Education

Oct 2003 - Oct 2006 Computer Science/Information technology - Bachelor of Science in Computer Science (Undergraduate) at St. Paul College Of Ilocos Sur

Jun 2004 - Mar 2005 Computer Science/Information technology - Associate in Computer Technology (Vocational Diploma / Short Course Certificate) at St. Paul College Of Ilocos Sur

Experience

June 2017 - Present Marketing Manager at Wister SAS

• Monitoring buying strategies.
• Liaising and building relationships with clients and media sales companies.
• Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online.
• Communicating with media sales people to adjust media schedules in response to audience figures.
• Ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers.
• Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign.
• Plan and execute all web, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Instrument conversion points and optimize user funnels.
• Revising strategies to drive online traffic to the campaign.
• Tracking conversion rates and making improvements to the campaign.
• Responsible for planning and budgetary control of the campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.

Oct 2017 - Present Senior Publisher Manager at Taapgroup LTD

Feb 2016 - May 2017 Marketing Manager at msales LTD

• Monitoring buying strategies.
• Liaising and building relationships with clients and media sales companies.
• Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online.
• Communicating with media sales people to adjust media schedules in response to audience figures.
• Ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers.
• Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign.
• Plan and execute all web, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.

Feb 2016 - May 2017 Team Lead Account Management at msales LTD

•Ensuring the well being of my team.
•Managing day to day HR tasks such as sick leave and vacation policy.
•Advertising vacancies, resourcing and talent acquisition for msales PH team.
•Quality Control of the teams work.
•Delegating work and distributing task.
•Team performance monitoring.
•Responsible for that the Account Management team in meeting deadlines for work completion.
•Take care and grow the revenue of my accounts.
•Provide support and reply to skype/mail requests.
•Monitor and supervise the Advertiser Account Assistant.

Jan 2016 - Apr 2016 Account Manager (EU Regions-WIFI Digital Campaigns) at Mobadz INC

•Build strong rapport with advertisers and publishers for effective conversion.
•Ensure territory revenues are met across all network.
•Prepare and conduct presentation for client queries.
•Properly introduce new advertisers on their dashboard.
•Collaborate with internal teams to enhance and accurately support clients’ needs.
•Give genuine client satisfaction.
•Ensure client ROIs are met.
•Work closely with clients to provide in-depth optimization for products’ best results.
•Negotiate and deal with clients.
•Create and identify reports that will help meet revenue targets.
•Train and coach new account managers.
•Prospect clients and agencies for new business opportunity.
•Always up to date on market demands and needs.
•Ensure advertiser revenues are met by collecting feedback and researching possible opportunity across all network.

Jan 2013 - Dec 2015 Ad Traffic Manager (US/CA Regions Digital Campaigns) at Mobadz INC

•Coordinates the movement of ideas, advertisements and all associated paperwork with account managers, creative artists and other advertising agency personnel.
•Facilitating workflow and communication to ensure that deadlines are efficiently and consistently met from inception to broadcast, placement or implementation of an advertisement.
•Communicate with clients to maintain customer satisfaction, and report on the status of advertisements to both internal and external stakeholders.

Sep 2012 - Dec 2012 Ad Traffic Executive at Mobadz INC

•Assigned to make sure that the ads from the clients were published in the given flight dates.
•Track and monitor the progress of the advertising campaigns in the agreed upon venue and as the client intended.
•Optimize the daily impressions gained per ads to ensure that the ad will reach the overall campaign goals per month.

Feb 2007 - Aug 2012 Sales Representative at Grolier International

•Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization’s products/services.
•Makes telephone calls and in-person visits and presentations to existing and prospective customers.
•Researches sources for developing prospective customers and for information to determine their potential.
•Develops clear and effective written proposals/quotations for current andprospective customers.
•Expedites the resolution of customer problems and complaints.
•Coordinates sales effort with marketing, sales management, accounting, logistics and technical service groups.
•Analyzes the territory/market’s potential and determines the value of existing and prospective customer’s value to the organization.
•Creates and manages a customer value plan for existing customers highlighting profile, share and value opportunities.
•Identifies advantages and compares organization’s products/services.
•Plans and organizes personal sales strategy by maximizing the Return on Time Investment for the territory/segment.
•Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
•Keeps abreast of product applications, technical services, market conditions, competitive activities, advertising and promotional trends through the reading of pertinent literature and consulting with marketing and technical service areas.
•Participates in trade shows and conventions.