal and external resources to assist the product manager/management team on developing a new logo from conception or revising an existing logo and brand (example: Millon product line).
Market Research: Worked directly with product managers to develop questions for surveys, reviewed focus group results, and helped analyze how to effectively use that knowledge to execute tactics for a given market.
Teams: Served on various teams to develop strategic planning for fiscal year—including advertising, promotion and tradeshow budgets; served on overall corporate mental health team and market teams; have served or been the lead on a variety of teams over the years to spearhead issues, such as: project management, new creative briefs, production schedules, and process improvements. Managed various budgets.
Mail Lists: Research outside mail or email lists by working directly with product managers on the correct market/areas to mail to; order lists, and work with database management; create timelines and provide estimates to product managers.
Advertising: Research and place media in publications/journals appropriate for specific market needs; help develop ad copy and design with internal and external vendors; work directly with product managers on content and continuity among all marketing pieces.
Allina Health System, Minnetonka, MN l 1/1997 – 5/1999

Senior Marketing Communications Specialist

Responsible for planning, producing and implementing all marketing communications programs for Government Programs areas—Medicare, The Center for Health Aging, and Medicaid, State Public Programs. Established and maintained key partnerships with vendors including: advertising agency, outside writers, outside designers, direct mail houses and printers.

Member Newsletter, Editor: Planned all content, selected writers, designers, photographers; coordinated schedules from concept through completion for two separate markets.
Member Materials/Collateral: Created brochures, flyers, handouts, new member handbooks/packets, letters and other needed tools based on marketing plan for each area of responsibility.
Direct Mail Campaigns: Responsible for working with Marketing/Sales Manager to establish campaigns to support products for Medicare area—creative, implementation, database management, printing, mailing and outcomes.
Tradeshow Exhibits: Developed display pieces and materials to effectively communicate message to appropriate audiences. Updated design look and copy to coordinate with theme or overall look/feel for market.
Other: Served on redesign team to develop more efficient systems. Selected top 5 senior adult and presented awards to the winners for annual Age is Opportunity event.
LifeRate Systems, Inc., Edina, MN l 3/1995 – 12/1996

Marketing Communications Manager
(Managed one marketing assistant)

GL Ness Advertising & Marketing, Inc., Minneapolis, MN l 8/1993 – 2/1995

Project/Production Manager
(Managed two production artists)

NordicTrack, Inc., Chaska, MN l 9/1990 – 7/1993

Associate Director of Creative Services, 6/1992 – 7/1993
(Managed up to five full time employees)

Graphic Designer, 6/1991 – 6/1992
(Managed two production artists)

Production Artist, 2/1991 – 6/1991

Product Group Assistant, 9/1990 – 2/1991

Education

Minnesota State University-Moorhead (Moorhead State University), Moorhead, MN

Bachelor of Science, Mass Communications with a minor in Marketing

Obtained training and training certificates at various seminars and webinars at the University of Minnesota and St. Thomas University for current trends in the marketing communications industry

Memberships: American Marketing Association, American Advertising Federation and Medical Alley

Personal Interests

Small business owner, Charmed Company LLC; 2009 – current
Co-Chair, Art Adventure Program through Minneapolis Institute of Art,
Pinewood Community School & Red Pine Elementary, Eagan, MN; 2003 – current
Volunteer, Dakota Hills Middle School and Eagan High School, Eagan, MN;
2009 – current
Church school co-teacher, Easter Lutheran Church; 2005 – current
Co-Chair, Easter Luther Church Preschool annual events, Eagan, MN; 2004 – 2010
Board Member, Easter Lutheran Church Preschool, Eagan, MN; 2003-2006
Eagan High School Boys Golf Booster Club; 2017-current