Joanne Sabenicio Public Relations Professional

New York, New York Online Portfolio

Joanne Sabenicio
Email​: [email protected]│Phone​: (704)207-5995│Portfolio​: [email protected]│LinkedIn ​:
Public Relations & Brand Marketing Professional
Media Relations​│​Influencer Outreach​│​Social Media Management
Driven and motivated public relations professional skilled at top tier media placement and establishing influencer brand
relations. Agency experience assisting on client accounts through strategic brand management and detailed research.
Recognized for writing proficiency along with the ability to communicate efficiently.
Core Competencies
➢ Market Research ➢ Influencer and Client Relations ➢ Sample Trafficking
➢ Media Outreach ➢ Drafting Press Material ➢ Press Clipping
➢ Social Media Management ➢ Organize Media Lists ➢ Account Management
➢ Photoshop, Illustrator, Indesign ➢ Word, Excel, Powerpoint ➢ Audio/ Video Production
Professional Experience
Lindsey Smolan Public Relations​- Public Relations Intern, New York, NY 2017- Present
• Secured media placement by drafting pitches to beauty and fashion editors of top tier media along with macro and
micro influencers
• Organized media relations by updating and maintaining media lists
• Examined industry trends through market research in order to generate client press placement
• Cataloged clients press placement through clipping and distribution
• Created brand awareness by assisting with sample trafficking to stylists and editors
• Increased influencer relations between brands and agency through strategic brand management
S.C.O.P.E. Public Relations- ​Research Director, Boone, NC 2015
• Supervised and investigated market research on behalf of client while increasing brand awareness
• Attained and analyzed quantitative insight by surveying target audiences to determine campaign strategy
• Increased media relations by composing and editing press material to convey and publicize audience perception
• Coordinated campaign execution by assisting in effective event planning and production
LELA Media Inc.- ​Public Relations Intern, Tijeras, NM 2015
• Enhanced campaign strategy by formulating pitches and restructuring and streamlining media lists
• Facilitated social media content by increasing SEO and cultivating traffic to various platforms
• Regulated editorial distribution by refining copywrite and implementing AP Style formatting
• Influenced and authored content creation by interviewing celebrities for company website
Savvy Media- ​Marketing and Account Executive Intern, Los Angeles, CA 2015
• Negotiated new partnerships by formulating marketing proposals to prospective clients
• Strengthened client relation by consulting and corresponding prior to deadlines
• Revamped company website by restructuring layout in Squarespace and create content for social media platforms to
redesign online presence
• Optimized workplace performance by effectively performing administrative duties as needed
App State TV​- Intern, Boone, NC 2013-2014
• Demonstrated proficiency in audio/video production by operating all camera and audio equipment to record and
stream university athletics
• Amplified game day experience by facilitating interviews with athletes and coaches to produce content for university
Education & Affiliations
Appalachian State University​, Boone, NC 2011- 2015
B.S. Communication, Public Relations
Sociology minor
➢Public Relations Student Society of America (PRSSA), Member- 2014-2015
➢Student Yosef Club Executive Board, Vice President- 2014-2015
➢Minority Women’s Leadership Circle, President- 2012-2013


2011-2015 B.S. Communication, Public Relations at Appalachian State University