Julianne Grabell Marketing Communications Specialist/Content Editor

Hamilton Ontario Creative Samples /Blog
AdvertisementsAdvertorialsB2BBlog postsBusiness ProfilesClient RelationshipsCRMCustomer ServiceEmailHootesuiteInvitations/AnnouncementsPresentationsPress ReleasesProduct notesReviewsSEOsocial mediaStrategic CalendarsTraining manualsTwitter/Facebook postsUX


Experienced Brand Ambassador, Content Manager, and Strategic Planner with a background in employee and customer engagement as well as education.  Over 10 years of success in multi-disciplined project management both in content marketing and employee engagement has led to multi-million dollar gains due to the effective execution of “Customer First” Training program that is delivered to thousands of employees annually and structuring of tone and voice for external publications.


Client Relationship Building
Campaign Development
Employee Engagement
Compelling Writing
Team Leader
Content Management
Research and Development
Wordpress developer

Brand Journalist/Freelance Copywriter – 2010/Current

Key Clients:

Food & Drink Magazine

Thomson Reuters

Metroland Media

Huffington Post


Blog posts





Product notes

Training manuals

Business Profiles

Twitter/Facebook posts


Strategic Calendars



Press Releases


Liquor Control Board of Ontario-Writer/Researcher

Toronto, Ontario May 2014 – Current

Key Acheivements:

•        Developed and delivered training program for use by over 6000 LCBO employees resulting in improved customer engagement shifting satisfaction to 92% from 83% the previous year.

•        Strategegic planning for employee engagement initiatives including content calendar development.

•        Writing for both web and traditional streams within a team of writers – constantly collaborating to gain insight into best practices and trends.

•        Project lead on updating tone and style of writing used throughout the company. Redevelopment of note led to increase in conversion online by 37%.

•        Main contact for all supplier partners – key in developing trade relationships and bringing educational opportunities to employess. Reducing costs of monthly educational days by 50% and ensuring all related materials match both the company’s brand and our in house style.

•        Expert relied upon for product information, copy, and food matches for Food & Drink Magazine.

•        Demonstrated ability to work efficiently and prioritize projects

•        Exceptional presentation skills – engaging and energetic

•        Demonstrated a high level of computer efficiency and knowledge, and excellent communication skills and an ability to work unsupervised and efficiently


2002 BFA at OCAD

Photography Major

2004 Marketing at University of Toronot
2016-2018 Brand Journalism & Multimedia Storytelling at U of T
2014 - 2016 Copywriting that Sells at University of Toronto
2018 Professional Certification at Hootesuite


1999/current Writer/ Researcher at LCBO
2010 - Current Content Creator and Editor at Freelance